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FLORIDA STATE UNIVERSITY

Homecoming 2013 A Legendary Spirit

Homecoming 2013 Report

Table of Contents

Homecoming Overview 3 History of Homecoming 3 Homecoming Planning Committee and Campus and Community Partners 4 Pow Wow Planning Committee and Campus and Community Partners 4 Highlights 6 Longitudinal Attendance 7 Homecoming Program Assessment 8 Pow Wow Program Assessment 10 Homecoming Marketing and Promotion Plan 12 Pow Wow Marketing and Promotion Plan 16 Homecoming Social Media Summary 19 Pow Wow Social Media Summary 19 Event Summaries 21 Demographics and Marketing 28 Focus Group Summaries 30 Evaluation Findings 32 Recommendations for Next Year 34 Conclusion 34 Appendices 35

Appendix A: Expenditures Appendix B: Events Schedule Appendix C: Homecoming Longitudinal Comparison Appendix D: Surveys Appendix E: Qualtrics Survey Results Appendix F: Student Group Representative Focus Group Feedback Form Appendix G: Student Group Representative Focus Group Meeting Notes Appendix H: Homecoming Executive Council Focus Group Meeting Notes Appendix I: Pow Wow Committee Focus Group Meeting Notes Appendix J: Homecoming Executive Council Organizational Chart Appendix K: Pow Wow Committee Organizational Chart Appendix L: Homecoming Advisor Reflection Appendix M: Pow Wow Advisor Reflection


Homecoming Overview Homecoming Week at Florida State University is a weeklong series of events planned for the student body and alumni to celebrate their connection to the institution. Homecoming is an annual tradition hosted by Florida State University during the fall semester to welcome the alumnus back to the campus, as well as foster a sense of school spirit among students. The event offers a variety of programs that attracts a diverse crowd of students. The week takes place during the fall semester each year. Homecoming 2013 took place from Sunday, November 10 through Saturday, November 16 under the theme, “A Legendary Spirit.” The Student Government Association (SGA) at Florida State University Homecoming Executive Council sponsors all Homecoming events in coordination with the Student Activities Center, the Alumni Association, the Student Alumni Association and the entire university community.

History of Homecoming

The history of Homecoming at The Florida State University is rich in tradition and pride. The first Homecoming was held on December 3-4, 1948, which consisted of events scheduled on a Friday and Saturday. It started off very simple, with no theme or Grand Marshall. Clara Mofitt Howell McKay was Florida State’s first Homecoming Queen. Events included an eloquent banquet and breakfast in the East Campus Dining Hall and a barbeque in the West Campus Student Union. Pow Wow was held on Centennial Field and was free of charge to all students. The Parade was held on Saturday morning, followed by the biggest game of the year that afternoon. The week concluded with the Homecoming dance. In 1950, the first theme for Homecoming was introduced: “FSU All the Time.” In 1952, the Homecoming Parade was moved to Friday afternoon, where it has remained ever since. From 1948-1959, the weekend of events remained the same. However, in 1960, a show was added to the Saturday evening list of events with a performance by Jill Corey, Brothers Four & Tom O’Horgan in Westcott Auditorium. In 1974, Ruby Diamond was named the first Grand Marshall of the Homecoming Parade and the first Homecoming Chief and Princess, C. Steven Lancaster and Julianne Sewell, were crowned. Throughout the late 90′s and early 21st century the week of Homecoming was expanded. In 2003, Skit Night, Philanthropy Day, and Renegade Rally were introduced to the schedule, as well as the first Warchant. Since then Homecoming has continued to expand and become more popular with students, turning into what it is today. The week of events now kicks off with Warchant, a concert held in the Donald L. Tucker Civic Center, in which popular headlining artists perform for over 5,000 members of the FSU community. Spear-It Night, Renegade Recess, Skit Night, Torch Pursuit, Seminole Showdown, a reception for faculty and staff, and Parade are the events that follow throughout the week. The week culminates with Pow Wow, which is the largest pep rally for Florida State, with entertainment from student organizations such as the FSU Flying High Circus, appearances by FSU coaches and athletes, and performances from comedians, such as Jimmy Fallon and Steven Colbert. The most popular event of the week, the FSU football game rounds out this amazing week of events!


Homecoming Planning Committee and Campus and Community Partners

The Student Activities Center directly advises the Homecoming Executive Council, which coordinates these events. The Homecoming Executive Council, a committee consisting of 22 students and two advisors, oversee the planning of several Homecoming events during the week. The student committee includes an overall director and assistant director, the director and assistant director of Pow Wow, the director and assistant director of Parade and Chief and Princess, and a coordinator for each event, marketing, student groups, and more. The Student Body President appoints the Overall Homecoming Director and Assistant Director. Additional committee members are selected in the spring semester by a committee comprised of the Overall Director and Assistant Director, SGA appointees, and Homecoming advisor(s). The schedule of events for Homecoming 2013 was planned by the Homecoming Executive Council and added to the Overall Official Homecoming Calendar by the All-University Homecoming Committee. Selection of events and scheduling took into account assessment information and feedback from the 2012 Executive Council. The following are campus and community partners for the week:

• Florida State University Alumni Association

• Florida State University Student Alumni Association

• Florida State University Student Government Association

• Florida State University Athletics • Florida State University Campus

Recreation, Intramural Sports • Florida State University College of

Music • Florida State University Dean of

Students Food Pantry • Donald L. Tucker Civic Center

• FSU Cares • Student Activities Center • Seminoles.com (Seminole IMG Sports

Marketing) • Boys and Girls Club of Tallahassee • Tallahassee Democrat • FSView & Florida Flambeau • Tobacco Free Florida • Collier Companies • College Living Today • Second Harvest of the Big Bend

Pow Wow Planning Committee and Campus and Community Partners

The Student Activities Center directly advises the Pow Wow Committee, including the Director and Assistant Director who were appointed by the Overall Director and Assistant Director of Homecoming. The Director and the Assistant Director of Pow Wow hold interviews to select the committee members for each subcommittee. The subcommittees include PR & Marketing, Programming, Operations, Hospitality, Production and Service. In addition to this, various campus partners are involved with the planning of Pow Wow. Pow Wow Production Meetings are held weekly including representatives from Production Support Group, Seminole Productions, members from the Pow Wow committee and various stakeholders. Constituents including the FSU Marching Chiefs, the FSU Flying High Circus, the FSU Cheerleaders etc. are invited to one meeting each throughout the semester to discuss the logistics and details of their individual performances.


The schedule for Pow Wow 2013 was planned by the Pow Wow Committee and added to the Overall Official Homecoming Calendar by the All-University Homecoming Committee. Selection of events and scheduling took into account assessment information and feedback from the 2012 Homecoming Executive Council. The following are campus and community partners for Pow Wow:

• Florida State University Student Government Association

• Florida State University Alumni Association

• Florida State University Student Alumni Association

• Florida State University Athletics • Gene Deckerhoff • Seminole Productions • Production Support Group • The Donald L. Tucker Civic Center • The FSU Division of Student Affairs • The FSU Oglesby Union • Florida State University Student

Activities Center • The 2013 Homecoming Executive

Council • Florida State University Oglesby Union

Marketing Department

• Florida State University Oglesby Union Operations

• Union Productions • Florida State University Class Councils • Aramark • Hard Rock Live • The FSU Marching Chiefs • The FSU Golden Girls • The FSU Cheerleaders • The FSU Flying High Circus • Men’s Warehouse • Second Harvest of the Big Bend • Florida State University Dean of

Students Food Pantry • Tallahassee Democrat • FSView & Florida Flambeau • Tobacco Free Florida • Collier Companies • College Living Today


Highlights

Organization Participation Homecoming 2013 saw an increase in participation from the Interfraternity Council thanks to the colonization of Beta Theta Pi. Participation from the Panhellenic Association decreased for the second year in a row. Residence hall participation increased from 8 to 11.

Organization Type Number of Organizations Participating

2011 2012 2013

Interfraternity Council 23 20 21

Mulitcultural Greek Council 3 3 3

National Pan-Hellenic Council 4 3 3

Panhellenic Association 18 17 15

Residence Halls 5 8 11

Class Councils N/A 4 4

Recognized Student Organizations (other) 10 15 15

Participating Student Organizations by Pairs

Grouped Student Organizations

Pi Kappa Alpha, Zeta Tau Alpha Phi Mu Alpha, Theta Chi, Chi Omega

Delta Zeta, Sigma Alpha Epsilon, Kappa Alpha Psi Phi Kappa Psi, Sigma Delta Tau, Alpha Delta Phi

Women’s Student Union Alpha Delta Pi, Kappa Alpha Order, Sigma Pi

Phi Sigma Pi Black Student Union

Alpha Chi Omega, Sigma Phi Epsilon, Phi Iota Alpha, Kappa Delta Chi Kappa Kappa Gamma, Chi Phi

Phi Kappa Tau, Kappa Alpha Theta Lady Spirit Hunters, Tau Kappa Epsilon

Beta Theta Pi, Gamma Phi Beta, Kappa Sigma Catholic Student Union

Zeta Beta Tau, Alpha Gamma Delta, CHICS, Delta Chi Phi Mu, Pi Kappa Phi, Phi Beta Sigma

Phi Sigma Kappa, Kappa Delta Peruvian Student Association

Wakeboard Club


Phi Eta Sigma Students for America’s Military FSU, Collegiate Veterans Association,

Project Reaching All Wounded Warriors Level Dance Company

Theta Nu Xi Multicultural Sorority, Delta Gamma, Sigma Chi Alpha Phi, Delta Tau Delta, Alpha Phi Alpha

Alpha Tau Omega, Pi Beta Phi, Alpha Epsilon Pi Asian American Student Union

*Bold denotes Greek organizations

Longitudinal Attendance Attendance at Homecoming 2013 events varied greatly depending on the event. Attendance for some events has increased in comparison to last year while other events have seen a decrease in attendance (Table 1).

Table 1. Attendance for Homecoming 2013 Events

Event 2007 2008 2009 2010 2011 2012 2013 Warchant Concert 3,500 4,000 3,500 9,000 2,500 12,000 6,640

Spear-It Night 1,200 1,200 1,200 1,000 1,000 950 950 Skit Night 1,300 1,000 1,200 1,000 1,100 1,500 1,050

Torch Pursuit N/A N/A N/A N/A N/A 100 125 Faculty and Staff

Reception N/A N/A 250 200 50 150 106

Seminole Festival N/A N/A 2,000 2,500 2,500 3,000 3,000

Seminole Showdown N/A N/A N/A 100 200 170 145

Renegade Recess 800 185 150 200 200 250 200 Pow Wow 5,667 4,387 4,789 2,802 5,385 6,500 7,998

Jimbo's True Seminole Tailgate N/A N/A 200 350 750 424 330


Homecoming Program Assessment

Planning Process

The planning process for Homecoming 2013 began in the spring semester with the selection of the Homecoming Executive Council. The Director and Assistant Director of Homecoming were appointed by the SGA President. After being confirmed, the Director and Assistant Director held interviews to select the rest of the executive council members.

The Homecoming Executive Council began their planning process by reviewing assessment reports from 2012 and reviewing transition documents that were left to them by their predecessors. They met bi-weekly from spring break until the end of the spring semester. In April 2013, the council went on an overnight retreat to build relationships and continue planning their events. At this retreat, the council brainstormed several ideas and made the determination that they hoped to maintain the strong tradition of Homecoming while bringing new and innovative ideas to the schedule of events.

Event and area directors continued their planning throughout the spring, into the summer and fall semesters. The council met weekly as a group during the fall semester, and individual members had weekly meetings with their designated advisor. Council members met with the Director or Assistant Director of Homecoming on an as needed basis. A one-day retreat was held at the FSU Challenge Course in October to refine the council’s communication skills and build morale and excitement for Homecoming. As Homecoming drew near, contracts were finalized and advertising and promotion began. Executive council members worked with the Director of Involvement (previously called the Director of Spirit) to ensure adequate staffing at each event from Spirit Force.

In the two weeks prior to Homecoming, the council dedicated their weekly meetings to discussing individual details of each event, so that all members were fully informed about what to expect. On-site volunteer meetings were held prior to several events to review any last minute changes and bring Spirit Force members up to speed on the needs of each event.

Changes in Homecoming

Homecoming 2013 was the week of November 10-16, 2013. This was later in the semester than Homecoming 2012, which took place during the month of October. The change in schedule, which was determined by FSU Athletics, allowed students an extra month to plan their events.

Two changes were made to the Homecoming Executive Council in 2013. Monday, November 11, 2013 was the Veterans’ Day Holiday, on which the university was closed. The Director and Assistant Director of Homecoming expressed the desire to recognize the holiday through a service event to be held on Veterans’ Day. They created an Assistant Director of Service to help in executing this project (unfortunately, there were difficulties which prevented this project


from taking place). Additionally, the Director of Spirit was renamed the Director of Involvement to reflect new job responsibilities and avoid confusion with the Director of Spear-It Night.

Based upon suggestions from the University-Wide Homecoming Committee, the Director and Assistant Director of Homecoming decided that fewer events during Homecoming week would be eligible for points as part of the student groups competition. Torch Pursuit and Seminole Showdown were the events affected by this change, and were thus moved to the night of Seminole Festival. This change in the schedule allowed a new opportunity for both events to draw participants, since the incentive of points was no longer used to attract student organizations to participate. Participation in Torch Pursuit increased from 2013, but Seminole Showdown saw a decrease in participants (see Table 1 for more details).

Recommendations Used from Previous Years

• Renegade Recess was moved to 4:30 pm to allow more time for the Boys & Girls Club to arrive.

• The Director of University Outreach had more direct involvement in encouraging class councils and residence halls to participate with their constituents in Homecoming.

