Preview includes:• Overview• Site Schema• New Interface

Version 2 Preview

Note: This logo is a placeholder and is not finalized.

Overview

Target audience: US HomeownersSite objective: To provide currentinformation on topics of interest tohomeowners such as:

• Current mortgage rates• Advertising portal with links to affiliate

programs of interest to homeowners• Seasonal home care tips and ideas• Financial calculators for new purchase,

refinance, rent vs. buy, 15 vs. 30 year mortgage, and calculating mortgage APR.

• Free refinance and purchase quotes.

Fact: Online content is emerging as a new revenue model. US Internet users alone spent over 2 billion dollars  in 2003 for Online Content!

Overview

Additional Features: Home Secrets will also provide the following features to ensure the site holds the attention of its membership.

• Links to new, daily informational article with current interests, and related promotional offers which members can opt to receive in email.

• Discussion forum for members to exchange tips, ideas, and for home industry professionals to host discussions (future feature).

• Exclusive offers on timely products from affiliates, which members can opt to be notified of via email.

• Real time web analytics and reporting to monitor conversion rates and membership data to enhance the site’s coherency.

• Main Navigation• Home• Your Account• Site Map• Feedback• Terms• Privacy• Contact Us• Sign Up• Unsubscribe• Glossary

• Free Quotes • (feature more on home page) • Auto Finance / Warranty• Credit Repair / Maintenance• Debt Consolidation• Home Improvement• Insurance• Mortgage – New Home Purchase / Refinance• Pet Insurance

Site Map (page 1 of 2)

• Calculators• Refinance Breakeven• Rent vs. Buy• How much home can you afford• Loan Types• Mortgage APR

• Buying a Home• Getting Your Papers In Order • About our Calculator Tools • How to Find a Realtor • How to Spot a Good Lender • New or Resale? • The Process• What Realtors Do• Finding a Realtor to Help You Buy• Moving• Checklist of docs to bring• Bad credit / credit repair and referral

Selling a Home• Detailed Steps to Selling Your Home • Preparing Your Home For Viewing • Guiding Your Home Viewing • Getting an Appraisal of Your Home • Why You Need a Home Warranty • Preparing for a Home Inspection• What Realtors Do• Finding a Realtor to Help You Sell• Moving

Credit Repair • Credit affiliate programs and content• Equifax

Investing• Use Rich Dad and other affiliate new investor

programs

• Home Care• Home Care Tips • Exterior • Fans Filters and Vents • Flooring • Plumbing • Resources • Windows and Doors • Wood Care• Decorating (with links to other affiliate

programs, ie: Home Focus, Overstock, Wards

Site Map (page 2 of 2)

Free Quotes Home page

Auto Finance or Warranty

Credit Repair / Maintenance

Debt Consolidation

Home Improvement

Insurance

New Home Purchase / Refinance

Validation*

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Objective: To generate leads and market related products to consumers.

* = Process that needs to be repeated in each of the sections.

Free Quotes Section

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Articles

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Daily Articles

Calculator Home Page

Refinance Breakeven

Rent vs. Buy

Mortgage APR

Loan Types

How Much Home Can You Afford

User has option to have summary of calculations emailed.*V2 – User has option to get low risk quotes based on calculations.*

Objective: Value-added feature, which we hope to use later to collect data and provide quotes to users who choose to.

* = Process that needs to be repeated in each of the sections.

Finance Calculators

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Internet Advertising Revenue

Generating Immediate Revenue with Search Engine Marketing

•Targeted search engine placement•Meta tagging of each page to meet search engine criteria for top ten results•Key word density analysis of all content to meet search engine criteria•Strategic linking within the site to meet Google’s page ranking algorithms•Freshly updated content, including top news stories to achieve top results on latest news and events.

U.S. Internet ad revenue jumped to a record $2.37 billion in the second quarter, surpassing the highest levels reached during the dot-com era. Search engine-related ads, or paid search listings … accounted for 40 percent of second-quarter ad revenue – Reuters

Searches made up 40 percent of the advertising revenues in the second quarter of 2004, compared with 29 percent in the comparative period.-- Business Report

• Buying– Getting Your Papers In Order – About our Calculator Tools – How to Find a Realtor – How to Spot a Good Lender – New or Resale? – The Process– What Realtors Do– Finding a Realtor to Help You Buy– Moving– Checklist of docs to bring– Bad credit / credit repair and refer

to fix credit area (Equifax Link Partner Prog)

• Selling– Detailed Steps to Selling Your

Home – Preparing Your Home For

Viewing – Guiding Your Home Viewing – Getting an Appraisal of Your

Home – Why You Need a Home

Warranty – Preparing for a Home Inspection– What Realtors Do– Finding a Realtor to Help You

Sell– Moving

Articles by Category (page 1 of 2)

• Home Care– Home Care Tips – Exterior – Fans Filters and Vents – Flooring – Plumbing – Resources – Windows and Doors – Wood Care– Decorating (with links to other

affiliate programs, ie: Home Focus, Overstock, Wards

Articles by Category (page 2 of 2)

• Home• Your Account• Site Map• Finance• Calculators• Feedback• Terms• Privacy• Contact Us• Unsubscribe• Glossary• Buying a Home• Selling a Home• Home Care• Investing in Real Estate

Globally Accessible Text Links