WHERE’S ATIF?

HOW DO PEOPLE BEHAVE AROUND DRINKING?

INITIAL RESEARCH

SURVEYS&INTERVIEWS

87 people answered

Do you have a smartphone?

Do you ever drink too much?

43 left

87 left

Do you use tracking apps?

18 leftWould you like to help?

13 left

100% of pool

57% of pool

37% of pool

44% of pool

InterviewsCamille, age 26, student

"I would say about 4 drinks..strong beers or wine."

"[The goal is] to have somefun with my friends. I likedrinking. I like the taste of it. It helps me talk and just talk to people in general. It makes memore social."

"I don't really check it [my phone] when I'm out with people. Maybe if I'm waiting."

"No, I don't think I really have to stop drinking[in regard to AlcJournal]."

Taylor, age 20, student

"[I drink] probably oncemaybe twice, if that[a week]. Probablyone to three [drinks]."

"I wouldn't say it gets me drunk, but enough to mellow out my social inhibitions. And to get drunk, maybe, six drinks."

"The main goal to the drinking is to decrease the inhibitive quality of myself and talk freely."

"I use Mint and I use Daytum a little bit. Not regularly, because it's a pain in the ass to put them in."

"No." [in regards to entering drinksinto AlcJournal]

InterviewsCamille, age 26, student

"I would say about 4 drinks..strong beers or wine."

"[The goal is] to have somefun with my friends. I likedrinking. I like the taste of it. It helps me talk and just talk to people in general. It makes memore social."

"I don't really check it [my phone] when I'm out with people. Maybe if I'm waiting."

"No, I don't think I really have to stop drinking[in regard to AlcJournal]."

Taylor, age 20, student

"[I drink] probably oncemaybe twice, if that[a week]. Probablyone to three [drinks]."

"I wouldn't say it gets me drunk, but enough to mellow out my social inhibitions. And to get drunk, maybe, six drinks."

"The main goal to the drinking is to decrease the inhibitive quality of myself and talk freely."

"I use Mint and I use Daytum a little bit. Not regularly, because it's a pain in the ass to put them in."

"No." [in regards to entering drinksinto AlcJournal]

InterviewsHailey, age 26, public relations

"Including drink athome, I'd say I go out4 days a week."

"I usually keep myphone in front of me,so I'm always checking it."

"I've used Lose It.. and the other one.. My Fitness Pal. I updated the apps every time I consumed something."

"Yeah, I would definitely use it because there are times when you meet up with your friends after work, you haven't had dinner.. there are pitchers of things and you have to go to work the next day. It would help."

Noelle, age 21, student

"It varies, but [I drink]probably twice a week..a beer or a glass of wine."

"[The goal is to] loosen upa bit. I'm kind of shy so it helps me loosenup a bit."

"It's hard to know when to stop sometimes.I have had too much to drink."

"I think that would be cool to have something so I could keep track and not rely on other people. Maybe something on my phone."

InterviewsHailey, age 26, public relations

"Including drink athome, I'd say I go out4 days a week."

"I usually keep myphone in front of me,so I'm always checking it."

"I've used Lose It.. and the other one.. My Fitness Pal. I updated the apps every time I consumed something."

"Yeah, I would definitely use it because there are times when you meet up with your friends after work, you haven't had dinner.. there are pitchers of things and you have to go to work the next day. It would help."

Noelle, age 21, student

"It varies, but [I drink]probably twice a week..a beer or a glass of wine."

"[The goal is to] loosen upa bit. I'm kind of shy so it helps me loosenup a bit."

"It's hard to know when to stop sometimes.I have had too much to drink."

"I think that would be cool to have something so I could keep track and not rely on other people. Maybe something on my phone."

InterviewsEmilio, age 21, student

"Last time I drank too muchwas in June.."

"Maybe if I'm not having agood time, I'll be checking myphone out of boredom, out of social awkwardness"

"I don't really track my diet or workouts."

"I'm usually the one on that end [who tells friends to stop drinking]. I'm the voiceof reason."

"[AlcJournal] would be a good idea. Especially for people that are driving maybe."

Taryn, age 20, student

"I always check my phone when I'm drinking because I'm in a long-distance relationship."

"I'll usually drink about 4-6 drinks, which will get me drunk, but still have fun."

"When I stop having fun and start feeling dizzy, I know I've reached my limit."

"I would definitely use an app that would tell me my limit."

InterviewsEmilio, age 21, student

"Last time I drank too muchwas in June.."