• Transition binders were left for the 2013 Homecoming Executive Council by their 2012 counterparts.

• The students improved communication by having a fall retreat at the FSU Challenge Course. • The Homecoming Participation Packet was improved to be more concise and included a

quick reference page with all major deadlines for the benefit of student. • Skit Night clarified their rules to indicate that dress rehearsal was mandatory for all students

performing in a skit. • The Director of Involvement held group interviews as part of the Spirit Force selection

process.

Programming Decisions

Programming decisions were made by the student directors of each event, under the advisement of the Director and Assistant Director of Homecoming, the Assistant Director for Homecoming and Event Planning, and the Graduate Assistant for Homecoming and Event Planning. Factors included event logistics, space availability, vendors available, and the desire of students to continue traditional programming while also bringing new and innovative ideas to Homecoming week.

The most notable programming decision this year was the selection of a country artist, Florida Georgia Line, to perform at Warchant. After many years of rap/hip hop, feedback from the Homecoming online survey general comments indicated that the student body desired a change of genre.


Additionally, the Homecoming Executive Council made a number of choices about the time and venue for several events. For example, the Faculty and Staff Reception was moved to the lunch hour (previously, the event was held at the end of the work day). Instead of hosting the event on the outskirts of campus in University Center C, it was held in a central location at the Oglesby Union State Ballroom. Seminole Festival, previously a daytime event, was held at night to make it a destination for students, rather than an event that students pass through between classes. Battleship was added to the Odds-and-Evens Sports Competition, and the SAA Flag Football Tournament was removed from the schedule of events.

Pow Wow Program Assessment

Planning Process

After the Director and the Assistant Director were appointed by the Overall Director and Assistant Director of Homecoming, the Director was confirmed by the Student Government Association. The Director and the Assistant Director of Pow Wow held interviews to select the committee members. The subcommittees include PR & Marketing, Programming, Operations, Hospitality, Production and Service. Sixteen students were selected to serve on the 2013 Pow Wow Committee, making a total of eighteen members including the Director and Assistant Director.

A Fall Retreat was held at the FSU Reservation where goals for semester and Pow Wow 2013 were set. Following this, weekly committee meetings were held throughout the planning process, up until the week of Homecoming. Early in the semester, the programming subcommittee advertised and hosted auditions where student organizations auditioned to perform at Pow Wow. Following this, groups were selected and participated in two rehearsals leading up to the day of show.

Coinciding with committee meetings, Pow Wow Production Meetings were held weekly including representatives from Production Support Group, Seminole Productions, members from the Pow Wow committee and various stakeholders. Throughout these meetings, all of the video ideas were conceived and approved, which allowed for filming throughout the semester. Additionally, various constituents including the FSU Marching Chiefs, the FSU Flying High Circus, the FSU Cheerleaders etc. were invited to one meeting each throughout the semester to discuss the logistics and details of their individual performances. Set designs as well as any production matters were discussed and decided on at these meetings as well.

Throughout the semester, efforts to market Pow Wow continued on campus and in the community. This year, the student committee divided the city of Tallahassee into various zones to be covered through various marketing strategies, including posters and handbills. They called this “Operation Outreach.” Additionally, the committee chalked in various areas of campus and hosted multiple tank and hat (snapback) giveaways including three market Wednesdays. Members of the committee also targeted areas of campus where freshman frequent, as they are typically the least aware of the details of Pow Wow.


Leading up to the day of show, various logistical aspects were covered including hospitality of the artist and of the crew. Load-in took place beginning the Thursday morning before Pow Wow and continued through until the night of. Various rehearsals took place the day prior and they day of Pow Wow. Production Support Group, Seminole Productions, Gene Deckerhoff and any other participants were able to run through the minute-by-minute schedule the afternoon before Pow Wow took place.

Programming Decisions

Programming decisions were made by the Pow Wow Committee and the Pow Wow Production Committee under the advisement of the Director and Assistant Director of Pow Wow, the Associate Director for Student Activities, and the Graduate Assistant for Major Events and Involvement. The major decisions for this event include headliner artist(s), set design, video production, student organization involvement, special events/guests etc. Goals of the planning process for Pow Wow include the desire of students to continue traditional programming while also bringing new and innovative ideas to the event.

One of the most impactful decisions made for Pow Wow is the headliner/opener of the comedy portion of the show. This year, Nick Offerman agreed to perform at Pow Wow and shortly after, Retta was offered to open for him. In addition to this, the programming subcommittee made the decisions of which student groups were to perform at Pow Wow. Due to the number of organizations that auditioned; this was the first year in which some groups that auditioned to perform were turned away. It is the hope of the committee to make performing at Pow Wow a valuable opportunity for organizations rather than something they simply do based off of tradition of past years. Lastly, any budgetary decisions were made by the Associate Director for Student Activities with the input of the Graduate Assistant for Major Events and Involvement as well as the Director of Pow Wow.


Homecoming Marketing and Promotion Plan

PRINT MEDIA Large Format

• 4’ x 8’ Vinyl Banners Banners placed at key locations on campus to feature Homecoming Week dates, website, social media and sponsor logos. Typically, a generic design is created in addition to a version with featured artists/headliners

o QTY: 3 o NEEDED BY: 8/30/2013 o VENDOR: The UPS Store

• 2’ x 6’ Paper Banners

Same artwork as vinyl banners. Banners placed on every floor of Residence Halls to feature Homecoming Week dates, website, social media and sponsor logos

o QTY: 18 o NEEDED BY: 8/30/2013 o VENDOR: Student Publications

• 10’6” x 36’ Billboards

Same artwork as vinyl banners. General Homecoming billboards to feature Homecoming Week dates, website, social media and sponsor logos

o QTY: 1 o DISTRIBUTION: 9/14/2013 o VENDOR: LAMAR; Homecoming to send final approved artwork to LAMAR for posting

• 18” x 24” Yard Signs

Same artwork as vinyl banners. General Homecoming yard signs placed along main campus walkways to feature Homecoming Week dates, website, social media and sponsor logos

o QTY: 15 o DISTRIBUTION: 11/1/2013 o VENDOR: The UPS Store

Small Format

• 11” x 17” Posters General Homecoming posters distributed on campus (posting boards, residence halls, etc.) and throughout town (restaurants, shopping centers, grocery stores, coffee shops, clubs/bars; etc.) to feature Homecoming Week Schedule, website, social media and sponsor logos

o QTY: 500 (Minimum 250 needed for on-campus distribution) o DISTRIBUTION: 09/18/2013 o VENDOR: The UPS Store

• 5.5” x 8.5” Handbills

General Homecoming handbills distributed to students at events to feature Homecoming Week Schedule, website, social media and sponsor logos



• Tri-fold Table Tents Table tents distributed on tables in each Seminole Dining area. Three panels will feature the key Homecoming events: Homecoming Week Schedule, Warchant and Pow Wow. Includes website, social media and sponsor logos


• Door Hangers

General Homecoming door hangers distributed to students at events to feature (front) Homecoming Week Schedule, website, social media and sponsor logos and (back) Warchant and Pow Wow dates with artists, website, social media, sponsors


o Newspaper Advertising

General Homecoming Advertising to feature Homecoming Schedule, website, social media and sponsor logos o QTY: General Homecoming, Warchant/Pow Wow, Warchant only, Pow Wow only,

Thank You Ad o DISTRIBUTION: see below o VENDORS: Tallahassee Democrat; FSView

ELECTRONIC MEDIA Advertisements

• SLC Movie Slides Same artwork as vinyl banners.

o DUE: 10/1/2013 Web/Online Advertising

• Standard Web Media Kit An assortment of standard-sized web ads for use on sponsor/campus partner websites DUE: 8/19/2013

o Home Page Slides o Nole Central

Social Media

• Facebook Icon • Facebook Cover Photo • Artwork for Twitter, Google+ and other social networks available on request

PROMOTIONAL MATERIALS Apparel

• Homecoming T-Shirts General Homecoming t-shirts distributed to students at events to feature (front) Homecoming Logo and Theme and (back) Homecoming Week Schedule, website, social media and sponsor logos


o QTY: 1000 o DISTRIBUTION: 10/23/2013 (two weeks before homecoming) o VENDOR: Full Press or best offer – HC will handle quotes

• Spirit Force T-Shirts

Spirit Force t-shirts distributed to Homecoming volunteer staff o QTY: 60 o DISTRIBUTION: 10/14/2013 o VENDOR: Full Press or best offer – HC will handle quotes

WARCHANT PRINT MEDIA Large Format

• 4’ x 8’ Vinyl Banners Warchant banners placed in Oglesby Union courtyard key locations on campus to feature Warchant artist, date, website, social media and sponsor logos

o QTY: 2 o DISTRIBUTION: 10/1/2013 o VENDOR: The UPS Store o Large Display of logo incorporated and also picture of the artist. Vintage feel, mainly

black gold, garnet and white accents, but keep the faded look, matte look. Please include HC Logo, warchant date, HC web address, twitter, SGA

• 10’6” x 36’ Billboards Same artwork as vinyl banners. Warchant billboards to feature Warchant artist, date, website, social media and sponsor logos

o QTY: 2 o DISTRIBUTION: 9/23/13 o VENDOR: LAMAR; Homecoming to send final approved artwork to LAMAR for posting

• 18” x 24” Yard Signs

Same artwork as vinyl banners. Warchant yard signs placed along main campus walkways to feature Warchant artist, date, website, social media and sponsor logos


Small Format

• 11” x 17” Posters Warchant posters distributed on campus (posting boards, residence halls, etc.) and throughout town (restaurants, shopping centers, grocery stores, coffee shops, clubs/bars; etc.) to feature Warchant artist, date, website, social media and sponsor logos

o QTY: 350 (Minimum 250 needed for on-campus distribution) o DISTRIBUTION: 9/18/2013 o VENDOR: The UPS Store


• 4.25” x 5.5” Teaser Handbills Warchant handbills distributed to students at events to feature Warchant date, website, social media and sponsor logos.


• Newspaper Advertising

Warchant advertising to feature Warchant artist, date, website, social media and sponsor logos o VENDORS: Tallahassee Democrat; FSView




• Standard Web Media Kit An assortment of standard-sized web ads for use on sponsor/campus partner websites

o DUE: 8/19/2013 • Home Page Slides • Nole Central

Social Media

• Facebook Cover Photo • Artwork for Twitter, Google+ and other social networks available on request

PROMOTIONAL MATERIALS

Promo Items • Buttons with Warchant logo, artist name, and date (no artist photo), same design as 2012 but

with Florida State University where Start at Doak, End at Doak was last year o QTY: 300 o 2” round button, full color o DISTRIBUTION: 10/1/2013


Pow Wow Marketing and Promotion Plan

PRINT MEDIA Large Format

• 4’ x 8’ Vinyl Banners Pow Wow banners placed in Oglesby Union courtyard and/or key locations on campus to feature Pow Wow headliner, date, website, social media and sponsor logos

o QTY: 3 o DISTRIBUTION: 9/30/13 o VENDOR: The UPS Store o COST: $180 each o UPS Quote: QTJUL079

• 10’6” x 36’ Billboards

Same artwork as vinyl banners. Pow Wow billboards to feature Pow Wow headliner, date, website, social media and sponsor logos

o QTY: 3 o ARTWORK DUE: 9/13/13 o VENDOR: LAMAR & INSITE MEDIA

LAMAR dimensions: 10’ x 31’ INSITE MEDIA dimensions: 10’6”x36’

o Pow Wow to send final approved artwork to LAMAR and INSITE MEDIA for posting o COST: Lamar: $3000 & Insite: $4850

• 18” x 24” Yard Signs Same artwork as vinyl banners. Pow Wow yard signs placed along main campus walkways to feature Pow Wow headliner, date, website, social media and sponsor logos

o QTY: 20 o DISTRIBUTION: 10/21/13 o VENDOR: The UPS Store o COST: $17 each o UPS Quote: QTJUL079

Small Format

• 11” x 17” Posters Pow Wow posters distributed on campus (posting boards, residence halls, etc.) and throughout town (restaurants, shopping centers, grocery stores, coffee shops, clubs/bars; etc.) to feature Pow Wow headliner, date, website, social media and sponsor logos

o QTY: 300 o DISTRIBUTION: 9/30/13


o VENDOR: The UPS Store o COST: $179.60 o UPS Quote: QTJUL079

• 4.25” x 5.5” Teaser Handbills Pow Wow handbills distributed to students at events to feature Pow Wow date, website, social media and sponsor logos.

o QTY: 4000 color o DISTRIBUTION: 9/16/13 (as possible) o VENDOR: The UPS Store o COST: $210 o UPS Quote: QTJUL079

• Newspaper Advertising

Pow Wow Advertising to feature Pow Wow headliner, date, website, social media and sponsor logos o QTY: TO BE DETERMINED (130 column inches & various web sizes) o DISTRIBUTION: TO BE DETERMINED o VENDORS: Tallahassee Democrat; FSView o COST: $2500 Homecoming sponsorship for Tallahassee Democrat for 130 column

inches of print advertising and electronic advertising. To be divided between Homecoming events including Warchant and Pow Wow.

