home network & ott 2.1

Download Home network & ott 2.1

Post on 13-Sep-2014

489 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

PResentation given in Dubai October 29th on whether OTT players or incumbents have a better chance of capturing the market for Home Networking ans Smart Homes.

TRANSCRIPT

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 1

    Home networks and Smart Homes

    Finally available with OTT or reserved domain of Telcos & Cablecos?

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 2

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 3

    Agenda

    Vocabulary The risk according to IHS Screen Digest Smart home Home Network VerOcal or Horizontal stakeholders Telco/Cableco Assets Big Data Conclusions

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 4

    Some vocabulary

    Connected home Smart home Home network Home cloud Connected devices The Internet of things Simplicity, reliability & free choice Connected home & connected individual

    What about ge+ng architects involved

    instead of technologists? Would smart paint work? .

    (David Berry)

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 5

    The future according to ScreenDigest

    Risk of

    bypass

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 6

    What is a Smart home?

    Security Fire alarms Cameras

    Energy Smart metering

    Comfort HVAC + lighOng + music

    Healthcare Monitoring

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 7

    The home network management issue

    People are already in pain DLNA isnt yet a reality except for geeks IP devices just dont always see each other

    and its ge_ng worse

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 8

    PCCW home network consulOng oer

    Hong Kong incumbent is opening a new consulOng service to help subscribers with home networking issues.

    Use of the USP of being local. PercepOon of value. This is a rst step.

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 9

    Home network verOcal or horizontal?

    Android

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 10

    Telcos sOll have assets

    Landline used to be the heart of Telco Strategy, has fallen o the radar screen, but its sOll there with its huge potenOal Eg. Telstras T-Hub from Sagemcom or DECT-ULE

    Would you prefer to get you TV installed by EOsalat or by Google?

    Telcos are touchable!

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 11

    Telstras T-Hub 2

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 12

    InstallaOon performance

    12 2006-2012 Mariner Partners. CONFIDENTIAL AND PROPRIETARY

    Remote STB AcOons

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 13

    Service Provider hot line

    Service Providers Box

    Remote noFcaFons

    Camera

    Remote Monitoring

    Service Providers network

    Remote Users services

    Remote Support

    Smart Home

    Users home

    Voice

    Internet & connecOvity

    Video, games & MulOmedia

    Another vendors vision: SojAtHome

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 14

    Screenshot from the Gateway

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 15

    ADBs soluOon

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 16

    Big Data is relevant here to Were ge_ng a bit fed up of the Big Data Hype, yet its part of the equaOon: ExponenOal growth of connected devices, Unpredictable usage palerns within the home,

    The ability to rst capture this data is criOcal !?! It must then be linked with other data so that palerns can emerge.

    Number-crunching and making sense out of petabytes of this data will become a key enabler of personalized digital services.

    OTT players have an edge here.

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 17

    In the end A pure-play OTT operator

    is more agile without hardware in peoples homes may have global reach and be beler at Big Data,

    but is is useful to learn how Americans behave to beler serve the Saudi market for example?

    A Telco or a CableCo Has local presence

    customer support Provides the home gateway

    Must bear the cost and cumbersome maintenance can monitor proacOvely within the home (TR111) can troubleshoot

    The balle for the home was about viewership, ARPU and churn, OTT will also make it about freedom and ubiquity.

    The fact that there are many devices in the home doesnt imply there is money to be made out them all (HIS)

  • Smart home and home networks in the OTT age

    OTT Special focus day -Dubai October 2012

    Benjamin Schwarz bs@ctoic.net - 18

    About CTO innova&on ConsulOng

    www.ctoic.net

    CTOiC offers: Strategy

    consulOng DisrupOve

    business modelling

    Quality of Experience

    RFx management, InnovaOon

    Audit & Risk analysis

    Scenario planning Intl benchmarks Training, wriOng,

    PR

    Network Operators Content operators Technology providers

    CTO Innovation Consulting Customer List