homedulgence & lbs

MARE Research featuring Claes Foxérus

HOMEDULGENCE & LBS - Contradictives?

“Something new, something old, something borrowed, something…”


HOMEDULGENCE & LBS - Collage

A collage (From the French: coller, to glue) is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole.

Wikipedia


HOMEDULGENCE & LBS - Contradictives?


HOMEDULGENCE - Definition

The growing trend for consumers looking for cheaper ways to maintain the good life they have become accustomed to has led to a new term being coined "homedulgence". ...

The move to "homedulgence" is one way consumers can ride out the recession and it is predicted it will soon extend to many other areas of life, such as mix-your-own cocktails evenings and home dining clubs.

Louise Jack, "Hair removal brands take on the recession with 'homedulgence'," Marketing Week, January 29, 2009

”Consumers around the globe are looking at new ways to maintain the good life they’ve come to treasure, without the expense of going out all the time. This is not quite the indulgent,cocooning trend of a few years ago, but a savvy and convivial way to style - out the credit crunch.” THE FUTURE LABORATORY


HOMEDULGENCE - Definition II

An economical phenomena?

Or rather a symptom?


LBS (Location-based Service) - Definition

The

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device [1] [2] [3].LBS services can be used in a variety of contexts, such as health, work, personal life, etc. [4]. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence.

Wikipedia


HOMEDULGENCE - Thoughts

Social (changed attitudes and social patterns) Psychological Financial


LBS (Location-based Service) - Thoughts

Superb story

On one hand…

…and on the other…


HOMEDULGENCE - Effects

What will Homedulgence do to consumer’s mindsets?


HOMEDULGENCE - Opportunities

Hey entrepreneur, get going!

There are lot of possibilities to capitalise on this Homedulgence trend.


LBS (Location-based Service) - Possibilities

LBS is brilliant in several areas and here are some examples from Tokyo, Japan collected by a Spark. • Position navigation • Finding shoping and restaurants • Finding nearest shelter/hotel • Earthquake warning • Parent tracking their children •  Location lost mobile phone • Mobile phone is your personal trainer: km, burned kcal, “select safe route for woman” etc • Jobinfo – short hourly work Get a two-hour job in a shop etc • Jobinfo: people looking for jobs - jobs looking for people •  QR-codes - scan a code an d you get full information of discounts, special promotions, • Aoyama Gakuin University goes Iphone: Student/teachers get a free iphone a can review lessons, potcasts, answer Q:s etc. and the school can trace the student


HOMEDULGENCE - Coming re-actions?

According to my first lines a trend gives an anti-trend. (And a anti-trend trend…)

So what and when will Homedulgence get one? Or are there to many implications?


LBS (Location-based Service) - Future

What brings the Future?

• Future mobile phones

•  Search engines

•  ?


HOMEDULGENCE & LBS - Windup

Yes – it’s possible to have two opposites running parallel in a trend.

Homedulgence and LBS complete each other in their paradox merge.

But what will it do to you/your life/your company/etc?

Contact us www.mare-research.nl we will guide you.

Thank you.

homedulgence & lbs

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