• 17” x 11” FSVIEW RACK CARDS Pow Wow Advertising to feature Pow Wow headliner, date, website, social media and sponsor logos

o QTY: 2 o DISTRIBUTION: Nov. 4th & Nov. 11th (Artwork due by 10/31/13) o VENDORS: FSView o COST: $450 per week




• Standard Web Media Kit An assortment of standard-sized web ads for use on sponsor/campus partner websites

o DUE: 9/30/13 • Home Page Slides • Nole Central


Social Media

• Facebook Cover Photo • Promotion of Facebook page through paid advertising • Artwork for Twitter, Google+ and other social networks available on request

PROMOTIONAL MATERIALS Apparel

• Pow Wow Tank Tops Pow Wow tank tops distributed to students at events to feature (front) Pow Wow logo, date, website and sponsor logos

o QTY: 1015 o DISTRIBUTION: 8/21/13 o VENDOR: Clothesline o COST: 2 color; $5226.80 o SHIRT COLOR: Garnet (“Cardinal”)

• Pow Wow Hats (Snapbacks) o QTY: 500 o VENDOR: 4Imprint o COST: 1 color, $1320.20 o COLOR: Hat- Black; Design- Garnet


Homecoming Social Media Summary

Tweets mentioning Homecoming @FSUDSA and @Oglesby

Union

Total Number of Tweets 16

Retweets during Homecoming

33

Favorites during Homecoming

12

Retweets in November 33

Favorites in November 12

Facebook statuses mentioning Homecoming: Division of Student Affairs

Post likes during Homecoming

21

Post likes in November 23

Total Impressions on Facebook for mentioning Homecoming: Oglesby Union : Total Impressions 2025 Oct 1st – Nov 16th

Pow Wow Social Media Summary

Tweets mentioning Pow Wow: @FSUDSA

Total Number of Tweets 4 specific to Pow wow

Retweets during Homecoming

8

Favorites during Homecoming

9

Retweets in November 8


Favorites in November 9

Facebook statuses mentioning Pow Wow: Division of Student Affairs

Post likes during Homecoming

16

Post likes in November 18

Total Impressions on Facebook mentioning Pow Wow: Oglesby Union : Total Impressions 2025 Oct 1st – Nov 16th


Event Summaries

Below is a summary of all the events and their highlights from Homecoming 2013. Odds and Evens Sports Competition (6x6 co-rec volleyball) Date: Volleyball – held during October in line with regular season volleyball, finals were held on Wednesday, October 23 Time: as scheduled by Campus Recreation Location: Tully Gymnasium Description: The Odds and Evens Sports Competition consisted of a 6 v 6 volleyball tournament. Fraternities and sororities played Homecoming volleyball games during the regular season. The top pairings played in finals which consisted of one women’s game, one men’s game, and a co-rec game in case of a tie. This competition was nostalgic of the traditional Odds and Evens Basketball Tournament that was held when FSU was a women’s institution while also incorporating new traditions. Committee: Director of Traditions – coordinated the tournaments through the Campus Recreations Intramural Sports office which scheduled and officiated the tournaments Fee: None Budgeted Cost: $0.00 Actual Cost: $0.00 Event Highlights: This was one of our most diverse events with teams competing for points or just for fun. Attendance: 14 pairings

Odds and Evens Sports Competition (co-rec battleship) Date: Battleship one-day tournament held on Sunday, October 13. Registration took place from October 2 to October 8 Time: as scheduled by Campus Recreation Location: Leach Center Pool Description: An intramural battleship tournament was added to the Homecoming schedule for the first time in 2013. Fraternities, sororities, and RSOs competed throughout the day as scheduled by Campus Recreation. This competition was added to the schedule of events to increase the number of new, innovative events that take place during Homecoming and to increase partnership with Campus Recreation. Committee: Director of Traditions – coordinated the tournaments through the Campus Recreations Intramural Sports office which scheduled and officiated the tournaments Fee: None Budgeted Cost: $0.00 Actual Cost: $0.00 Event Highlights: This was one of our most diverse events with teams competing for points or just for fun. Attendance: 10 pairings


Skit Night Date: Wednesday, November 6 Time: 7:00pm-9:00pm Location: Ruby Diamond Concert Hall Description: Skit Night provided an outlet for Homecoming pairings to showcase their talent on-stage at Ruby Diamond Concert Hall. A panel of five judges evaluated each skit and determined the first through third place winners in each category. Committee: The Director and Assistant Directors of Skit Night planned and executed the event and ensured that the event was tied to the central theme of Homecoming. Fee: None Budgeted Cost: $4,300.00 Actual Cost: $2,517.34 Event Highlights: This was the first time in recent history that Skit Night was held at Ruby Diamond Concert Hall. Previously, it was held at an off-campus venue (The Moon) where many students were turned away due to the venue’s maximum capacity. This year, free tickets were distributed in the lobby of the theatre and required for entry to the venue. The event included an introduction video and opening skit featuring the Homecoming Court, Homecoming Executive Council, and pairing representatives. A student volunteer served as the host/emcee for the evening. Attendance: 1,050 in attendance, 17 performances represented 45 student organizations

Warchant Date: Sunday, November 10 Time: 7:00pm-10:15pm Location: Donald L. Tucker Civic Center Description: Warchant was the official kickoff event for Homecoming Week. This year’s featured artist was Florida Georgia Line, including former Florida State student Brian Kelly. Opening artists were Chris Lane Band and Cole Swindell. The concert was free to students; 1,600 general public tickets were $25 in advance and $28 on the day of show. A donation of two canned goods to benefit local food banks was suggested for all attendees. Committee: Director and Assistant Director of Warchant – planned and executed the Warchant concert. They also identified and selected artists for the event. Homecoming Executive Council and Spirit Force helped with ushering, line control, can food drive, social media, and miscellaneous jobs. Fee: FSU students free with valid FSU ID; Tickets for general public $25 in advance + service fees, $28 day of show + service fees Budgeted Cost: $230,000.00 Actual Cost: $230,211.04 Event Highlights: First year Warchant was held in the Civic Center. Previous venues included outdoor spaces such as Langford Green and Doak Campbell Stadium. General public tickets sold out in advance of the show. A local artist, Dan Fester, was selected to perform outside of the venue as lines were forming. Attendance: 5,040 students; 1,600 non-students

Banner Competition Date: Tuesday, November 12


Time: All day through November 16 Location: Oglesby Union Courtyard Description: The Homecoming Banner Contest was an opportunity for organizations to celebrate Homecoming by creating banners which flaunt the spirit of Homecoming and showcase their artistic talent. The banners incorporated not only the overall theme but the individual pairing’s/hall council’s/residence hall government’s theme, and were displayed in the Oglesby Union. Committee: Director of University Outreach – oversaw deadlines, hanging, and judging of banners. Fee: None Budgeted Cost: $0.00 Actual Cost: $0.00 Attendance: 31 banners from pairings, class councils, residence halls, and individual organizations

Residence Hall Lobby Decorating Competition Date: Tuesday, November 12 Time: All Day Location: Participating residence halls Description: The Lobby Decorating Contest allows Residence Halls the opportunity to decorate their lobby based on the theme Homecoming 2013: A Legendary Spirit and showcase their artistic talent and school spirit. Building lobbies were decorated over the Veteran’s Day holiday weekend and judging took place throughout the day on Tuesday, November 12. Committee: Director of University Outreach– Coordinated judging in conjunction with Inter-Residence Hall Council. Fee: None Budgeted Cost: $0.00 Actual Cost: $0.00 Attendance: 11 halls Spear-It Night/Biggest Fan on Campus/Hymn to the Garnet and Gold Singing Competition Date: Tuesday, November 12 Time: Social hour at 6:00pm, Doors at 6:30pm, Show at 7:00pm Location: Oglesby Union Ballrooms Description: Spear-It Night was an evening where the Homecoming Executive Council displayed the best of FSU's talent. Talent included singers and dancers. This event also featured the Biggest Fan on Campus Competition, where four finalists competed against each other to win over the crowd and judges. The winner was named FSU's #1 Fan. It also featured the Hymn to the Garnet and Gold Singing competition. Committee: The Director of Spear-It Night planned, publicized, and executed a night for students and student groups to perform talents and facilitated the Big Fan on Campus competition. Homecoming Executive Council also assisted with the auditioning process and helped on the night of the event. Fee: None Budgeted Cost: $3,450


Actual Cost: $3,489.39 Event Highlights: This year the event featured a social hour from 6:00 pm to 7:00 pm featuring light snacks and drinks. At 6:30, doors to the ballroom opened and student performers who were not competing performed as students were taking their seats. Attendance: 950 in attendance, 22 pairings were represented by a total of 89 performers

Faculty and Staff Reception Date: Wednesday, November 13 Time: 11:30 am – 1:00 pm Location: State Ballroom Description: The Faculty and Staff Reception was an opportunity to thank, celebrate, and support administration, faculty, and staff members from around campus with a dessert reception and small program. The Faculty/Staff Grand Marshall, Dr. Billy Close, and Provost Garnet Stokes both spoke briefly. Also, President Eric Barron was honored in the Class Council gift giving ceremony. Committee: The Director of University Outreach was in charge of the planning and execution of this event. The Class Councils organized the class gift giving ceremony. Fee: None Budgeted Cost: $4,036.00 Actual Cost: $3,584.50 Event Highlights: This year marked a change of venue from the President’s Skybox to the State Ballroom. Additionally, the time was moved from late afternoon to the lunch hour in order to accommodate faculty schedules and make the event more accessible to university staff members. Unfortunately, invitations arrived approximately one week before the event, which was too late to give proper notice to guests. The class council honored President Barron with the gift of racquetball equipment. Attendance: 106

Renegade Recess Date: Wednesday, November 13 Time: 4:30pm-6:00pm Location: Union Ballrooms (moved indoors from Union Green due to cold weather) Description: The goal of Renegade Recess was to recognize FSU's dedication to both service and future Seminoles. Renegade Recess allowed FSU students to create a "recess break" for approximately 100 elementary-aged children from the Boys and Girls Clubs around the Tallahassee area. Entertainment included music, cotton candy, popcorn, and carnival “type” games that each of student group pairings created and staffed. Committee: Director and Assistant Director of Service – Planned and executed the event with the help of volunteers. The volunteers led the participants to each activity, assisted with on site sign-in of children, and helped clean up the venue. Fee: None Budgeted Cost: $1,000.00 Actual Cost: $1,030 (inflatables cancelled due to rain) Attendance: 100 Children, 200 volunteers from pairings


Torch Pursuit Date: Thursday, November 14 Time: 5:00pm Location: All over campus, starting point was Oglesby Union Courtyard Description: Torch Pursuit is a Florida State tradition quest. Five member teams of students were sent on a campus “quest” to discover the rich traditions and history of The Florida State University. They received clues and found locations across campus that corresponded to each clue. At each location, teams completed tasks that related to traditions and customs of FSU. Once a task was completed, the team moved on to the next clue. The event culminated in the finding of a torch and bringing it to the final location on campus. Committee: Director of Spirit Force - planned and executed this event. They decided what areas of campus were utilized as tradition locations and selected a “Spirit Force” to assist with the creation of traditions/clues to be used for the groups. Spirit Force - helped with the execution of the event and manning the different locations around campus. Fee: None Budgeted Cost: $250.00 Actual Cost: $277.44 Event Highlights: This event was moved to coincide with the start of Seminole Festival. Previously a teaser event held before Homecoming, this year’s Torch Pursuit was incorporated into the main schedule of events and did not award points for participants. Attendance: 25 teams with an estimated 125 participants Seminole Festival Date: Thursday, November 14 Time: 6:00-10:00pm Location: Union Green Description: Seminole Festival was designed to bring the Florida State student body together in a fun and exciting atmosphere. The event included free food from food trucks and Aramark, giveaways, a DJ, carnival rides, novelties, and two featured events – Torch Pursuit and Seminole Showdown. Committee: Director of Seminole Festival planned and coordinated the event. The Homecoming Executive Council and Spirit Force played a large role in the set-up, execution, and clean-up of the event. Because Spirit Force was also responsible for Torch Pursuit, which began prior to Seminole Festival, the Homecoming Executive Council was relied upon much more heavily than in years past. Fee: None Budgeted Cost: $20,000.00 Actual Cost: $20,708.50 Event Highlights: Three carnival rides, supplied by Big O Amusements, on the Union Green. Three novelties provided by BJs Party House. Lucy and Leo’s and Dog Et Al food trucks. Attendance: 3,000 Seminole Showdown Date: Thursday, November 14 Time: Doors at 7:30 pm, Show from 8:00pm-9:30pm


Location: Moore Auditorium Description: The Seminole Showdown was a quiz bowl that tested students’ knowledge of the history and traditions of The Florida State University. The event was held in an interactive gameshow style using remote controllers. The gameshow was customized for FSU by GameShow Gurus. Committee: The Director of Traditions oversaw the planning and execution of this event. Fee: None Budgeted Cost: $2,500.00 Actual Cost: $3,000 Event Highlights: This was the first year using GameShow Gurus. Previously, ThinkFast Gameshow by T John E was the vendor that serviced this event. Attendance: 145 Homecoming Parade Date: Friday, November 15 Time: 2:00pm Location: The parade was staged in the Civic Center parking lot. The route ended after a left was made onto Copeland St. Description: Every year, the Florida State Alumni Association sponsors the annual Homecoming parade. The parade features important figures in Florida State’s history as well as current administrators, the Marching Chiefs, various FSU athletic teams, student organizations, and much more. There are numerous organizations that build floats which are judged on school spirit and creativity during the parade. Fee: None Budgeted Cost: not available (SAA) Actual Cost: not available (SAA) Event Highlights: Faculty Staff Grand Marshal: Dr. Billy Close; Parade Grand Marshal: Bobby Bowden Attendance: 23 pairings. The event is open therefore no attendance was recorded. Spectators range from current FSU students, alumni and future FSU students, and members of the Tallahassee Community. Pow Wow Date: Friday, November 15 Time: 8:00pm, doors open at 7:00pm Location: Donald L. Tucker Civic Center Description: The Pow Wow committee coordinates and produces Pow Wow in collaboration with Seminole Productions and Production Support Group. This year the event was emceed by Gene Deckerhoff, and featured headlining comedian Nick Offerman with Retta. Pow Wow 2013 also included performances and appearances by the FSU Marching Chiefs, Bobby Bowden, FSU Golden Girls, FSU Cheerleaders, the FSU Flying High Circus, FSU Homecoming’s Big Fan on Campus, a dance ensemble comprised of four student organizations, the 2012 Homecoming Chief & Princess, and the 2013 Homecoming Court. Fee: Free for FSU students with valid gold ID. $24.00 for non-students, $26.00 day of show (plus ticket fees)


