holodesk cataloque-usdlist-2011q1_app

Index Introduction Background Ordering Information Gestures for Dual and Multi Touch Frame HoloDeskTM Models HoloDeskTM Interactive Sizes Pricing Multi Touch Frame 32”, 42”, 50”, 62”, 74”, DIY, Stands Pricing Dual Touch Frame 32”, 42”, 50”, 62”, 74”, DIY, Stands Pricing Single Touch 32”, 42”, 50”, 62”, 74”, DIY, Stands Pricing Edgeless Touch 32”, 42”, 50”, 62”, 74”, DIY, Stands Technical HoloDeskTM FAQ

Introduction to The HoloDeskTM Thank you for your expression of interest in The HoloDeskTM. HoloDeskTM is a New Zealand designed product for the DJ market providing a new user interactive experience using a virtual display desk. The technology used in the desk is used by ICE AV

Technology in our other vertical markets and is now packaged into a unique setup aimed at the entertainment industry. The technology itself is well proven, robust and used in other market sectors worldwide. The HoloDeskTM is suited for a variety of sectors within the DJ sector including the dance part scene, high-end nite clubs, concerts, mobile DJs, event music parties and the like. The HoloDeskTM opens up new performance styles and techniques for performers in addition to integrating with additional technologies. Why touch interactive? The interactive market has been steadily growing over the years and has been primarily related to the touch kiosk and small factor screen market. In the early 2000’s new research started to emerge from labs into the public consciousness. A few global companies jumped on board early, however a whole sub culture industry developed world wide, even before the few global companies got it and from this era iQRiteTM (ICE AV’s brand) was born and the HoloDeskTM is a result of this. Does this spell the end of spinning vinyl or other slider and knob based DJ products in the market? Absolutely not. We know many are excited about the concept that The HoloDeskTM delivers on, and one just needs to see the online comments to gain an understanding of the enthusiasm. Others see it as a fraud to the real DJ experience; others are waiting for the price to drop, however what ever the position, touch is going to become one of the most persuasive technologies and one just needs to see the phenomenon caused by the iPhone and iPad to get a sense of the importance of touch. In this HoloDeskTM Catalogue you will find the pricing for the various options and models. We will be adding additional categories of Options and Pimp my Desk additions and these will be available in Q2 2011. Thank you for your interest. Kind regards

Kevin Andreassend HoloDesk Division Managing Director ICE AV Technology Ltd Tel +64-9-4142348 Mob +64-27-647 2267 www.holodesk.biz [email protected] Twitter @holodesk

