Home Care Assistance Franchise Opportunity Overview.

Prepared for Sunbelt.

October 4, 2012

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Welcome to Home Care Assistance!

After having tremendous difficulty finding reliable caregivers for their parents, clinical psychologists Jim and Kathy Johnson founded Home Care Assistance to provide a higher standard of care and service for aging adults

Jim and Kathy leveraged both their clinical and consumer marketing expertise to build the first consumer-oriented business in home care

In 2005, we began expanding to new markets via a unique large-territory franchise model

Today, Home Care Assistance is the nation’s leading provider of live-in services and the only company in senior care to pursue a hybridcorporate/franchise expansion model

In 2011, our original Palo Alto location generated $12M in revenue after five consecutive years of 25+% growth while over half (58%) of our locations have already achieved Million Dollar Club status

By 2030, the home care market is projected to become a $490 billion industry and our hybrid model will uniquely position us to provide national coverage and consumer brand awareness

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What Home Care Assistance Has to Offer

• A wide array of territory options from 200,000 residents to 1,000,000+. We have something for everyone.

• Unparalleled network performance. We will get your potential zees excited with numbers that no other senior care company has, featuring:

• Weekly client billings that are triple the industry average• The ability to build a million dollar business with as few as 18 clients• Our median network averages blow everyone else away, including $829,650 in revenues

year two! That means that absolute middle of the pack Home Care Assistance location is closing in on a million dollars in revenues in their second year!

• Our franchise owners will keep your prospects engaged with weekly validation calls, as well as multiple opportunities for discussions with key executives including our VP of Franchising, Director of Field Operations and President.

• Our franchise owners validate extremely well and are very excited about their decisions to purchase Home Care Assistance franchises (and with numbers like ours, who can blame them).

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What Home Care Assistance Has to Offer

• Home Care Assistance is a solid company with a great financial track record, lots of money in the bank and an amazing story.

• Our first office earned $760,000 in year one. It now produces over $1,000,000 per month.

• A 22 year old with no business experience built a $1,000,000 Home Care Assistance location in less than two years

• A recent franchise owner achieved $100,000 in monthly revenues by the end of his first year.

• We walk the walk – Home Care Assistance owns and operates 14 company owned stores and we will continue to open at least 6 new stores per year to test new innovations and keep our owners/operators fresh in the marketplace.

We are raising the bar on revenues in the home care industry…

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436

830

1295Median Agency revenue by years of operation

Note: NPDA agency medians based on 2010 data; HCA agency medians based on 2011 data

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…and they have the opportunity to go from Good to Great

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769

1595

2028

HCA Top 25%

Median Agency revenue by years of operation

Note: NPDA agency medians based on 2010 data; HCA agency medians based on 2011 data

Mission Statement

Changing the way the world ages

We professionalized the traditional home care business model

The Balanced Care Method, our proprietary approach to home care

Nationwide publicity and marketing efforts

Standard forms and processes across sites

Unparalleled Retail Storefront Locations

A national website with over 300,000 visitors per year

Home Care Assistance will become synonymous with happy and healthy aging

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Ideal Candidate

• Self-starter

• Outgoing personality, good networking skills, interested in being part of their local community.

• Sales and marketing experience ideal

• Strong management and communication skills

• Coachable

• Team player

• A love for helping seniors

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Overview

Total Investment(Please call for million person plus territories of multi-units)

$143,000 - $418,000

Required Liquid Assets $145,000 - $500,000

Minimum Required Net Worth $250,000

Royalty Fee 1% first 3 months, 5% thereafter

Initial Franchise Fee(Please call for million person plus territories or multi-units)

$35,000 – $115,000

Broker Fee(Please call for million person plus territories or multi-units)

$17,500 - $57,500

Home Care Assistance Years in Business 10

Home Care Assistance Years in Franchising 7

Home Care Assistance Total Number of Franchisees

54

Home Care Assistance Company Owned 14

Total number of Units Open 68

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Investment and Territory Size

Starting at 200,000 Residents up to 1,000,000 and beyond…

Here is a sample of the investment needed for three different territory sizes:

200,000 Resident Territory• $35,000 franchise fee• $9,000 per month business expenditures including rent, advertising, salaries and insurance.• Total cost, including franchise fee: $143,000

500,000 Resident Territory• $65,000 franchise fee• $9,000 per month business expenditures including rent, advertising, salaries and insurance.• Total cost, including franchise fee: $209,000

1,000,000 Resident Territory• $115,000 franchise fee• $24,000 per month business expenditures including rent, advertising, salaries and

insurance.• Total cost, including franchise fee: $418,000

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Sales Process

 Once a referral is received the coach will be called to review candidate information and special notes. Then the candidate will be called and the process started. We use process peak for our discovery and have five sections in our portal.  • The Home Care Assistance Difference - Intro call, Start group validation calls with our

owners.

• Business Model and Financials – Download FDD – FDD Review

• Marketing and Branding – Call with our VP Jack Johnson

• Training and Support – Invitation to discovery day

• Joining the Team – Territory awarded

Our footprint expands to 33 states and provinces network wide. Grey States Represent Open Territory.

HCA Locations

Million Dollar Club

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What We Offer Our Broker Partners

Here is what Home Care Assistance offers our valuable broker partners:

1. 50% commission split on any size territory sold, ranging from 17,500-57,500 to the broker and beyond.

2. We will get your client excited and keep them excited with a great network that validates well.3. We will help you get more business by awarding your clients with a great Home Care

Assistance business that makes lots of money. See our item 19.4. We will treat your clients like royalty; we value your referrals and know how hard you work to

bring them the right opportunities. 5. We will be a go-to concept for you that you can count on every time with updates after

EVERY call.

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Territory Checks

Contact Dave WarnFranchise Development

dwarn@homecareassistance.com

650-924-8978Franchise.homecareassistance.com