A donation of two canned goods to benefit local food banks was suggested for all attendees. Event Highlights: o Video featuring FSU President Eric Barron o Appearance by Bobby Bowden o Video featuring Ms. Eva Killings o Dance ensemble featuring FSU student groups Alpha Phi Alpha, Seminole Dance Force, the FSU Bellydancers, Azucar and 2 for a Dollar o An acapella riff-off featuring All Night Yahtzee, Acaphiliacs o Homecoming Court, Past Chief and Princess, Announcement of Current Chief and Princess Attendance: 7,998 Jimbo’s TRUE Seminole Homecoming Tailgate Date: Saturday, November 16 Time: 1:30pm Location: Wildwood Plaza Description: Jimbo’s TRUE Seminole Tailgate was held on game day at Wildwood Plaza, between Ragans and Wildwood halls. Students attended the tailgate where music, free food and games were provided as an alcohol free alternative to traditional tailgating. This tailgate followed the same model as the rest of the tailgates done throughout the semester, but was co-sponsored by the Homecoming Executive Council. Food was provided by Chick Fil A, Jimmy Johns, Papa Johns, and drinks from Aramark. Additionally, popcorn, snow cones, and cupcakes were provided. There were tailgate games and giveaways at the event. 2SmooveDJs provided music, and FairyDust Faces was on hand to paint game day tattoos. Committee: Director of Traditions – Planned and executed the event in conjunction with the university committee. Homecoming Executive Council and Spirit Force provided staffing for the event. Fee: None Budgeted Cost: $3,500.00 Actual Cost: $2,622.84 Attendance: 330 signed in


Demographics and Marketing


Focus Group Summaries

Student Organization Representatives Reflection Overall the student representatives were overwhelmed, their moral was low and they were

not really excited about Homecoming. They were looking forward to Homecoming being over because of all the stress and work being a representative entails. Many of them were first time representatives and not prepared. Pomping received mixed reviews because of how much time it takes but the students that do enjoy it appreciate the time with their peers.

Their favorite aspects of Homecoming are the main events such as the football game, Warchant, the Parade, Pow Wow and mostly Skit Night. Some students expressed a desire to make Homecoming more meaningful. They shared that they do a lot of work for nothing of great meaning. An idea shared was to have a goal besides simply ‘winning’ Homecoming and potentially building awareness and fundraising for a cause. Another idea was to develop a plan to remind their peers that Homecoming is about all athletic teams not just football.

Students also shared that deadlines need to be more consistent and not so many different times for each specific piece or different methods of submission. For example, all deadlines for anything regarding their role would be due on Fridays at 5pm via email. The various deadlines and submission methods made it difficult to remember when what was due and how. They also recommended the use of a Facebook group to facilitate communication. They also wanted the rules packet earlier. They felt that they did not have sufficient time to review the entire packet and budget their time. Float checks should be done in the evening and assigned a specific time instead of a two-hour window. Thankfully, by the end of the meeting the students felt better and were beginning to get excited about Homecoming and shared their final thought: “We love Homecoming!” A copy of the feedback form can be found in Appendix F. The complete summary of the Homecoming Focus Group Notes is included in Appendix G. Homecoming Executive Council Reflection

The week following Homecoming, the Executive Council had a final meeting to discuss and reflect on their experience working on Homecoming 2013. Overall, the Executive Board had a great time planning events, collaborating with each other, and getting to know each other. They also enjoyed receiving support for breaking tradition on how some events were executed, such as hosting Warchant in the Civic Center.

A main concern which was prevalent through several stages of Homecoming 2013 was the communication between members of the Homecoming Executive Council and student groups. Several of the student groups did not comprehend or know the rules for Skit Night and other events, particularly with inconsistent deadline times. In order for students groups to be well aware of rules, regulations, and deadlines, the communication channel between the Council and groups needs to improve. Additionally, the Executive Council discussed how building relationships with the Pow Wow Committee helped integrate the event and communication better into Homecoming. The relationships between these two entities should continue to be cultivated in the future.

The complete summary of the Homecoming Executive Board Reflection is included in Appendix H. Pow Wow Committee Reflection

The week following Pow Wow, the Pow Wow Committee had a final meeting to discuss and reflect on their experience working on Pow Wow 2013. Overall, the Committee had a great time planning the schedule of events, collaborating with one another, and getting to know each other.


A main concern which was prevalent through several stages of Pow Wow 2013 was the lack of communication and timelines. More specifically, there was a lack of communication between members of the Pow Wow Committee and performers and Civic Center staff, which needs to be improved for next year. In order for performers to be well aware of timelines and deadlines, the communication channel between the Committee, Civic Center staff, and performers needs to improve. The complete summary of the Pow Wow Committee Reflection is included in Appendix I.


Evaluation Findings

On-Site Surveys A general onsite survey was distributed during Spear-It Night and Seminole Festival. The total number of surveys collected from participants at these two events was 209. Below are the findings from these surveys. Classification:

• Freshmen accounted for the majority of those surveys, with 42%, respectively • Sophomores accounted for 16% of those surveyed • Juniors and seniors were at a tie with both being at 19% • Graduate students accounted for 4% of those surveyed, transfer students 2%, and other at

1% Gender:

• The majority of respondents were females, at 70%, with males at 27% Ethnicity:

• White/ Caucasian, Hispanic/ Latino, and African-American/ Black, were the largest ethnic groups with 50%, 19%, and 17%, respectively

• The rest of respondents were either Mixed (6%), Asian/ Pacific Islander (5%), or Other (2%)

Who did they attend Homecoming events with: • Most survey respondents did not answer this question (27%).The remainder of the

respondents attended with IRHC/ residence hall (26%), a group of friends (14%), a Greek organization (14%), other (9%), class council (6%), and an RSO (4%)

Residence: • The majority of respondents lived both on-campus and off-campus, tied at 50% respectively

How they heard about this event or Homecoming in general (multiple responses were allowed): • Most respondents heard through friends/ word of mouth (33%) • The rest of respondents heard about it through Resident Assistants (12%), banners (11%), or

flyers/ posters in the residence halls (11%) Why they chose to attend this event or other Homecoming events (multiple responses were allowed):

• The top three reasons as to why respondents attended this or other Homecoming events was because they wanted to enjoy the event (45%), hungry and wanted cheap food (30%), and nothing else to do (13%)

If they enjoyed the Homecoming events they’ve attended: • Almost all respondents enjoyed the Homecoming events that they had attended (94%)

Online Survey A post-Homecoming survey was distributed online to the student body through multiple list servs, recognized student organizations, and small flyers distributed at various Homecoming events directing students to the Homecoming web site to participate. All who took the survey were entered into a drawing to win $100 in flex bucks from Seminole Dining as an incentive. Highlights of findings:

• A total of 232 surveys were started, with 177 completed, giving us a completion rate of 76%


o Ethnicity Breakdown: Caucasian/ White (64%), Hispanic/Latino (13%), African American/Black (12%), Mixed (5%), Asian/Pacific Islander (4%), Other (1%)

o Gender Breakdown: Male (18%), Female (82%), Other (1%) o Classification Breakdown: Freshman (24%), Sophomore (12%), Junior (28%),

Senior (29%), Graduate Student (3%), Transfer (2%), Other (3%) o Most respondents resided off-campus (61%) o Most participants chose to participate in the Homecoming events in order to

enjoy the events (87%) or support school spirit events (65%) o Most respondents attended Homecoming with their friends or roommates (81%)

• The majority of survey respondents agreed with the following statements:

o Homecoming appeals to FSU’s diverse student body (90%) o Homecoming events provide an opportunity to meet new people and socialize

(88%) o The overall theme for FSU Homecoming 2012: “It’s A Seminole Thing” was

appropriate for campus (97%) o FSU provided a variety of events for Homecoming (97%) o Individual themes for FSU Homecoming 2013 activities were creative (90%) o Amount of activities offered different opportunities to participate (95%)

• The respondents that did not agree Homecoming appealed to FSU’s diverse student body

(8%) were given an opportunity to comment as to why they felt that way. Here are the top responses:

o Events/the week is centered around Greek and student organizations (21%) o Artist/entertainer appealed to a select group of students (16%) o Students wanted smaller activities and greater variety (16%)

• The top three ways respondents heard about Homecoming events:

o Friends/Word of Mouth (71%) o Facebook (65%) o Banner (55%)

• Billboards

o Almost all respondents indicated that they saw billboards for Homecoming or Pow Wow, 83%.

• Participants offered a number of reasons as to why they may not have participated in

Homecoming. The top three responses were: o They were too busy or had other things to do (67%) o They did not find the entertainers interesting or were general not interested

(22%) o They were out of town or too far at the time of the events (11%)

• The most popular events were the Homecoming game, the Homecoming Parade and

Pow Wow

The complete online survey result report is included in Appendix E.


Recommendations for Next Year

• Keep Warchant in the Civic Center – After being hosted at Langford Green, Doak Campbell Stadium, and now the Civic Center, it’s clear that Warchant is best suited for this venue. The facility provides protection from the unpredictable weather and is well suited for large concerts when it comes to staffing, equipment, concessions, etc.

• Year-round Campus Engagement – With the Seminoles earning the title of BCS National Champions this year, there were more opportunities for year round engagement with the student body on social media and other platforms. Staying active on social media throughout the year can help the Executive Council build a larger audience, which will be useful for purposes other than programming, such as recruiting new members, distributing surveys, etc.

• Collaborative Events – Torch Pursuit proved to be a big success in 2013 as it fed into Seminole Festival. Having more collaboration between various Homecoming events in 2014 could be a great way to boost student engagement.

Conclusion

Florida State University Homecoming is a weeklong event of activities and programs concluding with a home football game. Several departments across campus participate in the planning, executing and hosting of Homecoming events. The Student Activities Center works directly with the student Homecoming Executive Committee in collaboration with the Student Government Association and the Florida State Alumni Association. We look forward to working with the university community to continue to improve upon Homecoming by engaging more students, staff and alumni.


Appendix A: Expenditures

SGA Allocations

FSU’s Student Government Association (SGA) allocates funds for Homecoming every year. The allocations committee, referred to as the Homecoming Planning Committee in SGA statute, is comprised of SGA, Homecoming, Pow Wow, Student Alumni Association, and Inter Residence Hall Council members. The committee is chaired by the Senate Pro Tempore. Allocations made for Homecoming 2013 were as follows (by organization):

Funds Directly Allocated for Homecoming from Activity & Service Fee Allocations from SGA: $368,796 Homecoming Executive Council and Warchant- $305,443

Pow Wow - $200,000

Student Alumni Association - $28,831

Catholic Student Union - $300

Black Student Union - $250

Asian American Student Union - $200

Additional funding from other SGA Accounts or Organizations was provided by the

following:

Headliner Concert Series Account

• Up to $75,000 commitment to Homecoming Executive Council for Warchant – none of

which was used

• $25,000 to Pow Wow to offset student ticket prices (direct transfer) –Seminole Boosters

(Estimated)

TOTAL Allocation from SGA: $586,396*

*This amount does not include the additional funding from Seminole Boosters or Headliners


Table 2. Longitudinal Study of Costs for Homecoming Executive Council, 2007-2013 Year Semester Cost

2007 Spring $12,777.69

Fall $101,140.78 Total $113,918.47

2008 Spring $24,968.22

Fall $156,920.27 Total $181.888.49

2009 Spring $40,346.20

Fall $142,265.54 Total $182,159.66

2010 Spring $11,592.37

Fall $198,171.80 Total $214,967.70

2011 Spring $12,411.52

Fall $164,472.66 Total $176,884.18

2012 Spring $8,116.12

Fall $174,076.64 Total $182,182.76

2013 Spring $10,203

Fall $249,630.02 Total $259,833.02

**Final costs pending outstanding invoices. Please Note: These costs do not include those amounts spent from Student Alumni Association, Pow Wow, and RSOs. Additionally, the Senate Projects Account and Headliner Concert Series Account for Warchant amounts are not included in the costs above.


