homo ludens & social gaming: playing is a core human desire
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Homo Ludens & Social Gaming Playing is a core human desire
Sina Kaufmann
Key stats
6 games on Facebook, 41 million active users
3rd biggest social game developer worldwide
70% of users are female (age 20-60)
About wooga
Founded January 2009
Funding of $32m
International team of 100 from over 20 countries in Berlin
Sina Kaufmann - Head of Communications &
Partnerships -
41 million – WTF!?
Times spend - online
Games on Facebook
Agenda
I. Playing is a core human desire
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Flow Concept D
iffi
cult
y
Time/ Skill
Too hard
Too easy
Flow = „optimal human experience“
Source: Mihaly Csikszentmihalyi
Agenda
I. Playing is a core human desire
II. Creating flow...
How to achieve flow (in a game)?
Source: Murphy, C.
Clear tasks 1
Immediate Feedback 2
Balanced, attainable goal 3
Visible Progression 4
To achieve flow is a challenge for all computer games
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Why?
Halo controller layout
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Flow Concept Flow Concept D
iffi
cult
y
Time/ Skill
Too hard
Too easy
Source: Murphy, C.
Agenda
I. Playing is a core human desire
II. Creating flow...
III. Social Games – flow for everyone
1. Social – Playing with friends
Social games connect real friends on social networks
2. No entry barriers
No installation necessary
&
Free to play
3. Quick – „I only have a 10 min break“
Appointment Gaming
3 min 4 hours
23 hours 70 hours
3 min to understand the game
Short core game loop
4. Place – Continue playing anywhere, anytime
Now she plays...
Playing with friends No playing with strangers
1
No Entry barriers No Investment of ca. 300 €
No Initial set-up and installation
2
Little time investment Learn modern games: 50 h +10 h per week
3
Playing everywhere Not bound to home
4
How to achieve flow (in a game)?
Source: Murphy, C.
Clear tasks 1
Immediate Feedback 2
Balanced, attainable goal 3
Visible Progression 4
Clear tasks Immediate feedback
Balanced, attainable goal Progress
Achieving flow in Monster World
1 2
3 4
MW Screenshots 1
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MW Screenshots 1
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MW Screenshots 1
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Agenda
I. Playing is a core human desire
II. Creating flow...
III. Social Games – flow for everyone
IV. Social Interactions
Give and take: Acts of friendship reinforce relationships
Pay friends a visit and help
Helping represented by friend ghost
Competition: Challenges encourage players
Communication – most basic need
II. Creating “flow”… I. Core human desire
III. Social games – flow for everyone V. Social interactions
Flow Why isn’t she playing?
Social Easy
Quick Not
bound
Give & Take
Compete Communicate
Help & Visit
"Man only plays when he is in the fullest sense of the word a human being, and he is only human when
he plays.“ (Friedrich Schiller, In: The Aesthetic Education of Man, 1795)
II. Location based Gaming & Mobile Reality Games
I. Alternate Reality Games / Serious Games/ Games with a purpose
III. Gamification/ Geocaching V. Mass Trend: Mobile Social Gaming
Books
