homepage gimmicks: do they work?
TRANSCRIPT
“Definitely distracted by the PB&J sandwich.”
#9
“It looked like a food site.”
#48
“Weird to see sandwiches for a financial planning site.”
#62
Homepage Gimmicks: Do They Work?
Warning!Homepage Peels feature hard-hitting comments from real people and are intended for user focussed marketers only.
Bright Orange Thread does not condone the things said, we merely try to make sense of it all.
Enjoy!
A company that sells financial planning software features a PB&J sandwich on their homepage.
A company that sells financial planning software features a PB&J sandwich on their homepage.
Good idea or a bad one? Here’s what 84 users had to say…
65% of users got a bad first impression from looking at this homepage.
65% of users got a bad first impression from looking at this homepage.
“Definitely distracted by the PB&J sandwich.”
#9
65% of users got a bad first impression from looking at this homepage.
“Definitely distracted by the PB&J sandwich.”
#9
“Weird to see sandwiches for a financial planning site.”
#62
“Weird to see sandwiches for a financial planning site.”
“Definitely distracted by the PB&J sandwich.”
#9
#62
“Makes me hungry.”
#24
65% of users got a bad first impression from looking at this homepage.
65% of users got a bad first impression from looking at this homepage.
“Definitely distracted by the PB&J sandwich.”
#9
“Weird to see sandwiches for a financial planning site.”
#62
“Makes me hungry.”
#24
People were confused by the combination of PB&J and finance.
Bright Orange Thread
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81% of users found this homepage to be irrelevant.
81% of users found this homepage to be irrelevant.
“It looked like a food site.”
#48
81% of users found this homepage to be irrelevant.
“It looked like a food site.”
#48
“I’m interested in financial planning, not PB&J.”
#77
“I’m interested in financial planning, not PB&J.”
“It looked like a food site.”
#48
#77
“The headline is the lyrics to
“Reunited” by Peaches and
Herb.”
#38
81% of users found this homepage to be irrelevant.
81% of users found this homepage to be irrelevant.
Peaches and Herb doesn’t relate to finance. Neither do PB&J’s!
“It looked like a food site.”
#48
“The headline is the lyrics to
“Reunited” by Peaches and
Herb.”
#38
“I’m interested in financial planning, not PB&J.”
#77
A whopping 64% said they would keep reading!
“I would keep reading, but only to figure out why there was a PB&J shown.”
#22
A whopping 64% said they would keep reading!
“I would keep reading, but only to figure out why there was a PB&J shown.”
#22
A whopping 64% said they would keep reading!
“I would have to keep reading to figure out what the company does.”
#53
“I would keep reading, but only to figure out why there was a PB&J shown.”
#22
“I would have to keep reading to figure out what the company does.”
#53
“The image made me curious.”
#80
A whopping 64% said they would keep reading!
A whopping 64% said they would keep reading!
Users want to keep reading to find out why there’s a PB&J.
“I would keep reading, but only to figure out why there was a PB&J shown.”
#22
“The image made me curious.”
#80
“I would have to keep reading to figure out what the company does.”
#53
The PB&J is a gimmick that makes users want to keep reading… At the cost of making a bad 1st impression and being irrelevant.
The PB&J is a gimmick that makes users want to keep reading… At the cost of making a bad 1st impression and being irrelevant.
We recommend finding an image that’s more relevant to finance.
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