Appendix B: Events Schedule

October Teaser Events Odds & Evens Competition –

• Co-Rec Battleship o Sunday, October 13th, 2013 o Battleship Registration: October 2 to October 8

• Co-Rec Homecoming Volleyball o Volleyball: Begins Sunday, October 6 o Volleyball Finals: Wednesday, October 23 o Volleyball Registration: September 25 to October 1

Wednesday (11/6) Skit Night – Ruby Diamond Concert Hall, Doors at 6:00pm, Show at 7:00pm Sunday (11/10) Warchant Concert featuring Florida Georgia Line with Cole Swindell and Chris Lane Band– Donald L. Tucker Civic Center, Doors at 7:00pm, Show at 8:00pm

Tuesday (11/12) Judging for Residence Hall Lobby Decorating Competition Banners hung in Oglesby Union Courtyard Spear-It Night – Union Ballrooms, Social hour at 6:00pm with student performances and snacks, Doors at 6:30pm, Show at 7:00pm Wednesday (11/13) Faculty & Staff Reception – Union State Ballroom, 11:30am-1:00pm Renegade Recess – Union Green (rain: Union Ballrooms), 4:30pm-6:30pm Homecoming Court Elections – Online all day at sga.fsu.edu Thursday (11/14) Judging for Homecoming Banner Competition Seminole Festival – Union Green (rain: Union Ballrooms and Courtyard), 6:00pm-10:00pm, featuring:

• Seminole Showdown – Moore Auditorium, Doors at 7:30pm, Show at 8:00pm • Torch Pursuit – throughout campus, starting in the Union Courtyard, 5:00pm

o Stops include Integration Statue, Sod Cemetery, FSU Circus area, College of Music Amphitheater, Landis Green, and Dodd Hall

Friday (11/15) Homecoming Parade – route starts at the Donald L. Tucker Civic Center, 2:00pm Alumni Association Homecoming Open House – Alumni Association, 5:00pm Clock and Seal Dinner – Donald L. Tucker Civic Center, 5:30pm Pow-Wow – Donald L. Tucker Civic Center, Doors at 7:00pm, Show at 8:00pm Saturday (11/16) Alumni Awards’ Breakfast – Alumni Grand Ballroom, 8:00am


All College Alumni Tailgate – President’s House, 4 hours before kickoff Jimbo’s TRUE Seminole Tailgate – 2 hours before kickoff, Wildwood Plaza Homecoming Football Game vs. Syracuse


Appendix C: Homecoming Longitudinal Comparison

2012 2013

Participants

24,944 21,085

Total Funds Expended

$182,182.76 $259,833.02

On-site Survey Participants

350 surveyed 209 surveyed

25% male 27% male

75% female 70% female

39% lived on-campus 50% lived on-campus

61% lived off-campus 50% lived off-campus

27% freshmen 42% freshmen

24% sophomores 16% sophomores

21% juniors 19% juniors

21% seniors 19% seniors

4% graduate students 4% graduate students

How did you hear about this event and/or Homecoming? (Top Three Responses)

26% Other 33% friends/ word of mouth

17% Flyers/ Posters in the residence halls 12% Resident Assistants

15% Website or Facebook page 11% Banners

11% Flyers/ Posters in the residence halls

Why did you attend this event? (Top Three Responses)

18% Hungry/ free food 30% Hungry/ free food

21% Enjoy the event 45% Enjoy the event

20% Support school spirit events 13% Nothing else to do


Appendix D: Surveys

Homecoming 2013 1.) Classification: (Circle One)

1. FR 4. SR 7. Other 2. SO 5. Graduate 3. JR 6. Transfer

2.) Gender: ______________________ 3.) Ethnicity: (Circle One)

1. African American/ Black 2. American Indian/ Native Alaskan 3. Asian/ Pacific Islander 4. Caucasian/ White 5. Hispanic/ Latino 6. Mixed 7. _________________________________

4.) Where do you reside? (Circle One) 1. On-Campus 2. Off-Campus

5.) How did you hear about this event? (Circle all that apply) 1. Banner 9. Newspaper 2. Billboard 10. Nole Central 3. Dining Hall Ad 11. Promo items/t-shirt 4. Door Hanger 12. Resident Assistant 5. E-mail 13. Table Tent 6. Facebook 14. Twitter 7. Flyer/Poster in Residence Hall 15. Website 8. Friend/ Word-of-mouth 16. Yard Signs

6.) Why did you come to the event? (Circle all that apply) 1. Enjoy the event(s) 4. Meet new people/socialize 2. Hungry/free food 5. Nothing else to do 3. Learn about campus activities 6. Other: _____________

7.) Which activity interests you most? (Circle One)

1. Bowling/ Billiards 4. Concerts 2. Breakfast for a Buck 5. Paint a Pot/ Sidewalk Chalk 3. Comedians 6. Other: ________________

8.) Who did you attend Homecoming events with? 1. Class Council 4. IRHC/ Residence Hall 2. Greek Organization 5. Recognized Student Org. 3. Group of Friends 6. Other: ________________

9.) Have you enjoyed the Homecoming events you have attended?

1. Yes 2. No 10.) Which event was your favorite this week? ____________________________________________________ 11.) Suggestions for next year’s Homecoming: _____________________________________________________ _____________________________________________________


Appendix E: Qualtrics Survey Results

2013 Homecoming Data

Date Pulled: 12/9/2013

Surveys Started: 232

Surveys Completed: 177

Completion Rate: 76%

1. Did you attend FSU Homecoming 2013?

# Answer

Response % 1 Yes

221 95%

2 No

11 5%

Total 232 100%


2. Why didn't you participate in Homecoming?

Text Response I had a sports club commitment.

It wasn't conducive to my work schedule

Nick Offerman was a poor choice for a Pow Wow act. He was here two years ago when I was a freshman and others were sophomores. I didn't think it a good use of my time to wait in line for hours to see the same show. I was too busy in meetings to attend the parade. Also, Florida Georgia Line did not seem appealing. We may be in the south, but most of our student body comes from south Florida and we don't go out of our way to see a country act.

I didn't have time to make it to the events

Working

I don't have much school spirit too be honest -- I also was very busy studying all weekend

no time was doing homework

Time

Speficially Powwow, I thought that the guest was not as well-planned as I would have liked. We just had Nick Offerman less than two years ago, and from what I've heard from my peers, he gave pretty much the exact talk he gave at Ruby Diamond/the SLC. I was afraid of this happening, which is why I did not go. Nick Offerman is a comedic actor, not a stand-up comedian (like Craig Ferguson, Kathy Griffith, etc.) and it's important to plan a speaker who can do well in front of an audience and keep people invested and entertained. I know Nick Offerman was well-received, but I also know a LOT of people who left early. Also, I feel as if Homecoming only lends itself to be participated in if you fit into a certain bracket (i.e. Greek Life). I am not interested in the parade, etc. because I know it is, mainly, consisted of people who fit into a very specific social class here at FSU.

I was out of town visiting a friend, but was very upset to be missing it.


3. Please identify your involvement in FSU Homecoming 2013.

# Answer

Response %

1

I attended Homecoming events as a student.

117 53%

2

I am on the Homecoming Executive Council.

8 4%

4

I am a member of the Homecoming Spirit Force.

5 2%

5

I am a student employee who worked Homecoming events.

3 1%

6

I am a Homecoming Representative for a student group.

8 4%

3

I am a member of a student group that participated in Homecoming.

62 28%

8 Other

19 9%

Total 222 100%


Other alumni

Student employee who did not attend

no involvement

Pow Wow Committee Member

I am a student but I didn't attend

Pow Wow Committee

Pow Wow Committee Member

fan

Alumna honoring sorority sister who was College of Nursing Distinguished Graduate

Union staff

Student

Unable to attend

paren

Staff

alumni

Alumni


4. Check all that apply. How did you attend the FSU Homecoming events?

# Answer

Response % 1 Alone

18 8%

2 With family

16 8%

3 With friends/roommates

172 81%

4 With your residence hall

11 5%

5 With your student organization

105 49%


5. Check all that apply. Why did you attend FSU Homecoming events?

# Answer

Response % 1 Enjoy the events

186 87%

2 Hungry/ free food

85 40%

3 Learn about campus activities

30 14%

4 Meet new people/socialize

78 36%

5 Nothing else to do

29 14%

6 Support friends

107 50%

7

Member of an organization that is participating in Homecoming events

105 49%

8 Support school spirit events

140 65%

9 Other

5 2%

Other support organization that I was a member of

hoco exec

I did not

Guest of the College of Nursing

alumni interest


6. Do you think Homecoming appeals to FSU's diverse student body?

# Answer

Response % 1 Yes

192 90%

2 No

22 10%

Total 214 100%


7. Why do you think Homecoming doesn't appeal to FSU's diverse student body?

Text Response There aren't enough smaller activities available.. most of the activities are big ones at night that may not appeal to some of the student body

Florida Georgia Line seemed to pander to white southern fraternities, not to a diverse student body. I wouldn't even say that reached common ground between different groups of people in our school.

The events descriptions weren't clear on the flyers and the timing of events were really only beneficial to younger college students with no ibligations

There were no events appealing to ir cinnecting todiverse students.

It seems like the homecoming council tends to try and get artists/comedians that are "popular" but that isn't the case for everyone. I think it would be great to have people that are not well known. Also, I think homecoming should have more smaller events.

There isn't necessarily something for everyone. I think there are ways to include and interest a more diverse population at FSU.

Nor a variety of activities. everyone doesn't like country music or inappropriate comedies

I believe it caters to the diverse aspect of the student body, but I feel like homecoming doesn't really apply to the students, I don't think HC functions on student input. I this FSU homecoming is afraid of change and afraid of catering to the group of students that really want to have fun and be proud of their school. I think FSU HC is too focused on being traditional, that they forget that the generation of students are changing, and that's it's okay to step outside the box and remain traditional.

White country band and white headling artist that was completely inappropirate at Pow Wow.

It dosnt seem like they were trying to appeal to the audience but rather show us where our money is going.

Everything is too focused on one group, and even this years homecoming court in my eyes was poorly selected. There was no diversity amongst it.

It's just about football and homecoming queens and cheering and dancing and other silly things... Basically, it's an event geared towards Upper Middle Class Americans.

People like me just aren't interested in homecoming. In all honesty I'm not sure what FSU could do to make it appeal to me.

I think it caters to a specific group of people, mainly people that fit into the Greek life student body.

It is very centered around Greek Life.

Too Greek oriented


The performers singled out a specific audience

Same thing every year. The same people go every year.

Could use more student body-inclusive events that aren't greek oriented


8. Please rate the following statements:

# Question Strongly Agree Agree Disagree Strongly

Disagree Total

Responses Mean

1

Homecoming events provide opportunities to meet new people and socialize.

73 93 22 1 189 1.74

2

The overall theme for FSU Homecoming 2013: "A Legendary Spirit” was appropriate for the campus.

117 66 4 2 189 1.42

3

FSU provided a variety of events for Homecoming.

110 69 5 1 185 1.44

4

The individual themes for the FSU Homecoming 2013 activities were creative.

78 92 16 2 188 1.69

5

The amount of activities and events provided multiple opportunities for me to participate in Homecoming.

109 70 7 3 189 1.49


9. Check all that apply How did you hear about Homecoming 2013?

# Answer

Response % 1 Banner

107 55%

2 Billboard

72 37%

3 Dining Hall Ad

29 15%

4 Door Hanger

30 15%

5 E-mail

89 46%

6 Facebook

126 65%

7 Flyers/Posters in Residence Hall

69 36%

8 Friend/ Word-of Mouth

137 71%

9 Newspaper

31 16%

10 Organization Rep

84 43%

11 Promotional items/ t-shirt

80 41%

12 Resident Assistant

23 12%

13 Twitter

71 37%

14 Homecoming Website

70 36%

15 Yard Signs

48 25%

16 Market Wednesday

55 28%

17 SLC Theater Slide

19 10%

18 Radio ad or promotion

16 8%

19 Other

7 4%


10. Please rate the following statements:

# Question Strongly Agree Agree Disagree Strongly

Disagree Total

Responses Mean

1

The advertising and promotional items for FSU Homecoming and the various events on campus were adequate.

89 82 15 4 190 1.65

2

The advertisements and promotional items made me excited and ready for the 2013 FSU Homecoming events during the week.

87 84 17 4 192 1.68

3

I was well informed about the different events happening during the FSU Homecoming week.

83 71 31 7 192 1.80


11. Did you see any of the Homecoming, Warchant, or Pow Wow billboards?

# Answer

Response % 1 Yes

156 83%

2 No

33 17%

Total 189 100%


12. What was your favorite part or event of Homecoming 2013?

Text Response Warchant: the activity and liveliness of the event was insane!!! It could have been better organized. I was in line since 3 but it wasn't the actual line. I intended to be on the rail on the floor but folks who got there at 6 were let in before myself and many angered others.

FGL

Participating in lobby decorating and renegade recess was my favorite

Fl Georgia line

Powwow

The events were fun to publicize my organization.

Warchant because I love the Florida Georgia line

Sketchy Ferris wheel

Dancing

Ferris wheel

Food gam nick offerman

The carnival

Pow wow with Nick Offerman and Retta

Pow Wow

The festival with all the rides and cotton candy!

Celebrating my Seminole pride with my friends.

My favorite part of Homecoming 2013 was Pow Wow. I love how the entire student body comes together for a super fun night of Seminole Spirit. I think that it was well done and moved very well and the acts were really great. I love when the band comes down the aisles to play the fight song and war chant. It was very fun.

Spending time with friends and family

My favorite part of the Homecoming experience was the rallying and school spirit evident in the PowWow.

I really liked powwow Rhetta was really funny and the performances by the student groups were awesome.

Warchant was incredible!

limited exposure due to living out of town

The festival was the best part of homecoming, it's one of the more interactive events good for


hanging out with friends and just having fun. Of course, the other events were amazing too from what I saw and heard of them.

Seminole Festival

Nick Offerman and Retta were hilarious, Pow Wow is always the best part because that and Warchant feel like the only events not just catering to the panhellenic societies.

Pow Wow was very entertaining.

Pow Wow

The student involvement this year was much higher than in past years. I loved seeing all the students together

Parade

Warchant and Powwow. It was my first time attending PoWow and I wish I had gone previous years.

WARCHANT!

The diverse performances at PowWow!

Warchant

FL/GA line!!!!

Parade

My favorite event of Homecoming was the football game and also Retta.

The Florida Georgia Line concert. I loved that students could sit anywhere and the spirited atmosphere! I also really enjoyed seeing the alumni band, cheerleaders, etc. at the football game.

Pow-wow and the game

Alumni Awards Breakfast

Warchant! :)

The beautiful billboards

Pow Wow

Everything! Exec 2013 you all make me proud to be a Seminole!

pow wow

The football activities

Spear-It night was so much fun and really showcased all the talent within our community!

Pow Wow show excluding Nick Offerman


That I got two days off of work.