Introduction Background HoloDesk(TM) DJ Mixer is the new interactive music mixing experience by using gesture touch on interactive glass and holographic imaging from ICE AV. ICE AV Technology an international interactive and digital display innovation manufacturer introduces the HoloDesk(TM), the ultimate virtual DJ mixer for VJ and DJ artists. The technology behind the system draws on ICE AV's expertise in the latest developments in interactive and digital display technology from our significant catalog of leading edge technology. The HoloDeskTM screen features an identical dual image on rear and front sides of the screen creating a stunning transparent view for the audience as they can now clearly see the creative manipulations of the DJ virtual controls. The HoloDeskTM now allows the DJ to be a central visual performance feature. The HoloDeskTM from ICE AV can be used with any mixing music software, VJ Video mixing software, DJ mixer software such as Traktor Pro and Emulator, virtual DJ mixer or other creative software applications. It is designed for live stage performances, audio mixing, beat grid, dub step requirements. Currently the HoloDeskTM is designed for operation with any Windows OS PC computer and Apple OS solutions will be launched later. Of the above Emulator is one of the first to be designed as an interface for finger touch, whereas the others have been designed for a mouse click. Even-so the finger touch technology simply emulates a mouse action. ICE AV is offering the HoloDesk(TM) Virtual DJ Mixer in four screen surface display formats and two interactive technologies delivering total flexibility for customer preferences. A 3rd interactive technology will be introduced in Q2 offering Windows OS / Apple Dual Touch for 32” and 42” in a new design development based on SAW technology. Until now, DJ artists relied on physical mixing desks to create their music, but now the concept of a 2D transparent dual imaging virtual holographic DJ Mixing Desk is taking the internet by storm and causing an international buzz within the DJ community. Within three weeks of a casual demo video being uploaded to YouTube over 250,000 viewers created a buzz around the globe as the concept of a virtual transparent mixing desk caught their imagination. Many web sites, blogs and news sites are already hailing the concept as the "future of DJing". The HoloDeskTM ships in both DIY format and as a complete system for those wanting a more "ready to go plug-n-play experience" as a complete virtual holographic virtual DJ Audio and Video Mixer. ICE AV is shipping the DIY version immediately for paid orders and is shipping the pre-built HoloDeskTM DJ Mixing console against firm orders. ICE AV is offering a laminating service for those purchasing the DIY version. Now you might be asking can, The HoloDeskTM be used in other commercial applications? Most certainly. There is no limit to how you might use The HoloDeskTM from expos, large format kiosk, information screen. The brand name, The HoloDesk,TM in this form factor is being primarily aimed at the DJ and entertainment industry. About ICE AV Technology Ltd The HoloDeskTM is the creative development of techo-entrepreneur Kevin Andreassend, Managing Director / Founder of ICE AV Tech and President 2008 - 2010 of the AucklandICT technology industry ICT group. ICE AV Technology Ltd is a privately held registered company in New Zealand involved in Interactive, Display and Simulation technologies. Today ICE specialises in a variety of audio visual technologies for the interactive, communication and entertainment industries worldwide. iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology Ltd. For further information contact: International Sales Office ICE AV Technology Ltd, P.O. Box 303031, North Harbour, Albany Industrial Park, North Shore City 0751, Auckland, New Zealand, Tel 0064-9-4142348 Twitter @iceav, @iqrite @holodesk [email protected] http://www.iqrite.com http://www.holodesk.biz

HoloDeskTM Virtual Interactive DJ Mixer Ordering Information.

22 February 2011 The HoloDeskTM ships in both a complete system for those wanting a more "ready to go plug-n-play experience" as a complete virtual holographic virtual DJ Audio and Video Mixer and in DIY format for those wanting to save costs and requiring the key components to construct their own. We will work with you in both situations to assist you to create the amazing HoloDeskTM. In the DIY format customers have the choice of the four ICE Digital DaytimeTM laminate projection polymer films and either of the iQRiteTM interactive frames or the I.C.E - Interactive Capacitance Emulator polymer laminate film. For the HoloDeskTM we describe this throughout as the Edgeless version of the Holodesk. These will be shipped ready for assembly by the customer and building a HoloDeskTM Mixing console. Customers will source their own desk substrate and support frame. Please refer to pricelists for full cost options. DESCRIPTION HoloDeskTM Screen Options ICE AV is offering the screen in three display formats and two interactive technologies for the HoloDeskTM Virtual DJ Mixer. ICE AV is shipping the DIY version immediately and expects to begin shipping the pre-built HoloDeskTM DJ Mixing console against firms order. ICE AV is offering a laminating service for those purchasing the DIY version. In the pre-built version of the HoloDeskTM, customers will only need to assemble the complete system that will include the interactive projection HoloDeskTM screen, floor stand and projector mount (projector can be supplied if required). Touch Solutions I.C.E - Interactive Capacitance Emulation Is a transparent interactive touch plastic foil that is perfect as a surface touch technology. This allows an edgeless design in the table surface as seen in the video. The second is the iQRiteTM Interactive Slim Profile kitset frames that are available in Single Touch, Dual Touch and Multi Touch (pending) formats. The frames have recently begun to ship in response to a growing international market for interactive surface technology. When you purchase the Complete Plug n Play system these technologies are all installed on the surface. Four projection laminates are available depending on the buyer preference. The films from ICE AV are renown for their quality in the interactive and multi-touch industry and currently being offered are: 1 - HoloLite90TM is a 90% transparent projection film that creates a Minority Screen experience with imaging on both sides of the screen. 2 - HoloContraMTM is a dark grey projection screen that creates an impressive bright high contrast image. The Audience view is slightly less bright than the very bright DJ viewed side. Ideal for higher lit environments

