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Careers in the Creative Industries

Presented by

Laura Brammar MSc Careers Consultant, Creative Futures Team




Creative Industries….

Meaning what exactly?




Creative Industries….

Advertising & Marketing Architecture Crafts Design: product, graphic and fashion design Film, TV, video, radio and photography IT, software and computer services Publishing Museums, Galleries and Libraries Music, performing and visual arts These are known as the Creative Economy Group




Creative Economy includes…

• Creative jobs in the creative

industries (888,000 jobs) • ‘Support’ jobs in the creative

industries (796,000 jobs) • Creative jobs outside of the creative industries (766,000 jobs)

• 2,550,000 total number of jobs

• ONS 2012




• There’s not many creative jobs, right?

• It’s a pretty gloomy picture, right?

• Very few people actually work in the creative industries, right?

• Well, actually…

• WRONG!




The Creative Industries are huge




The Creative Industries are on the up

• It is the UK's fastest-growing sector worth £71.4bn a year • Makes up 5.6% of the workforce, according to DMCS • UK's creative industries beat employment downturn • Jobs in film, television, music and software have grown by

8.6% in recent years • Expansion in the creative industries outstripped the UK

economy as a whole in 2011-12, where the figure was 0.7%.

• The gross value of creative industries in 2012 rose by 9.4%, with computing again making up a considerable proportion of this figure

• Exports of UK creative services overseas also rose • The UK's prodigious film, television and music industries

are a key part of the figures for both employment and overall value to the economy.

• Dept for Culture, Media and Sport: Creative Industries Economic Estimates – Jan 2014

Growth of Creative Economy – ONS Annual Population Survey 2012

Creative Industries Group Creative Industries Employment 2011

Creative Industries Employment 2012

Percentage Change

Advertising & Marketing 147,000 143,000 - 2.8%

Architecture 93,000 89,000 -4.2%

Crafts 9,000 7,000 -19.5%

Design: product, graphic and fashion

100,000 116,000 16.2%

Film, TV, video, radio, photography

209,000 238,000 13.6%

IT, software, computer services 482,000 558,000 15.6%

Publishing 207,000 223,000 7.5%

Museums, galleries, libraries 90,000 85,000 -5.4%

Music, performing, visual arts 212,000 224,000 5.6%

Creative Industries Total 1,551,000 1,684,000 8.6%

UK Total Employment 29,935,000 (5.2%) 30,150,000 (5.6%)




More growth predicted

• 32% employment growth is

expected within the design industry

over the next decade.

• This compared to only 6% across

the economy as a whole.

• Design seen as key to economic

growth

• The Design Commission, (2011) Restarting Britain: Design

Education and Growth




What are the actual jobs?

• Weavers, advertising executives,

furniture makers, fine artists,

graphic designers, illustrators,

actors, cinematographers, sound

designers, architects, computer

game designers, radio producers,

ceramic makers, interior designers

and many, many, many more….




Creative Career Paths

• Often non-linear

• BAFTA Career Survey 2012: There is no single route into the industries. Indeed, half of our members started their professional lives in a different industry so it is little wonder that we present a confusing picture. (BAFTA)

• Self employment, freelancing,

entrepreneurialism very common – • Music, performing and visual arts had the

highest proportion of self-employed jobs. More than 7 out every 10 jobs in this group were self-employed (DCMS)




So how can we help students navigate this?

• Develop business/entrepreneurial

acuumen

• Upskill in software and technology

• Know what you [else] are offering

• Seize work experience chances

• Choose your degree course well




Business/Entrepreneurial Acuumen

• Work on live briefs

• Engage with start up support .e.g

self-employed registration

• Consider working as a collective

e.g. Salt Fox Craft Collective




Upskill in software and Technology

• Gain additional certificates e.g.

Adobe

• Utilise in project work

• Emphasise on CV

• The ability to use different software packages is

important across the sector and new entrants are

expected to have significant experience in this

area, especially Adobe Creative uite (Photoshop,

Illustrator, InDesign) (67%) and CAD design

software (25%).

• The Design Council




Know what [else] you are offering

• Appraisal

• Critical thinking

• Articulating ideas

• Providing solutions

• Framing new questions

• Collaborating

• Promoting




Seize work experience opportunities

• Internships – paid/unpaid

• Placements

• Work shadowing

• Connect via social media LinkedIn

• Network




Choose your degree course well

• Relevant degree still valued • Most employers expect candidates to have

a Bachelor’s degree - valuing the theoretical grounding and time and space to develop creatively that it provides, rather than the qualification itself. (The Design Council)

• Use degree to build an excellent portfolio/showreel – key for recruitment

• Collaborate with other disciplines at college




Future for creative careers

• Increased apprenticeships

• More sandwich degree courses

• More live briefs within degree courses

• More digital opportunities –user experience, digital marketing, content development

• Computer Games Industry – grown by 18.8% from 2011-12




Examples of successful navigation

A selection of Falmouth Alumni

Examples of creative careers

Kate’s work has been exhibited worldwide, and can regularly be seen in publications including The Guardian Weekend, The Independent New Review and The Telegraph Magazine. In 2012, The Guardian commissioned Kate to photograph 32 Olympic hopefuls including Sir Chris Hoy, Jessica Ennis and Mo Farrah. Kate’s portraits now form part of the permanent collection at the National Portrait Gallery, London.

Kate Peters, BA (Hons) Photography


Rebecca Cobb is a rising star in children’s picture books. Since graduating in 2004, Rebecca has illustrated for many clients including The Guardian Guide and The Independent. She has created two solo picture books for Macmillan –the hugely accomplished Greenaway-Medal nominated Missing Mummy and the stunning Lunchtime, which won the 2013 Waterstones Children’s Book Prize.

Rebecca Cobb, BA (Hons) Illustration


Tom was co-founder of the award-winning collective design company Sixixis, recognised for unique aesthetic, forward-thinking designs and now, through his own company, Tom continues to create spectacular, ecologically sound, innovative furniture and lighting. Clients include Brad Pitt, Tommy Hilfiger and Liberty. Tom’s designs can be seen all over the world – from Stockholm to Dubai, Chicago to Spain

Tom Raffield, BA (Hons) 3D Design


After graduation, Luke Whitlock studied at the Royal College of Music for an MMus in Composition for Screen. He is now a Composer and Producer for BBC Radio 3 and 4. Programmes he has produced for BBC Radio 3 include The Choir, Composer of the Week, and Discovering Music. He writes music for animation, film, choirs and the concert hall, and has in recent times worked for Hollywood as an orchestrator.

Luke Whitlock, BA (Hons) Music




Thank you

Any Questions




Resources

Creative Choices - http://www.creative-choices.co.uk/jobs-opportunities

BAFTA Guru - http://guru.bafta.org/ The Design Council Pathways to Design Report -

http://blueprintfiles.s3.amazonaws.com/1385630259-Pathways-to-Design-FINAL-REPORT.pdf

Department for Culture Media and Sport – Creative Industries Economic Estimates – Jan 2014 –

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/271008/Creative_Industries_Economic_Estimates_-_January_2014.pdf

http://www.creative-choices.co.uk/jobs-opportunities







http://guru.bafta.org/

http://guru.bafta.org/




















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