The amount of publicity offered to students allowed for the greatest attendance numbers HC Exec has ever had.

Parade, game, and FL/GA Line!

Pow Wow

Pow Wow!

Winning homecoming was amazing!

My favorite part of Homecoming 2013 was the first half of Pow Wow before the comedians came on.

Seminole festival

The football game!

The parade was very cool and I loved the first act of powwow with all of the dancers and performances!

To see all organizations and FSU students come together.

War Chant

Florida Georgia Line Concert

My favorite part of Homecoming 2013 was Warchant and PowWow seeing the whole school enjoy an event together and the feeling of school spirit was awesome!

Spending time together with friends and the first half of Pow Wow

Having a beer after I got through the lines at the Civic Center, true story.

Warchant with Florida Georgia Line

Torch pursuit

Being a part of Spirit Force! Warchant, Torch Pursuit, and Pow Wow!

The parade

The football game

The Florida Georgia Line Concert and the game!

The Florida Georgia line concert was amazing. As well as skit night.

Pow wow was amazing!

Pow Wow

Parade


The game

Jumbos tailgate and the free t shirts

Pow Wow with Nick Offerman

Warchant!

Pow Wow!

Warchant was awesome!

Pow Wow

Clock and seal

Pow wow

Pow wow before nick Offerman

Pow wow

Warchant! So much better this year

The Alumni band members at game- the game overall was great

FLORIDA GEORGIA LINE! And all of the amazing student performances at Powwow!

the performances at pow wow

Pow Wow

Winning the football game

warchant

SCHOOL SPIRIT. FOOTBALL

FL/GA line concert! It was great!

The excitement!

Warchant, and PowWow and the True Seminole Tailgate

Pow Wow spirit portion!

Parade

Powwow!

Hearing about Battleship.

I really enjoyed being a part of the Homecoming parade, that was my favorite out of all of the events. I enjoyed getting groups of different people together to help build our float, and getting younger students involved by asking them to be in the parade for our organization was a great opportunity to get everyone excited. Riding on the float in the Homecoming parade was very


rewarding especially since I was in charge of all of the events for my organization for Homecoming.

I love all of the excitement at Pow Wow including the band, golden girls, cheer leaders, FSU circus and more! All of this demonstrates how much FSU has to offer its students!


13. Please share any ideas for improvements for Homecoming 2014.

Text Response Please see previous box.

Better organization for pow wow

More promotion in the dorms

Make the events more open.

Torch pursuit was very far spread out across campus

Better band

none

Get a better performer for the war chant concert

More wax hand stations at the carnival, more stations in general because the lines were so long.

Advertise better to off-campus students

Pick a Pow Wow comedian that will appeal to everyone and not have offensive material.

I think that next year points should be awarded in Torch Pursuit and Renegade Recess and Seminole Showdown. I think that organizations worked hard in each of those categories and they should be rewarded. Also, the packets for homecoming reps were great but I think the rules were so specific but unclear at times. For example, I was the Skit Chair for my organization and I did not like how we had to leave a six-hour window open for skit rehearsal on a Sunday. That was so broad. But then we had to have a final cast list that I explicitly asked about whether or not it had to be officially a final cast list. The skit people said it had to be final. Yet, ultimately, it do not matter because they weren't checking ID's for each group. If the final cast list doesn't matter, then it shouldn't matter. If you need to know how many people max we will have in our performance then that is fine. These rules restricted people from being in skit and when certain circumstances arose, we didn't know we could replace people. Also, for float checks, it should be made clear that we can send in pictures for float checks. Like I said earlier, the packets were helpful and very specific but certain parts were vague and unclear.

MORE free food

I would request that the Homecoming executive board screen candidates before being signed, in order to assure that the message supported by PowWow headliners is appropriate and in-line with the values of the institution. Additionally, I would request that RSOs limit their individual activities during Homecoming week, in order to allow for a more unifying and all-encompassing student body experience.

Do not have Nick Offerman. No.

Make sure you approve of what the Powwow guests are saying... I was offended by Offerman. I would have liked more information about what the various events were. For example I never


recieved information about why people had to be dressed up to attend Spear-it night

email sign up for updates throughout the year for people that aren't associated with a club/ organization; facebook page with continual updates

It'd be better if they had more advertisement or presence on campus. I missed a couple events early in homecoming because I didn't know about them very much ahead of time.

Make sure the comedian performs a new routine

I did not know who the Chief and Princess candidates were. There should be a brief video or presentation done before hand that is accessible to the student body to show who these individuals are personally and not based upon what organizations they belong to.

Shirts to be distributed earlier

I can not think of any improvement.

n/a thought it was awesome. Wish I could have gone to Warchant because I love that it was a country artist.

Larger and more active festival

Better organization with lines

Maybe a band for the concert that appeals to more people, but I love country so I'm not complaining.

More posters about the events, maybe reminder slips or something

Promote more volunteer opportunities

make the comedian stick to the time limit ;)

Do not get Nick Offerman again.

Include Unity Step put on by the NPHC in the schedule of events.

Encourage more students that are not involved in Greek Life to get involved with Spear-it Night and Skit Night.

Just keep being you guys! You are amazing student leaders and you'll change this campus!

For Pow Wow, don't bring in any polarizing/controversial figures or speeches etc.

Spear-it night could be held in a bigger venue to accommodate more people

Better guests at Pow Wow

Don't repeat acts. Get better bands. Advertise more for the smaller events. Stop focusing so much on sororities and fraternities because it only alienates the rest of the school who begin to feel that Homecoming isn't for them.

More marketing budget. Even more tickets sold for Pow Wow and Warchant in order to make


back some money for Headliners and SGA

N/A

Its too greek.

I think it was extremely impressive this year! I honestly don't have a lot of improvements, simply because I didn't get to attend a lot of the events that I wasn't directly involved with.

Look into the possibility of having someone other than a comedian come for Pow Wow.

Have more of a fuller description for each event, not just the featured ones, on all advertisements so that if I'm an off campus student I know what is going on before not after the fact

Have better advertising about smaller events other than spear it night, powwow and war chant

Improve Homecoming Executive Board communication with student groups.

A better comedian, I didnt really enjoy Nick Offerman. besides that everything else was really fun! Keep the Carnival!

A less longer stand-up in Pow Wow and a different theme for homecoming.

Bring back more country artists!!!

Get a stand up comedian and one who doesn't bash religious groups. Also winners of any homecoming events who get special seats at powwow should get a tangible paper allowing them easy access into the show instead of having to wait in line considering they won.

Don't let Pow Wow last so long. Let the Golden Girls and Cheerleaders perform, and then do court and the comedians. The videos and all the other performers took so long and it was 9:30 by the time the comedians took the stage. Maybe only do one comedian if they're going to talk for 2 hours. And allow students to enter through all doors of the civic center. The lines were ridiculous. I did love Pow Wow though!

More organization for ticketing process for the florida georgia line concert. Alot of us were concerned if we were going to get in or not since they were only allowing a certain amount of students in. (Possibly do it how they do football games, have to go online if you want one, that way you know you are garunteed entrance) Also multiple entrances for the concert instead of what seemed like one single line and entrance, the line was a mile and a half long.

None.

I would like to see students more involved in organizing and choosing the activities for homecoming such as the concert.

No "saving seats" for more than 3 people. There were people who had areas of 10 seats blocked off because friends were still in line for pow wow, and even for spear-it-night. Many people left after 11 when nick offerman went on until midnight. Maybe cut down that time.

n/a

It was great overall!


A large list of the activities perhaps outside of dining halls because I was not really sure about where or when the activities were except for pow wow and the game.

Shorter Pow Wow, more advertising

Maybe a new event?

Better comedian

No country music, some kind of door hanger for people who live off campus. I would have liked a way to hear about all of the events, there's many I didn't know were happening

Different comedian

Nothing in particular, maybe just a new event.

Keep the headlining PowWow performer to an hour performance. Maybe have a special event or priority for certain things for seniors.

Advertise for more of the little events earlier, not just the big events like Warchant and Pow Wow. I didn't know about them

variety of events, more excitement, more publicity

Chelsea Handler as the special guest!

more advertising of events and details of how long the last and etc.

It was perfect

better comedian. Rhetta was amazing but only got 20 min. It felt like Mr. Offerman was preaching to us and he was just not funny.

More social media. Didn't really know the times or locations of anything until right before events. Better descriptions of what events actually are. Don't know what Seminole Recess is

HC is for the students. I hope the inputs to this survey for the students is really taken seriously. HC is something students want to enjoy. Spice it up a bit. Get creative and add different events to the calendar. Think BIG.

More diverse headling artist. Nick Offerman was AWFUL! This does not look good for FSU. He started way too late for a program as long as he had planned. I would reconsider doing comedy all together.

N/A

The line was crazy unorganized for powow

Mention Sports Clubs

I think it would be helpful for the student representatives to recieve the Homecoming packet earlier in the semester. My organization did not have a lot of time to prepare for the Hymn to the Garnet and Gold competitions, and I was waiting to see the regulations before making any purchases for my events. I think it would also be nice for the student representatives to recieve Homecoming shirts during one of the representative meetings. I was required to be with my float


for a float check when the shirts were given out for free on campus so I did not even get the right size because someone else got one for me. I also think that the separate events should provide more details into what they are expecting, there was a lot of miscommunication for Skit Night about needed audio or video files which was difficult for my participants. Overall I really enjoyed this year's homecoming.

Do not hold the banner competition in a random room in the union. Most people do not care to go out of their way to see everyone else's banners when they probably only care about see their own banner, which students probably see via social media or possibly at their Greek organization's house. Hang the banners somewhere where all students can see them. This way you will get more exposure for Homecoming on campus.

Look to other schools to see how we can actually incorporate more activities and school spirit. We're too bland and use the same routine every year.

Advertisements for homecoming events emailed to students, more advertising outside of dorms/the union, facebook events

Don't bring back Nick Offerman. More free food. More opportunities to get free tshirts

-Better homecoming themes -More diversity

i don't have any

To better inform the students of various events.

better organization of festivities among the student faculty

I'm not sure to be honest. I am sure it's a fun event. It just isn't "my thing"

Have the comedian speak for a shorter period of time; only 1/6 of the audience was left by the time Nick Offerman was finished with his segment. Also, feature more dance groups in Pow-Wow! :)

Get a well known comedian for Pow Wow

improve skit-night, all the skits were extremely boring and not entertaining.

N/A

Spear it night needs a bigger location. Not everyone could get in

More interactiveness between Greek life and other societies

Have a time limit on the acts at Pow Wow

Emailing a schedule of all events rather than just emailing the website where the schedule can be found.

I believe individual events during homecoming week should be advertised more. I also think powow should be an hour shorter. Personally I'm not a fan of the intense Greek competition created by homecoming week. I think homecoming should be a time of uniting the different aspects of FSU's campus rather than pinning them against eachother. The competition is cool, but I think it's too intense.


There should be more concerts

I would maybe add more diverse events for students to participate in that don't involve being apart of a group. Also I would really rethink the line formation for pow wow. The whole set up was confusing and once people did figure out the system they just skipped to the beginning.

Nick Offerman was funny for about 30 mins then it felt like I was in a class lecture and should have been taking notes. It would have been better if it was just Retta for the whole time. Otherwise pow wow was a successful event.

I feel as though homecoming week can be over scheduled. Perhaps, FSU classes could be shortened all homecoming week so more students could participate. I also enjoyed the location change of Warchant to the Civic Center and believe it was more successful there.

I think it would be cool if students could vote for homecoming acts, that would make it exciting.

Make the comedian at POw Wow shorter. and not as inappropriate.

14. Where do you reside?

# Answer

Response % 1 On-Campus

72 39%

2 Off-Campus

113 61%

Total 185 100%


15. Are you a member of a Greek organization?

# Answer

Response % 1 Yes, IFC

11 6%

2 Yes, MGC

1 1%

3 Yes, NPHC

2 1%

4 Yes, Panhellenic

47 25%

5 No, I am not in a Greek organization.

125 67%

Total 186 100%

16. Gender

# Answer

Response % 1 Male

33 18%

2 Female

152 82%

3 Other

1 1%

Total 186 100%


17. Classification

# Answer

Response % 1 Freshman

44 24%

2 Sophomore

23 12%

3 Junior

51 28%

4 Senior

53 29%

5 Graduate

5 3%

6 Transfer

4 2%

7 Other

5 3%

Total 185 100%

18. Ethnicity:

# Answer

Response %

1 African American/Black

22 12%

2 American Indian/Native Alaskan

0 0%

3 Asian/Pacific Islander

8 4%

4 Caucasian/White

118 64%

5 Hispanic/Latino

24 13%

6 Mixed

9 5%

7 Other

2 1%

Total 183 100%


22. Did you participate in Homecoming as a member of one of the following student groups?

# Answer

Response % 1 Class Council

2 3%

2 Greek Organization

30 45%

3 IRHC/Residence Hall

4 6%

4 Recognized Student Organization

26 39%

5 Other

4 6%

6

I did not participate in Homecoming with a student group.

1 1%

Total 67 100%

Other SAA

Dance marathon

Marching Chiefs

Agency


23. Please rate your level of satisfaction with the events organized for Homecoming Week 2013.

# Question Very

Satisfied

Satisfied

Dissatisfied

Very Dissatisfie

d

I did not

attend this event

.