3 - HoloContraBrTM is a lighter grey projection screen that creates an impressive bright image. Image slightly brighter than HoloContraM and slightly more neutral colourisation. 4 - HoloDupixTM is a 360 degree imaging screen that delivers identical perfect images on both sides of the screen. Perfect for allowing the audience to view the same image. Paid sample packs are available for all the above projection polymers. Software The HoloDeskTM from ICE AV can be used with any mixing music software, VJ Video mixing software, DJ mixer software, virtual DJ mixer or other creative software applications or any Windows OS software. It is designed for live stage performances, audio mixing, beat grid, dub step requirements. Currently the HoloDeskTM is designed for operation with any Windows OS PC computer. Software such as Traktor Pro and Emulator are available through your normal retail or online source. Please note that our technology as used in the HoloDeskTM allows you to interact with any computer software by finger touch, the software developers may have designed their buttons and layout to be more suited for a mouse click. The Software drivers for the HoloDeskTM Interactive Solutions are supplied online with each system. Key Components Kitset Touch Frame – Windows OS Only 32" iQrite touch frame - single touch 32" iQrite touch frame - Dual touch 32" iQrite touch frame - Multi touch (Pending) 42" iQrite touch frame - single touch 42" iQrite touch frame - Dual touch 42" iQrite touch frame - Multi touch (Pending) 50" iQrite touch frame - single touch 50" iQrite touch frame - Dual touch 50" iQrite touch frame - Multi touch (Pending) 62" iQrite touch frame - single touch 62" iQrite touch frame - Dual touch 62" iQrite touch frame - Multi touch (Pending) 74" iQrite touch frame - single touch 74" iQrite touch frame - Dual touch 74" iQrite touch frame - Multi touch (Pending) Edgeless Transparent Interactive Laminate 32" Interactive Laminate - Single / Limited Dual touch 42" Interactive Laminate - Single / Limited Dual touch 50" Interactive Laminate - Single / Limited Dual touch 62" Interactive Laminate - Single / Limited Dual touch 74" Interactive Laminate - Single / Limited Dual touch Interactive Laminate Multi touch pending and in development Apple OS software drivers in development. Projection Polymer Laminate 32 inch Wide Screen ICE Dupix White – Dual Image ICE HoloContraM Dark Grey – Dual Image ICE HoloContraBr Light Grey – Dual Image ICE Hololite90 Transparent – Dual Image

42 inch Wide Screen ICE Dupix White – Dual Image ICE HoloContraM Dark Grey – Dual Image ICE HoloContraBr Light Grey – Dual Image ICE Hololite90 Transparent – Dual Image 50 inch Wide Screen ICE Dupix White – Dual Image ICE HoloContraM Dark Grey – Dual Image ICE HoloContraBr Light Grey – Dual Image ICE Hololite90 Transparent – Dual Image 62 inch Wide Screen ICE Dupix White – Dual Image ICE HoloContraM Dark Grey – Dual Image ICE HoloContraBr Light Grey – Dual Image ICE Hololite90 Transparent – Dual Image 74 inch Wide Screen ICE Dupix White – Dual Image ICE HoloContraM Dark Grey – Dual Image ICE HoloContraBr Light Grey – Dual Image ICE Hololite90 Transparent – Dual Image Stage Performance Stand We have designed and manufacture a rugged floor stand for the HoloDeskTM that is easy to assemble and ships in kitset form. Shipping Road case A Plug n Play HoloDeskTM ships in a well constructed 12mm ply foam lined and inserts for shipping the entire system. The shipping crate is designed for reuse. The Shipping case will enable the HoloDeskTM to be shipped complete, keeping everything protected and safe for your next performance. We will also be offering a full professional Road Flight Case that is typical of what is used in the music, staging industry that you will be familiar with. Development of this is in progress. Assembled System ICE AV will be offering complete ready to assemble and perform HoloDeckTM Mixers. Currently we are offering DIY packages and a labour service for clients wishing us to laminate and mount both touch solutions and Projection laminates. Warranty The HoloDeskTM has an international warranty. Please refer to our Warranty Statement. Operating Manual An online Operating Manual is made available for all purchasers of the HoloDeskTM For further information contact: International Sales Office ICE AV Technology Ltd, Auckland, New Zealand www.iceav.co.nz www.holodesk.biz iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology Limited.

