hologram provides measure to authenticate, identify and arrest counterfeits to curb illegal mining
TRANSCRIPT
Security hologram provides
measure to authenticate,
identify and arrest
counterfeits to curb illegal
mining
Presented by: Chander S Jeena
Hologram Manufacturers Association of India PDI conference, IIC, New Delhi, Date: April 5, 2012
Presentation flow
Illegal mining – how it started
Modus Operandi / Problem
Recommendation by Govt / Current status
Why hologram have been used
Current usage by some States
Conclusion
Introduction - HOMAI
HOMAI - Introduction
Hologram Manufacturers Association of India, formed in 1998 is World 2nd and Asia’s only association representing holography
We are allied with IHMA (International Hologram Manufacturers Association). More than 130 leading global companies are part of our association, design, produce & manufacture high security anti-counterfeiting solutions under strict code of conduct of HOMAI & IHMA.
We as a responsible association actively participate & working with Counterfeit Intelligence Bureau (CIB), UK and Interpol and all HOMAI member register their hologram with CIB
In India more than 10,000 brands use our high end security products to fight against counterfeiting.
Security Holograms providing authentication, identification and arresting counterfeit
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Illegal mining how it started
Rising global iron-ore prices driven by demand
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US
Do
llars
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metr
ic t
on
Iron Ore Monthly Price - US Dollars per Metric Ton
Source: indexmondi.com
Price increase
more than 150 times
Security Holograms providing authentication, identification and arresting counterfeit
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Modus operandi
Illegal miners started
misuing / faking bulk permits and
trip sheets
Miners exported
illegally with faking
shipping bill / without these
bills
With these fake permits illegal miners do the
lethal excavation
resulting loss of revenue
Need of solution Differentiate between fake and genuine document And difficult to copy & tampering
Security Holograms providing authentication, identification and arresting counterfeit
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Steps recommended by Centre
To curb this problem, Centre suggested to start the process of registration of end users, use of satellite imagery to track down illegal mining, hologram-marking of transport permit, etc.
Current situation
Five States, Uttar Pradesh, Jharkhand, Gujarat, Karnataka and Orissa have reported to have started use of hologram in their transport permits Source: PIB
Security Holograms providing authentication, identification and arresting counterfeit
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How they are using
The Stock Yard owner’s responsibility begins here by accurately using in
dispatches and maintaining records.
Step 1
•Director of Mines and Geology procures the High Security Holograms from the reputed hologram manufactures which are produced in high security environment. Each hologram carries various security features including numbering to track and trace.
Step 2
•The Director of Mines and Geology – has a centralized system to issue the Holograms from his office
Step 3
•Based on the need, the Deputy Directors/Senior Geologists from the respective States placed their requirement of Holograms to the Director of Mines and Geology who in turn issue the Holograms after receipt of signature of receiving official.
Step 4
•A stock issuing register is maintained in the concerned section in the Office of the Director of Mines and Geology.
Step 5
•The Deputy Directors – the receiver of Holograms has to maintain a stock register by entering the Hologram Serial Number, date of issue, etc. and he finally issues to the Stock Yard owner.
Security Holograms providing authentication, identification and arresting counterfeit
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Why security hologram has been used
1. Provide multi-layered security features
Level 3
(Forensic features)
Level 2 (Covert features,
hidden
information)
Level 1 (Overt features,
visual authentication)
Conforms to the level of security features for authentication suggested by INTERPOL
2. Provide convenience of Authentication
Security Holograms providing authentication, identification and arresting counterfeit
Why security hologram has been used
Security level Security Hologram features
Assisting / Inspection level
Level
1 When the secured document will be viewed by officer’s at various points during inspection
Level
2 When the secured document will be subject to inspection by senior officials
Level
3 When the secured document is subject to forensic examination / in case of fraud
OVERT
COVERT /
FORENSIC
3. Other benefits
Security Holograms providing authentication, identification and arresting counterfeit
Why security hologram has been used
• Proven track record in deterring counterfeiters
• Provide tamper evident solution
• Easy to recognize / difficult to get copied
• Easy to verify (visually and by machine)
• Easy to apply and incorporate
• It has been used because industry is doing
continuous R&D
Security Holograms providing authentication, identification and arresting counterfeit
Conclusion
The USP of security hologram is that it carries overt, covert and forensic security features which make it’s an optimal solution for identification & authentication.
That is the reason it has been used by more than 100 Bank authorities in 150 bank denomination, passports, visa etc.
In India more than 19 States Excise Department, all Electoral Department, Pharma & Automobile sector are using it as an tools to authenticate.
No reason why it cannot be taken up as an industry initiative against counterfeit.
Holograms providing authentication, identification and arresting counterfeit
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Thank You
For more information, please contact
HOMAI at [email protected]