homegrown new mexico plan

Home Grown New Mexico Santa Fe’s Urban Farm & Food Festival

PO Box 32641 • Santa Fe, NM 87594

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For More Information: homegrownnewmexico.org

Grow it. Make it. Store it. Eat it.

Copyright © 2010, All Rights Reserved

Home Grown New Mexico creates events that educate and promote the

awareness of nutritious, home grown food. Home Grown New Mexico

creates venues where individuals and businesses that support home grown

food production can exchange products, ideas, and expertise. The vision is

to enable New Mexicans to take personal responsibility for growing, making,

storing and eating healthy food while enhancing like-minded businesses.


Mission


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Grow it. Make it. Store it. Eat it.


To create urban farm and food festivals that

bring together businesses and New Mexicans

committed to growing, making and preserving

their own food. Businesses will increase sales

and develop a broader customer base. The

community will develop a healthier and more

self-reliant lifestyle.

o Events are a celebration of locavorism,

kitchen gardening and urban farming that

focus on feeding families clean,

affordable, flavorful food while

increasing self reliance, reducing our

carbon footprint, and producing

sustainably.

o Events will provide demonstrations,

products, expertise and resources to attendees interested

in gardening, animal husbandry, home production of

goods and related activities commonly associated with a

self-sufficient lifestyle.

o Events will engage participants with music, art, and

contests for adults and children to create a fun and

entertaining experience.


Goals


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o To create a festive marketplace that

brings together locally owned and

nationally based businesses directly

related to gardening, animal

husbandry, and home production of

food with New Mexicans who want

to take charge of what they eat and

their impact on the environment.

o To partner with other local food and

sustainability non-profit

organizations.

o To receive support from city, county

and state government agencies.

o To celebrate the quality of life in

Santa Fe and New Mexico by

including businesses such as art

galleries, restaurants, breweries and

entertainment.


Strategy


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The all-day event will be on a Sunday in

mid-August 2011 in Santa Fe. It will include

retail booths, educational demonstrations,

and entertainment featuring local

restaurants, breweries and wineries.

Participatory activities will be provided

children and families. Tented pavilions will

offer presentations on growing, making,

storing and eating food.

Presentation examples:

o seeds (starting, varieties, saving)

o soil management (tilth, composting,

vermiculture)

o plant health (organic amendments, pest control, beneficial insects)

o water systems (irrigation, water harvesting)

o four-season gardening (greenhouses, cold frames, hoop houses)

o animal husbandry (chickens, bees, rabbits, goats)

o food preservation (canning, freezing, dehydrating)

o food preparation (making tamales, bread, jam)

o keynote presentations


2011 Festival


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What, Where and When Home Grown New Mexico: Santa Fe’s Urban Farm & Food Festival


The festival will target attendance from Santa Fe,

Albuquerque and northern New Mexico with a

focus on people interested in growing, making and

storing their own food.

Home Grown New Mexico will offer a

demonstration area for children and families.

Other types of attendees would include:

o Customers of healthy consumer goods such as La Montinita Co-op, Whole Foods,

Vitamin Cottage, Sunflower Market)

o Readers of Edible Santa Fe, Sustainable Santa Fe, Greenfire Times, Local Flavor

o Customers of animal feed products such as Feed Bin and Critters & Me

o Organic gardeners and consumers of gardening supplies

o Those interested in fine cooking at Los Cosas and Santa Fe School of Cooking

o Individuals with a goal of sustainable living that may be involved in EcoVersity or

the Sustainability and Green curriculum at Santa Fe Community College

o Tourists


Target Audience


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Food Vendors for the Festival (Farm to

Restaurant participants)

Non-profits (Examples include: Slow

Foods, Quivera Coallition, Bioneers,

EcoVersity, Earth Care International)

Gardening Groups (School Garden

Associations, Community Gardens)

Clubs (Examples: Sangre de Cristo Bee

Association, Master Gardeners, 4-H,

Future Farmers of America)


Target Market


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Listed below are the potential local vendors that we would like to bring together for

the festival. We can also provide a list of national vendors if requested.

Potential Local Vendors

Seed Companies

Garden Supplies/Tools

Nurseries, Tree Growers & Arborists

Soil, Compost, Amendments �

Irrigation Suppliers / Water Harvesting

Edible landscaping contractors

Bees/ Beekeeping Supplies �

Animal Vendors (chicken, rabbits,

sheep, goats) �

Animal Feed, Suppliers

Food Preservation Vendors

CSAs � and Farmers

Publications/Bookstores

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