"Maybe if I'm not having agood time, I'll be checking myphone out of boredom, out of social awkwardness"

"I don't really track my diet or workouts."

"I'm usually the one on that end [who tells friends to stop drinking]. I'm the voiceof reason."

"[AlcJournal] would be a good idea. Especially for people that are driving maybe."

Taryn, age 20, student

"I always check my phone when I'm drinking because I'm in a long-distance relationship."

"I'll usually drink about 4-6 drinks, which will get me drunk, but still have fun."

"When I stop having fun and start feeling dizzy, I know I've reached my limit."

"I would definitely use an app that would tell me my limit."

COMPARATIVE APP REVIEWS

Calorie Counter, Water Your Body, MintLose It, BAC Alcohol Calc, Tipple

PERSONASStephen, The Rarely Drinking Vomiter

21 years oldStudying Computer Science at Rutgers. Lives on campus.Has an internship at a small company in the areaWants to become a successful entrepreneur.Not rich, but has enough money from his job to buy a couple of beers every week.Tech Savvy. Android / PC user. Trusts technology.Heavy smartphone user.Texts a lot. Distracted by texting while using other apps.Mostly goes out to friends houses.Only drinks about once a week, but often goes overboard.Relaxed, generally happy.Needs to feel smart.Hates feeling embarrassed.Wants to know how to drink properly.Prefers usability to style.

Jane, The Party Animalin college19 yrs. oldstill lives off parent's money, able to spend a lot of drinksApple userlives in urban environment without caroccasional web/computer usereasily bored, party-animalcurrent with latest slanguses smart phone for everythingjumps to latest product trendsuses: Facebook, Twitter, Foursquare, Stumbleupondrinks 4 times a week at friend's houses & partieswants to brag about tracking drinks

Max Davis, The Doesn't Want To Settle Down But Is Engaged Anyway Guy

26 years old.Graduated from UCLA, and moved to NY to pursue career in Public Relations.Works 50–70 hours a week, and has been at Sally Fischer PR for almost 3 years. Makes $60k per year.Recently engaged.Can be aggressive.Needs to feel in control.Web and mobile are second nature. He uses his phone to get all of his information and entertainment.Goes to Happy Hour and bars after work/on the weekend to catch up with friends and relieve the stress of the work week.Before he was engaged he partied a lot, and often lost control. Now that he is getting married, he wants to learn his limit.

STEPHENThe Rarely Drinking Vomitter

JANEThe Party Animal

MAXThe Doesn’t Want to Settle Down but is Engaged Anyway Guy

HARDSHIPS&LEARNING

HARDSHIPS&LEARNING

Only 14% of the pool matched our criteria.

HARDSHIPS&LEARNING

Only 14% of the pool matched our criteria.

Only certain people are willing to manually input data into an app. What incentives exist to make them do it?

HARDSHIPS&LEARNING

Only 14% of the pool matched our criteria.

Only certain people are willing to manually input data into an app. What incentives exist to make them do it?

People need to really care about the goal if they’re going to do anything.

HARDSHIPS&LEARNING

Only 14% of the pool matched our criteria.

Only certain people are willing to manually input data into an app. What incentives exist to make them do it?

People need to really care about the goal if they’re going to do anything.

Users like to see their data represented visually.

HARDSHIPS&LEARNING

Only 14% of the pool matched our criteria.

Only certain people are willing to manually input data into an app. What incentives exist to make them do it?

People need to really care about the goal if they’re going to do anything.

Users like to see their data represented visually.

Research can prove your idea wrong.

NEW APPROACH

Holy Grail is an interactive

beer glass coupled with a

library of mobile apps. It can

be used for activities such as

gaming, tracking, moderation

and social networking.

APP ARCHITECTURE

APP ARCHITECTURE

APP ARCHITECTURE

WIREFRAMES&PROTOTYPES

WIREFRAMES&PROTOTYPES

WIREFRAMES&PROTOTYPES7:11 PMiPhone

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CATEGORIES

DRINK RIGHT

GAMES

SETTINGSSTATSAPPS

Holy Grail

MOST USED

STAGGERProin et leo nisl, pellentesque iaculis tellus. Sed nisl purus, ullamcorper ut faucibus quis.

WING MANProin et leo nisl, pellentesque iaculis tellus. Sed nisl purus, ullamcorper ut faucibus quis.

RUN

CATEGORIES

DRINK RIGHT

GAMES

SETTINGSSTATSHIG

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