home care colombian supermarket follow up v2

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FOLLOW UP - MODERN CHANNEL

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Post on 20-Mar-2017

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FOLLOW UP - MODERN CHANNEL

Embed exhibitions units Plastic strips x selling / Cross merchandising units

Thermoformed Glorifiers as a Balcony Floor Stand as a Sidekick

Side rack and club stores end-cap decoration

In most Cases the exhibition is implemented on the end-cap pallet base in regard to the product weight, It allows a more graphic intervention and is it also more affordable in the most expensive supermarket areas for brands visibility

Plastic Strip for X selling Stopper with sampling in the pegs area

PDQ / READY TO SHELF

CATEGORY MANAGEMENT NAVIGATION CODES WITH INTERACTIVE STOPPERS

CATEGORY MANAGEMENT NAVIGATION CODES

CATEGORY MANAGEMENT NAVIGATION CODES

The regular references of the product are in the shopper’s hot spots and on the cold areas other volume references are exhibited for the same brands. However, the shopper goes straight to his favorite brands and traditional brands, that’s why this area represents an opportunity to implement promotions, offers and other impulse activities in the point of sale.

Retainers – Front Shelf Talkers

Plastic Strip – X Selling In-line Display Tray

Cardboard Floor Display End-Cap Decoration

Retainers – Front Shelf Talker 4X4 End-Cap Unit

Floor rack – Side Rack

In- line Visibility Frames

Additional Exhibition – floor Stands

CATEGORY MANAGEMENT NAVIGATION CODES

Retainers – Front Shelf Talkers