Total Response

s

Mean

1 Co-Rec Battleship 24 18 1 2 153 198 4.22

2 Homecoming Volleyball Tournament

21 20 0 0 155 196 4.27

3 Banner Competition 38 57 9 0 93 197 3.27

4 Residence Hall Lobby Decorating

19 34 1 2 139 195 4.07

5 Skit Night 58 43 2 1 92 196 3.13

6

Warchant concert featuring Florida Georgia Line with Cole Swindell and Chris Lane Band

89 19 3 3 82 196 2.85

7 Spear-It Night 59 31 7 4 95 196 3.23

8 Faculty/Staff Reception 24 8 2 0 163 197 4.37

9 Renegade Recess 40 25 4 1 124 194 3.74

10

Seminole Festival 48 35 3 2 108 196 3.44

11

Seminole Showdown 34 26 4 2 129 195 3.85


12

Torch Pursuit 30 19 5 2 135 191 4.01

13

Homecoming Parade 78 53 6 2 55 194 2.50

14

Clock and Seal Banquet

26 13 3 3 149 194 4.22

15

Pow Wow featuring Nick Offerman with Retta

59 58 19 22 37 195 2.59

16

Alumni Awards Breakfast

18 8 1 0 168 195 4.50

17

All College Alumni Tailgate

21 11 1 1 160 194 4.38

18

Jimbo's TRUE Seminole Tailgate

39 24 4 4 120 191 3.74

19

FSU vs. Syracuse Football game

128 29 1 3 34 195 1.90


24. Do you have any comments regarding any of the events above? Please share.

Text Response I enjoyed Spear-it NIght but it did not start on time and that is a huge turn off for me. Pow Wow was great until Nick Offerman came out. There was a mass exodus of people from the event. I personally thought he was not funny. Retta was hilarious and should have stayed out longer. She was fabulous. Pow Wow was absolutely wonderful in every way until Nick Offerman was mid-way through his act.

I would clarify that my PowWow experience was excellent, with the exception of Offerman's potion of the performance, which I would rate 'very dissatisfied'.

Nick Offerman was too crude

Nick offerman was horrible

It was pretty appalling to me that Nick Offerman performed the exact same show he did a year ago. Seminole Showdown was cheesy and pretty boring.

The festival was very small this year and ran out of some food items only an hour into the event. Also, the online pre-registration really was meaningless upon arrival. I still had to sign another waiver.

Nick offer man was horrible

Nick Offerman was a bit boring to me or I don't care for dry humor but Retta was freaking hilarious!!!

Nick Offerman should not have been at Pow Wow, he wasn't a good stand up comedian and was offended with his discussion of the bible

Nick Offerman was the biggest let down. As a senior I couldnt have been more disappointed with this choice.

I did not like the national anthem being played on a electric guitar. And nick Offerman was offensive.

I haven't heard of half of these events and the rest weren't adequately described on the posters

Spear-it was too hard for everyone to see, with a very limited space. The speakers were on the corners of the stage blocking most of the performers to viewers seated on the side. I think more people would attend if it was held at a better location.

Both Seminole Showdown and Pow Wow were too long.

The lines are absolutely ridiculous and the Homecoming committee was not helpful at directing people, no one knew what was going on at every event my friends and I attended at the Civic Center. This problem can be fixed by saying doors open at 7 pm and actually opening at 6 pm, to avoid the confusion and get people situated. It was very frustrating and we almost left multiple times.


Nick Offerman was not a comedian. He said it himself. He was not very entertaining. Also, Powwow seemed like it dragged on forever because it started so late

Pow Wow lasted way too long. It does every year.

I was expecting better acts from spear-it night considering there's an audition process and everything. The girl who sang a theatrical song about dying was a little much. I also expected a better show out of nick offerman at pow wow.

Pow Wow was very entertaining, but too long.

I don't like country music, I would really have liked a different genre for that. FAU (I think) got Benny Benassi to play for them. I really wanted to go see Nick Offerman and Retta because I love them but I didn't get a chance

Nick Offerman was not funny and too offensive. Poor choice.

Nick Offerman was performing for way too long. The headlining performers should be kept to an hour, maximum.

It was raining & hard to see at the parade

Nick Offerman wasn't a stand up comedian and was slightly disrespecttful to a large number of students beliefs.

didn't know when these events were happening and if they were all for students

You should separate the spirit part of Pow Wow from the performers. The college unity and spirit part was great. The headliners were not good and should not have been brought to FSU.

Nicks performance was too long.

better organized with paperwork

Pow Wow the comedians were not funny and the organization of the line outside was a mess.

Nick Offerman at Pow Wow went on for WAY too long.

Nick Offerman was absolutely terrible. Can we try to get someone that is not ridiculously sacrilegious?

Spear-night wasnt that great! A lot of the acts werent very good at all and I dont understand why some of them were chosen. Nick offerman was a bad choice

I have been inspired to return to take advantage of more of these wonderful events!

no not at this time

warchant could have been better supervised. individuals behind myself snuck in liquor and were smoking cigarrettes. Civic center employee did nothing about it and sat with them. Eventually a police officer removed them. Cigarrette smoke was extreemly harmful to my asthma. very dissapointed.

The Homecoming Parade was very dull, nothing exciting.


Spear-It Night needed to be in a larger venue to accommodate all the people that wanted to attend. I was very disappointed. Nick Offerman was also very disappointing.

Country music is only targeting a small audience, and the comedian only attracted people who watch parks and rec

POWWOW was awesome except for the comedian. I left before his show ended.

Nick Offerman was awful and ruined Pow Wow for me and my friends.

They were all so so great!

25. Did you attend the FSU vs. Syracuse Football game?

# Answer

Response % 1 Yes

157 79%

2 No

41 21%

Total 198 100%

26. Did you vote during the Chief and Princess Elections?

# Answer

Response % 1 Yes

117 59%

2 No

81 41%

Total 198 100%


Appendix F: Student Group Representative Focus Group Feedback Form

The week prior to Homecoming, the Student Group Representatives had a meeting to discuss and reflect on their experience working on Homecoming 2013. Below is the feedback form from that meeting.

Student Group Representative Feedback Session

What is one thing you wish knew before becoming a Homecoming student group representative? ____________________________________________________________________________________________________________________________________

What are some ways to improve the pairing process in the future? ______________________________________________________________________________________________________________________________________________________________________________________________________

How can these meetings be most beneficial to you? ______________________________________________________________________________________________________________________________________________________________________________________________________


Appendix G: Student Group Representative Focus Group Meeting Notes

The week prior to Homecoming, the Student Group Representatives had a meeting to discuss and reflect on their experience working on Homecoming 2013. Below are the notes from that meeting. What is one thing you wish you knew before becoming a Homecoming student group representative?

• Rep meetings, time commitment and deadlines • A rough estimate of time requirement and dates • What is it for • What all of the responsibilities are going to be • A clear understanding of the different events • It is a lot of work • Nothing new, I was a rep last year • The amount of stress/responsibility the position requires • I wish I got more emails from the university • How time constrained the events were • I was one last year so this time around it was easier for me. The first time around I wish I

knew how time consuming it would be • How stressful it is to be one • That I was one, how much effort you need to put into it • How many deadlines there were earlier • One thing I wish I knew before becoming a rep is how exactly everything worked • A meeting specifically with residence hall reps on the role of the residence hall in

Homecoming. Sarah did a good job scheduling unofficial meetings • The time commitment • Better float check times • The amount of work it requires • Nothing I wish I knew, just wanted to have the full packet before hand • I wish I knew just how many events and little things went into homecoming • The time commitment, although I did anticipate a lot of it • The amount of work/stress it is • I had no idea about any of the responsibilities whatsoever • Everything was clear to me • All of the deadlines came too fast. It would also be nice if we don’t pair to be able to have

two reps from the same RSO • How much work it is to organize among my group • I wish I knew how stressful being the student rep would be


• That pomping sucks • A timeline and participation packet • How stressful Homecoming is and how many deadlines there are to meet • More info on deadlines and applications • The time commitment • A better layout of the point system • Better idea of deadlines. If there was some way to send reminders of deadlines even adding

all reps to a Facebook group

What are some ways to improve the pairing process in the future?

• Pair us instead of courting • Make sure to stress communication between reps • Have each fraternity/sorority list requested pairing and use the matches and known

compatibility • I think the pairing process works great as it is, it’s more fun to participate (and more people

participate) when they get to pick their own pairings • Nothing • No proposals, as of now it is more of a popularity contest within the Greek community • It’s fine, possibly making pairing off limits for only two years, not three • More consistent deadlines • No pairs • I thought the mingle was helpful • Complete pairing information spring semester • Survey the people about their preference • I think the pairing system works great • The pairing process went well, so no complaints here • I like how it is set up • They are fine • Pick randomly so that there are no reason for pairings to be unfair • I liked the way pairing happened • I think the process is fine because people get who they want to be with • Maybe different meeting times and more updates especially on social media. I think the

pairing process is fair • I feel it is fair • We were not paired • None, I didn’t pair my organization • Some ways to improve it would be to make the meet and great a bigger event. They should

be random to make them more fair


• Pick from a hat • More structure and pre-registration in spring • Have the third pairing added earlier in the process • Set time and rules to establish pairing • Make things smoother, possibly making it easier for some organizations to meet • Random • We all have so much going on as FSU students that deadlines help, but reminders would be

great

How can these meetings be most beneficial to you?

• Go over everything in full • Meetings are pretty good already • If they provided food to the other representatives • Hand out agenda, with important dates • Maybe weekly emails and contact with reps and a monthly in person meeting • Make them more informational • They are fine as they are • Put information on just one website to organize things • Giving out paper summaries of each meeting • Meeting minutes given out or emailed • Continue to provide specific details and deadlines • Go over everything for the week in detail to avoid questions or miscommunication • They are beneficial, I get the information I need • Reminders of the meetings/what needs to be brought to the meetings • Replace the weekly meetings with emails with all the info and a monthly meeting • These meetings can be most beneficial to me if they run on time and everything goes

smoothly • Larger room • Going over things that are not in the participation packet • Do fewer meetings that are longer instead of one every week • Continue to keep them detailed and have deadlines • All the info is awesome, maybe a bigger room • Let us know all the little things we need to know for the events • I think they are very beneficial now • They blow through slides and just tell us to look at packet, which makes these meetings

somewhat pointless • I feel like they were a waste of time because we did was go over deadlines


• Keep me updated on what needs to be done • More details on each event, explaining what is asked for applications or certain checks • Clarifications of processes, deadlines, etc. • I love how they are straight to the point • I’m reminded of dates • More detailed, 1st meeting go over entire participation packet • They should tell us extra information rather than just read out of the packet • More one on one questions and answers • Making them faster and more efficient • More elaborate, feel that they’re too short • Giving examples of where to buy float supplies or even showing examples of previous year

skits/floats


Appendix H: Homecoming Executive Council Focus Group Meeting Notes

The week following Homecoming, the Executive Council had a final meeting to discuss and reflect on their experience working on Homecoming 2013. Below are the notes from that meeting.

I. Improvements in Planning Process a. What is one thing you wish knew before the Homecoming planning process?

• Knowing someone else calls shots on certain things • Know everyone’s preferred communication style • A timeline in transition binders • Guidelines on delegation between director and assistant director • Have back-up • Bridging relationships between Homecoming and Pow Wow

II. NACA Student Leader Competency Key Questions a. Leadership Development- How did you expand your knowledge and understanding

of leadership in your role on Homecoming Executive Council? • Be assertive and make quick positions; not be afraid to pull the trigger • Combine leadership styles and learn to work best together • 16 minions, being in charge of them; being a committee member and then a

leader • Communication; take info to student groups all info was clear and precise to

student groups • Listen to all advice but not influence a decision • More confident in his decision making • Work under stress, when the event changes • Improved the management, planning in advance • Learn to not freak out because it affects the team. Worked well with her

partner to calm her down b. Collaboration- How did you collaborate and cooperate with other groups and what

did you gain from those experiences on Homecoming Executive Council? • Skit night/Student group talk with them clearly so they could understand

how to follow up to make sure there was no confusion; constantly available • Lines of communication are clear and maintain a sense of professionalism so

you don’t get walked over • Friends trying to take advantage; saying no • Being thorough when talking to vendors • Spirit Force freshman; only not super engaged in HC before so they had to

learn about it, let them plan, not plan for them


• Outside agencies/sponsorships professional. Tactful; consistency patience integrity apologize for harm to back peddle I screwed up…but we need to fix it!

• Delegate with other people that aren’t part of a group i.e. patrons; crowd control; having people removed; be polite even when you don’t want to be even when they are drunk and annoying

• Life happens; it’s ok to mess up, it’s about being able to come back c. Interdependence- How do you recognize the values and contributions of others?

• SQ was very helpful, helped understand herself first the other and how her strengths play with others; working with different skills

• When things get crazy know who could handle it and excel • Values that I represent a team, not just my one event but all events need to

be defended • Retreat in spring was helpful to develop the bonds before to work together.

Watching Pow Wow Committee grow and develop their skills, it was fun because they were friends working together

• I believed a leader could handle stuff by themselves, giving up work shows weakness but that working with others is critical

• Being grateful for everyone and their help • All of exec showed up to all events, follow up between team mate helped

work on a common goal and make sure it was done; picking up your slack before you noticed you missed it

• Value of practical support- you need H20 food; what do you need me to do to help bust her butt to make you shine

• Stand up for what she saw her team mate do; not letting others bash warchant

• Build each other up not bring each other down; always “living the dream” • No baggage moving forward

d. Intellectual Growth-What connections can you identify between your position on Homecoming Executive Council and your curricular studies.

