home-based franchises vs. home-based “business opportunities”
TRANSCRIPT
Home-Based Franchises
vs.
Home-Based
“Business Opportunities”
The word ‘franchise’ seems to carry a
fairly conformist spin to it —
...when you think about a ‘franchise,’
you tend to think about pretty
traditional businesses like Subway,
Merry Maids, or the UPS store.
But...
...There are a huge variety of franchises in the world,
and some of them are home-based ventures that will
have you doing things you never knew you could do
for money, much less do as a franchise with an
established business plan and proven historical
success stories to emulate.
From using border collies to chase geese off of golf
courses to providing breakfast-in-hospital-bed to
immobile soon-to-be-mommies, the number of home-
based franchises you can get into is stunning.
BUT ! ...
The number of home-based “business opportunities” on the
Internet isn’t just stunning — it’s downright unbelievable.
It’s trivially easy to find websites out there insisting that you
can
‘start your own business’ and ‘turn a huge profit overnight’ by
doing ridiculous things that range from classic scam material
(envelope stuffing, anyone?) to downright bizarre (collect
discarded batteries and ‘recondition’ them to work ‘like new’?)
What’s the Difference?
Simply put, the difference is that, no matter how unusual the franchise concept seems, it is always, 100% of the time, going to be a significantly more reasonable investment…
That’s because a “business opportunity” is almost always just a product that you buy along with a vague outline of how you can use it to make money.
A “franchise,” on the other hand, is a specific kind of transaction wherein you buy everything you need to turn a profit, from the equipment to the step-by-step business plan, along with a promise of future services including training, advertising, and more.
What’s the Downside to a Home-
Based Franchise?
The cost. Very literally, there are purported “business
opportunities” that claim to be able to get you turning a profit
by having you download a free e-book and spending $75 on
some product or other that you’re supposed to be able to use
to provide a valuable service.
The cheapest home-based franchise will charge you
around $4,000 to get started — and those franchises are little
more than “here’s the plan, you’ll be managing a website that
sells products, by the way executing the plan will require
several dozen 18-hour days in a row, good luck!”
The more successful home-based franchise models
start in the $20,000 range and go up to several
hundred thousand dollars’ for the upfront investment.
And $20,000 is the “More
Reasonable” Investment?
… For a Home-Based Business?
Absolutely it is.Let’s take just one random example:
$46,250 to get into a property management franchise
You could go check out every book on property management, read every blog about property management, and then go try to start a property management business out of your living room on your own…and you would almost certainly fail unless you already had years and years of experience.
Sure, all you’re out several grand and a few months of your time…
but if you put in the money up front, you can hook up to a system that has proven to create successful property management business time and again.
Reminder:
You’ll lose more if you fail — but the chance that
you’ll fail is massively reduced compared to trying
to go it alone. And that’s really the best reason to
choose a home based franchise over a “biz-op” —
because you’re willing to invest in your own success.
The number of home-based franchise opportunities is
overwhelming, and the process of inquiring with the franchise
recruiter for each brand before you find the right one for you can
seem daunting.....
At Franchise City, we offer a better way. If you are interested in
home-based franchises or any other kind of franchise business
model, we offer free unlimited consulting to help you find the
business that fits your skills, tastes and budget.
Through a unique and proven 20 step process, we take clients by
the hand and give them all the tools they need to find the franchise
they are most likely to succeed in.
For further info, check out http://franchisecity.net