Tel 0064-9-4142348 [email protected] [email protected] [email protected]

HoloDesk Models

Holodesk Edgeless Appearance Holodesk IR Frame Appearance

Characteristics Characteristics

Clear unframed border Clear Glass border around touch frameClear Glass border Inner Frame Glass Border also available as an option.32, 42, 50, 62, 74 inch sizes Framed ImageSingle and Limited Dual Touch Slim Framed border - 25mm wide.USB Single, Dual, and Multi TouchMac OS in development Controller upgradeableDual Touch in development USB, Rear Exit Cable

Win7 OS for Dual and Multi TouchAssembled Frame Win XP, Win7, Win 2000 etc for Single Touch

DIY HoloDesk IR Frame Mounted projector The Basic Frame.Also includes projectormount system. Not pictured.

Stand and Mount Fittings Left & Right removable Shelf Shippingg Crate

Copyright 2010 - 2011ICE AV Technology Ltd

The following Dual and Multi Touch gestures relate Specifically to the IR Frames used with HoloDeskTM IR Frame.

Double Touch Framed The HoloDesk Price list USDUpgradable List

74 inch HoloDesk * Complete system- Upgradeable DT Touch Frame- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

$12,935.00Add Surface Option

ICE Dupix - Dual Image Polymer $792.00ICE HoloContraBr $1,003.00ICE HoloContraM $891.00

74" HoloDesk IR Build Your Own - DIYUpgradeable DT Kitset Touch FrameICE HoloContraBr

$9,314.00


$10,984.00

Add Surface OptionICE Dupix - Dual Image Polymer $734.00ICE HoloContraBr $920.00ICE HoloContraM $821.00


$8,515.00

Ver 1.01 E OE 27/02/2011 HoloDesk Dual Touch Upgradeabe IR Frame


$7,595.00



$3,973.00


$4,672.00



$2,130.00


$4,225.00



$2,022.00


* Note these prices do not include the projector or computerIncluded is a complete collapsible floor stand, Shipping crate,internal projector mount, left and right projector shelves, lower floor shelf. DIY versions shipped in tubes ready for constructionof your Holodesk. DYI includes the essential interactivetechnology and Cut to Size ICE Projection Polymer onlyCurrently these prices are for Windows OS - Single TouchThe Touch Frame can be upgraded to Dual and Multi Touchsimply by replacing the controller. Please refer to other Holodesk options.

DIY Floor Stand. DIY Floor Stand. The very same stand we use, excluding the side mounts, unpainted. All welded and ready to paintIncludes the fittings, projector mount. Shipped in stiff throwaway card board.Includes the Glass Cut spec sheet you need to orderthe glass from your local glass supplier.

74" / 62" Kitset floor stand (unpainted)$1,857.00


Innovation from ICE AV TECHNOLOGY LTD ShowroomHoloDesk Division Unit 14, 6 Airborne Road, POB 303 013 Albany Industrial Park,North Harbour Auckland, New ZealandAuckland, New Zealand Tel +64-9-414 2348

Email [email protected]

Please Note

Please note the above pricing is based on ex-stock Auckland, New Zealand

All Complete HoloDesk Systems are shipped in full timber foamed re-usable cases. If you have a specific installation date please allow sufficient time.

We will endeavour to provide accurate delivery times.Please note all prices, availability and specifications are subject to changewithout further notice. All prices exclude GST. All orders sold to NZ buyers subject to GST at prevailing rate.Export Orders - Pricing excludes freight, import taxes and custom fees. Export orders are not subject to NZ GST Sales TaxSales subject to ICE AV Technology Ltd Standard Terms & Conditions of Sale.Pricing quoted excludes set-up and installation.Pricing is based on the following currency according to your location - NZD, USD, GBP, EUROAll designs are copy right protected and remain the exclusive property of ICE AV Technology LtdThe Trademark HoloDesk is owned exclusively by ICE AV Technology LtdWarranty - Interactive Surface 12 months from shipping.Stand - 5 Years from Shipping. Please refer to Warranty Statement


2 2.8 The HoloDesk Price list USD2 2.8 List

74 inch HoloDesk * Complete systemUpgradeable MT Touch Frame

- Upgradeable MT Touch Frame- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc $14,521.00