• Engineers are known to be antisocial so tabling there helped get them excited • Range of emotion (skit night) speech pathologists, being able to relate

emotions • Even planning class; the festival was a direct application • Fashion major-Had a fashion show and was able to look critically at it and

saw that it was a hot mess • Applied student group and sponsorship, got sponsorship; Urban and regional

planning helped with contracts professional presentation


• Sociology- Loves kids Renegade Recess (applied teach for America and didn’t get it) kid came up to thank her and wants to come to FSU

• Psych Major with leadership certificate-“major in leadership” how difficult it is to be a leader, need to take care of self and embrace the organic development of the group

• Hospitality Management-Selling the experience; selling homecoming to reps, merchants; Student spirit force, needed to always “be on” and help run the experience

• Want everyone to have the experience- want to direct and oversee a large productive staff for what is going on big picture but not worry of trust that you will make the right decision

• Finance and Economics-Homecoming Chief and Princess;working with people who have already made a decision not to get let them have their moment, learn to pick your battles

• Male dominant major-helped her be assertive and have her voice heard • Decide and be confident in her decision • Compliment of skills of the team, share feedback without stepping on toes

III. Best Part/ Improvements for Events & Areas (See list below- 2 minutes each) a. What was the best part of the event/ area?

• Odds and Evens Competition –Campus Rec made it easy • Skit Night-Ruby Diamond was the best • Banner Competition-Super easy to work with Civic Center • Warchant Concert-Everything fell into place because of good

planning • Spear-It Night-Showcase the best talent, not point driven • Faculty and Staff Reception-The location and time • Renegade Recess-The kids having fun • Seminole Festival-Seeing people have fun and enough food; not

packed but a good manageable crowd; evening people came and stayed

• Seminole Showdown-Marketing • Torch Pursuit-Attendance was record breaking; football players

attending • Homecoming Parade-Day of lots of volunteers • Pow Wow-Selling out! People felt the “Seminole Spirit • Jimbo’s True Seminole Tailgate-Everyone had fun; more than

expected; Vendors showed up; Best tailgate ever • Student Groups- Communication in eyes of representative • Marketing- Working with Exec


• Public Relations- Social media presence and live tweeting during events

• Sponsorship- Previous sponsors’ support and continuing relationship • Spirit Force- Distribution of classification, including upperclassman

perspective • Directors- Different areas of campus coming together; helped

motivate each other; exec exceeding expectations; created good dynamic and really supportive

b. What was an area of improvement for next year in the event itself/ area or the planning of it?

• Odds and Evens Competition- Check mark • Skit Night-Know how equipment works; do a run through with exec • Banner Competition-More banners • Warchant Concert-Second Harvest • Spear-It Night-Work with outside vendors; encourage students to be

more “spirited” Students show up unprepared for points • Faculty and Staff Reception-invitations need to go out in a timely

manner • Renegade Recess-Pairs need to be reworked; better organize scoring

cards • Seminole Festival-Volunteer management-not enough volunteers

because of multiple events that day; maybe not have three events in one day

• Seminole Showdown-Game show company was horrible, didn’t use his guest; horrible host

• Torch Pursuit-Too many events in one day; changed time; groups expecting points

• Homecoming Parade-Making float checks; commitment of float makers; better organize volunteers; Homecoming sign ; missing shirts to hand out (marketing needs promo) Court elections ; Voting site, posters were late; change rules of campaigning and create contract

• Pow Wow-Comedians ran over, not time limit in contract; crowd control; make sure reserved seats are reserved, people bought tickets and then didn’t have seats

• Jimbo’s True Seminole Tailgate-More food • Student Groups- Using all emails necessary; better way to verify

issues; consistent due dates and times; pairings process; hard copy of packet

• Marketing- Stick to marketing plan


• Public Relations- Issues with radio station; who was posting and use of social media calendar; using Hoot Suite account; getting exec on board and use same statuses

• Sponsorship- Contracts are right; continue to start early; be consistent and negotiate

• Spirit Force- not all involved; number of meetings; picking individuals carefully and publicizing it well; learn leaders; bonding activities

• Directors- Homecoming and Pow Wow Committee communication IV. Brief Description of Experience

a. Write down on poster paper one word to describe your experience (Please do not repeat one that has already been used)

• Unforgettable • Fun • Legendary • Rewarding • Memorable • Unexpected • Home • Celebratory • Spirited • Friends • Incredible • Integrity • Inspirational • Remarkable • Fatigued • Transformational • Life-Changing • Unbelievable • Inclusive • Non-shambles • Fulfilling • Enjoyable


Appendix I: Pow Wow Committee Focus Group Meeting Notes

The week following Homecoming the Pow Wow Committee had a final meeting to discuss and reflect on their experience working on Homecoming 2013. Below are the notes from that meeting.

I. Improvements in Planning Process

a. What is one thing you wish knew before the Pow Wow planning process? I. Plan kids first at the event more in advance more marketing II. More stringent and communication with the performers so they

meet deadlines III. Detail oriented would have appreciated more structure and deadlines,

better timeline IV. Application process to marketing to production and was not his

strong point be told so you can be familiar with the position. More training specific to position learning on the spot was fun though

V. Chat up the person who has your position next year VI. More structure to the meeting; they started getting distracted; they

draw longer than they should have; could have gotten more stuff done through email

II. NACA Student Leader Competency Key Questions a. Event Management- What does it require to develop and implement a program from

beginning to end? Delegation; Communication on what needs to happen and good supervision and follow up; Trust, especially day of to get it done; Be three steps ahead so many details that could get done; No one wants to be the jackass; Be prompt with responses to emails; Personal discipline, there’s a time to have fun but needs to be reeled in to get things done; good group dynamic/friendship fun; enjoy the experience

b. Leadership- How have your leadership interests and styles changed over your time on the Pow Wow Committee? More relaxed style because she had more support than last year; More upfront, can’t put stuff off to the last minute; talk about it and people will be more than happy to help; More adaptable and can change depending on others personality and style; identify other styles and match; More humble, had more hands on approach that led to trusting other to do their job; Communicates better and more frequent; was more bossy and had more of an attitude but now can be firm but polite

c. Interdependence- How do you recognize the values, strengths, and contributions of others? Signs on chairs everyone just jumped in to help; best group experience it was easy to delegate trust; group collaborated all semester; Different personalities but still very cohesive; Lead by example; everyone gave their talents; Marketing, everyone just


accepted the job needed to get done; We not I all semester; taking ownership of the group experience

d. Intellectual Growth- What connections can you identify between your position on Pow Wow and your curricular studies? A lot of structure; All about structure; Accounting, helps set her apart better person and leader, more personable not boring antisocial and she is not like that. Not enough to do just what is asked, need to go above and beyond not mediocre; time management; how to prioritize; It’s on your mind every day you know you can do dealing with real people “life outside the classroom” is what teaches her to be a better person; Hospitality, organizational skills and how to communicate

III. Best Part/ Improvements for Areas a. What was the best part of your area?

• Programming-Good group; auditions were fun; The retreat had a leader meeting to set expectations and see the picture

• Public Relations & Marketing-Great team, worked well together and built off each other’s ideas; deadlines were all met; had pre-meeting to double check everything

• Service- Liked helping the other committee members; the outreach, helping others

• Hospitality-Setting up dressing rooms; day of very exciting; the prep work got her excited; making the gift baskets getting done; seeing it all come together

• Production-Seeing the kids stand up and applaud • Operations-So fluid, people knew what to do • Director/ Assistant Director-All of it

b. What was a way to improve your area itself or the planning of it for next year? • Programming-More communication with performance groups; not get

complacent; Try to see difference faces; Start early to look for new faces • Public Relations & Marketing-Market Wednesday tanks flew; Line ready to get

tanks; better disperse the tanks sporadically instead of all at once; Facebook likes follow up with photos to get ahead; Start to get more likes by next year

• Service-Choose/know better who we want to help; First year that went past second harvest; tried to develop more but still have room to grow and develop

• Hospitality-Seating got out of control; didn’t have a plan; Became Spirit Force’s responsibility at the last minute; Understanding that last minute requests will be made; give them a heads up; Clock and Seal had more attendees than seating passes available; Clock and Seal didn’t confirm attendance or sit in their section; Spirit Force was too big; Need to model the way; Make a plan for seats and tickets; Civic Center Staff need better communication and we need to work better with them; Assign people to section with headsets; Ticketed event?


• Production-More involved in the production process but TBA? Because there are hired staff; Be there to see the editing process

• Operations-Didn’t know what the Marching Chiefs were going to do; Practice day of show; be at practice; know what the needs of each performer and go to their rehearsal

• Director/ Assistant Director-it’s done =( Worked so long; Learned how to work better with others; deeper look at leadership style and understanding it; More reflection; Knowing self and how to take care; Organize mutual trust; Knew each other’s place; Never complaining always learning

IV. Brief Description of Experience a. Write down on poster paper one word to describe your experience (Please do not

repeat one that has already been used) • Rewarding • Exhilarating • Satisfying • Eye-Opening • Memorable • Fun • Fantastic • Friendship • Gratifying • Revealing • Humbling • Phenomenal • Home • Fulfilling • Incredible


Appendix J: Homecoming Executive Council Organizational Chart

Overall Director of Homecoming

Director and Assistant Director of Warchant

Director of Seminole Festival

Director of Involvement

Assistant Director of Homecoming

Director and Assistant Director of Pow Wow

Pow Wow Committee

Director and Assistant Director of Skit Night

Spirit Force

Director of Public Relations

Director of Marketing

Director of Spear-It Night

Director of Sponsorship

Director and Assistant Director of Service

Director of Traditions

Director of University Outreach

Director and Assistant Director of Parade/Chief & Princess


Appendix K: Pow Wow Committee Organizational Chart

Director of Pow Wow

Programming

Operations

Production

Assistant Director of Pow Wow

PR/Marketing

Hospitality

Service


Appendix L: Homecoming Advisor Reflection

2013 marked my second year of working with the Homecoming Executive Council. I enjoyed being able to see the planning process from beginning to end over the entire calendar year, as opposed to my first year when I joined the Student Activities Center in August. This experience allowed me to get a better understanding of the extensive, thoughtful planning that goes into each Homecoming event.

Overall, I thought that the Executive Council did a great job of meeting their goals of improvement from 2012. With the leadership of several returning members, the student leaders focused on improving both qualitative and quantitative aspects of their events in a budget conscious manner.

Most importantly, I would like to reflect on the change of venue for several of the Homecoming events that I advised:

• Warchant – Moved from Doak Campbell Stadium to Donald L. Tucker Civic Center Moving Warchant to an indoor venue allowed a great reduction in cost and effort needed to produce this event. The Civic Center is a familiar venue for concerts, so all of the staffing and hospitality needs for the event were easily met. This made it an easy event to execute, but took away some opportunities for the Director and Assistant Director of Warchant to gain experience in these areas of concert production.

• Faculty/Staff Reception – Moved from the President’s Skybox to Union Ballrooms Moving the location and time of this event helped it fit better in the overall Homecoming schedule. Although attendance was down this year, there are numerous ways to increase that for years to come.

• Skit Night – Moved from The Moon (off campus) to Ruby Diamond Concert Hall When I first arrived at FSU, I was told that Skit Night had long ago outgrown The Moon. We were very excited to have the opportunity to host Skit Night at Ruby Diamond Concert Hall, making it more accessible to our students by hosting it in a larger, on-campus venue. This venue was much more well-equipped for such an event, and had more dedicated staff than The Moon provided us. The benefit of having Alexis return for a second year as one of the directors helped make the transition seamless. I recommend having a returning member of exec serve as the Skit Night Director. Every effort should be made to find a mutually available date with RDCH staff for Skit Night in the years to come.

The other big programming change this year was the change from rap to country music at Warchant. Although not popular with some students, the overall success of the event showed that other varieties of music can be enjoyed on FSU’s campus. Our student leaders offered a great piece of advice to students who were upset with this change: “Look at the four years in your FSU experience. Hopefully there can be a different genre of music each year, and of those four years, at least one or two will have an artist that appeals to you.” Warchant may not appeal to all 40,000+ students each year, but I think we can do much better in reaching the entire student body if we change the genre of music each year to appeal to a different segment of the population.


Appendix M: Pow Wow Advisor Reflection

I have thoroughly enjoyed advising the 2013 Pow Wow Committee. This group of students was exceptional in building their team and establishing relationships, which led to a cohesive and productive environment throughout the planning process. Overall, I felt the committee’s ability to work together allowed for effective communication and created positive results. They demonstrated a true commitment to the event, Homecoming and Florida State University.

Considering the rapid growth of the Pow Wow committee in recent years, these students have made significant strides to establishing a strong, fully operating committee. This year, the committee attended their first overnight retreat at the FSU Reservation. The students on the committee really took advantage of this time to build their team, set goals and have detailed discussions about the planning process.

The committee was especially successful in improving their marketing strategies. They increased social media awareness by promoting the Facebook page (including paid promotion) and the Twitter account. Since the committee was under the impression that Pow Wow was more unfamiliar to underclassmen, they attempted to promote to this population by handing out flyers and having multiple appearances at Market Wednesday. Due to their extensive efforts, the attendance of this year’s Pow Wow was over 8,000—almost filling every available seat in the Civic Center.

In addition to marketing strategies, the committee was very influential in increasing awareness of student group involvement, including having multiple groups audition for a slot to perform. 2013 was the first year that some groups that had auditioned were unable to perform due to time constraints. New ideas were brought into the planning process including an acapella group riff-off and using well-known members of campus for filming including Ms. Eva Killings and President Barron. Furthermore, the committee and campus partners were able to coordinate the appearance of Bobby Bowden for the night of Pow Wow, which was definitely a crowd favorite. Overall, the programming and logistical planning for Pow Wow were executed to the best of the committee’s ability.

Although there are always mishaps when planning a large scale event, I do believe the committee did their best to prepare for the day of show. Every member committed to learning their role and being present as far as their responsibilities on their subcommittees and beyond. Their intentional engagement in the committee was obvious to Lori and I as advisors, and more importantly to each other. I am very thankful for this experience and the opportunity to advise such a wonderful group of students.


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