homonymic in advertisement “ 俺不是黃綠紅 ” this ad used the assonance of 王力宏 to...
Post on 20-Dec-2015
233 views
TRANSCRIPT
Homonymic in Advertisement
“ 俺不是黃綠紅”
This AD used the assonance of 王力宏 to become 黃綠紅 .It also represents Chicken Mc Nuggets are served with threenew sauces flavor, which aresweet-and-sour sauce ofYellow; honey-and-mustard sauceof Green; sour-and-hot sauce of R
ed.
Brand: Mc’ Donald
Slogan: I’m lovin’ it
Meaning: This slogan means new
spirit of Mc’ Donald. It also
represents that the
customers will enjoy the
food, enjoy the moment.
Homonyms
This is an advertisement of selling mansions.
It used “ 泉” to instead of “ 全” . It wants to brag
about the hot SPRING, and it used assonance
“ 全” , also means the building is perfect.
“ 加油” Literal meaning:
It represents to make an extra effort for 中油 .
Real intention:
It means that people
should gas up their
cars in 中油 .
It is Homonyms
Literal meaning:
It means a city, a
town.
Real intention:
It means the CITIBANK never
sleeps, to serve for
24 hours a day.
It is Homonyms
♫ “ 無與倫比” is a theme of the concert by Jay.
♪ It uses “ 倫” to represent the performer name → 周杰”倫”
♫ And ” 無與倫比” another meaning is that the concert
will be fantastic, unique,
perfect, amazing and
outstanding. Also means no
one can overtake him.
In the advertisement, a man
laughed at the skin color of a
woman. After the woman used
the Pond’s Double White, she
told the man “ 我不是黃太太” .
There are two meanings here.
One means that “She is not
Mrs. Huang.” ; and another
one means that her skin color
is very white and bright.
“HOT” means spicy,
fresh, another
meaning is popular.
The slogan, “hot 到家”
it also means that
they have the delivery service for customers, and the pizza will be fresh and hot.
為你而“生“ changed to
為你而“聲“ .
It emphasized the
function of ring in this
cell phone.
And another meaning
is that this phone is
born (made) for you.
歡迎光“鈴”
“FREE STAR” is a type of Ford car. It used “FREE” this word to show how people look forward to freedom. And the other meaning is the car can make people the feeling of freedom and relaxation. It is attraction and luxury.