Add Surface OptionICE Dupix - Dual Image Polymer $1,008.00ICE HoloContraBr $1,277.00ICE HoloContraM $1,133.00

74" HoloDesk IR Build Your Own - DIYUpgradeable MT Kitset Touch FrameICE HoloContraBr

$9,732.00



Add Surface OptionICE Dupix - Dual Image Polymer $935.00ICE HoloContraBr $1,171.00ICE HoloContraM $1,045.00


$7,715.00

Ver 1.01 E OE 27/02/2011 HoloDesk Multi Touch IR Frame





$3,741.00


- Upgradeable MT Touch Frame- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

$6,220.00Add Surface Option

ICE Dupix - Dual Image Polymer $534.00ICE HoloContraBr $640.00ICE HoloContraM $584.00


$2,499.00

32 inch HoloDesk * Complete system- Upgradeable MT Touch Frame- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

$4,997.00


32" HoloDesk IR Build Your Own - DIYUpgradeable ST Kitset Touch FrameICE HoloContraBr

$2,001.00



Pending launch Please note the Full Multi Touch Controller is pending Q2 2011 ShippingDIY Floor Stand. DIY Floor Stand. The very same stand we use, excluding the side mounts, unpainted. All welded and ready to paintIncludes the fittings, projector mount. Shipped in stiff throwaway card board.Includes the Glass Cut spec sheet you need to orderthe glass from your local glass supplier.


32" / 42"/ 50" Kitset floor stand (unpainted)$1,260.00



Please Note





Single Touch Framed The HoloDesk Price list USDUpgradable List

74 inch HoloDesk * Complete system- Upgradeable ST Touch Frame- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

$7,436.00

Add Select Surface OptionICE Dupix - Dual Image Polymer $720.00ICE HoloContraBr $912.00ICE HoloContraM $810.00


$3,918.00


$5,016.00



$3,594.00

Ver 1.01 E OE 27/02/2011 HoloDesk Single Touch IR Upgradeable Frame


$6,038.00



$4,190.00


$3,766.00



$1,919.00


$3,474.00



$1,576.00



DIY Floor Stand. DIY Floor Stand. The very same stand we use, excluding the side mounts, unpainted. All welded and ready to paintIncludes the fittings, projector mount. Shipped in stiff throwaway card board,Includes the Glass Cut spec sheet you need to orderthe glass from your local glass supplier.





Please Note





Edgeless Single LTD / Touch The HoloDesk Price list USD74 inch HoloDesk * Complete system

Edgeless Suspended Interactive Image- Edgeless Interactive Touch- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

$15,357.00Select your preferred projection surface


74" Edgeless Build Your Own - DIYInteractive Laminate SurfaceICE HoloContraBr

$9,228.00

62 inch HoloDesk * Complete systemEdgeless Suspended Interactive Image

- Edgeless Interactive Touch- 6mm Tempered Laminated Substrate- Complete Floor Stand- L/R Shelf Brackets, Floor Shelf- Re-usable Foam Lined Freight Case- Complete Set of Common Fittings etc

£5,855.18Select your preferred projection surface



$6,406.00

Ver 1.01 E OE 27/02/2011 HoloDesk Single / Limited DT Edgeless






$4,271.00






$4,547.00

32 inch HoloDeskEdgeless Suspended Interactive Image





$4,184.00



DIY Floor Stand. DIY Floor Stand. The very same stand we use, excluding the side mounts, unpainted. All welded and ready to paintIncludes the fittings, projector mount. Shipped in stiff throwaway card board.Includes the Glass Cut spec sheet you need to orderthe glass from your local glass supplier.



Innovation from ShowroomICE AV TECHNOLOGY LTD Unit 14, 6 Airborne Road, HoloDesk Division Albany Industrial Park,POB 303 013 Auckland, New ZealandNorth Harbour Tel +64-9-414 2348 Auckland, New Zealand Email [email protected]

www.holodesk.biz

Please Note





The HoloDesk

Technical

Physical

Image Size Dia inches 32 inch 42 inch 50 inch 62 inch 74 inchActive Touch Area 710 x 400 mm 932 x 524mm 1110 x 630mm 1371 x 772mm 1636 x 922mmImage Area in Sqm 0.467 0.748 0.976 1.456 1.969Complete SystemGross Shipping Weight kg 66.65 81.8 91.1 125.1 121.58Shipping Crate Dimensions mm 1300 x 800 x 160 1400 x 800 x 150 1350 x 900 x 160 1650 x 1000 x 160 2200x1200x160

