homeshop18 samsung galaxy siii case study
DESCRIPTION
Social Media Associations is the new wave & MindShift Interactive decided to venture into this with Homeshop18.com and Samsung Galaxy SIII to showcase how to leverage both brands, ensuring both get their due credits.TRANSCRIPT
HomeShop18
Samsung Galaxy SIII
Campaign
Social Media Partners:
Campaign Objective
Leverage HomeShop18.com and Samsung Mobiles‟ association via
Social Media
Increase traction on Homeshop18.com
Create plenty of buzz and outreach via Twitter
8871
Mentions
10,60,582
Total Outreach
7899 Entries
66422 Shares
15602 Impressions
11994 Fans Increase
1 Winner
Campaign Result
What we did on Facebook?
• Asked users 5 questions, about SIII & Homeshop18.com
• & a reason on „Why They Deserved an SIII‟
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The faster to answer & the wittiest reason to win was our Winner!
How we promoted the SIII
Average interactions on each Samsung Galaxy SIII Post - 1500
Interactions on Facebook
Winner’s Entry on Facebook
Winner‟s Name – Bhavyash Ag
Time – 20 seconds
Winner‟s Reason to win–
“1. My pet's name is SAM.
2. A very grumpy uncle bought one off the store... need
to show him that e-shopping is cool too ;)
3. This would be my eighth product off HomeShop18...
Only this ones going to be FREE!!! :D”
Insights
What we achieved on Facebook?
Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18‟s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application
Twitter Campaign
#S3FromHomeShop18
Social Media Partners:
What we did on Twitter?
The Campaign was run over a period of 3 days & had 3 Tasks
Task 1 - Follow and RT
Task 2 - Tag a friend who you think deserves to win the S3
Task 3 – Share pictures of things you consider to be
lucky for you
Campaign Flow
Follower Increase
Total Buzz Created for
@Homeshop18
The World Wanted to Win
Insights
Trended for 3 days, across India
Started Trending in India and a
few other cities in less than
30minsof announcing the
contest
What got the Maximum RTs?
Received +2500 ReTweets
Online Sentiment
Total Outreach
Influencers Who Participated
How Popular was our Campaign?
@HomeShop18 & #S3FromHomeShop18
were the topmost resonant topics making them the most
Popular topics for all 3 days
What We Achieved via the Campaign
• Buzz about Homeshop18.com & the campaign
• Addition of organic fans & followers
• 3000+ clicks on HomeShop18‟s website via the Samsung Application on
• About 20,00,000+ viral outreach via the campaign
• Successful implementation of social media associations, which we believe is
the future of social media success. #MindShift