Interactivity Touch: Icon definition

Single Touch Limited Dual Touch Dual Touch Multi Touch

10-Jun-10 All Specifications subject to variation and change without further notice

Ver 1.01 E OE 25/02/2011 HoloDesk Technical

The Official HoloDesk™ FAQ 21 February 2011 What software can I run on the The HoloDesk ™? If the software runs on a Windows OS PC you can use it with a The HoloDesk ™ to do what ever you want. The display / interactive hardware is independent of the functionality of the software. So if you can converge, manipulate on the desktop of your monitor with a mouse and custom setting then the HoloDesk will display this and allow you to interact accordingly. Can I use a Mac computer to run the The HoloDesk™? Yes you can use a Mac OS only with the Single Touch edgeless interactive laminate. However you must clearly stipulate this with your order, otherwise we will ship the Windows OS version. The connector will be a D9 RS232. The iQRite Interactive Touch Frame is only a Windows OS system. The suitability with the Mac OS is a changing situation so please check in for the latest. We will be introducing a third model of the HoloDesk that is both Mac OS and Win 7 and operates in Dual Touch. Currently the physical design is in progress. How does the HoloDesk connect to the computer? Touch Frame – via USB Interactive Laminate – via USB or R232 D9 connector. If you do not specify then we ship the USB option. How much space does a The HoloDesk ™ require? This is determined by the projector focal length, screen width and height of the stand. There is a slight variance based on the size of the display. The maximum overall dimensions of a 74? dia screen would be in the region of 1880mm W x 650mmD x 1700mmH On the 42 inch system the dimensions are 1210mmW x 600mmD x 1400mmH. This includes the projection space required. Some indivdual customisation, angle of the screen etc would effect dimensions. Where is the projector located? The projector is placed beneath The HoloDesk ™ surface and is an integral part of the floor stand structure. Some people know a data projector as a beamer, or LCD projector or DLP projector. These can connect to any computer, dvd player, VHS video player etc. Does The HoloDesk ™ come with a floor stand? In the Plug-n-Play version it will be supplied with a pre-configured floor stand and the all important floor stand. In the DIY version we do not supply a stand and you need to specify the floor stand which we provide in a DIY format. Does the floor stand collapse? Yes the floor stand is design to ship and store flat. We realise that ease of transportation is an important issue for DJs. It takes a few moments to bolt together. How sensitive is The HoloDesk ™ to price increases? World demand for materials and components in the electronic industry is at all time high and the problem is increasing. Shortages, production lead times, component delays all impact on The HoloDesk ™. By Q2 2011 the price of the HoloDesk substrate will increase by 30%. The cost of materials will affect the HoloDesk. Glass and Steel pricings are increasing worldwide and we are unable to avoid these. Worldwide there is a shortage of steel which will affect many items you are already buying as the price of steel is undergoing global price increases. Our pricing will change from time to time to reflect this. Conversely as we are able to reduce costs we will pass these on as well. Is The HoloDesk ™ mass manufactured?

The manufacturing of a The HoloDesk ™ is a labour intensive process. Each order is manufactured against firm paid up orders only. Some components are manufactured in bulk. Can I get a discount if I am a famous DJ living the high life with fans bowing at my feet? We are always interested in partnering with strategic partners and ambassadors. Request our HoloDesk ™ Global Partner details. Is the technology well proven? The technology we use in the The HoloDesk ™ is well tested, patented and used in other industries worldwide. ICE AV use these technologies in other divisions of the company with clients world wide. Does the The HoloDesk ™ wearout? The actual touch surface can not wear out with normal touch action. Systems we currently supply use unbreakable polycarbonate or tempered glass. Both surfaces of the HoloDesk have additional protective laminates. As the The HoloDesk ™ is powered by a projector this will wear out over time? Is plexi glass a suitable substrate? Yes you could use plexi glass. though we can also use polycarbonate as it is far easy to work with and almost impossible to crack and has incredible strength. Acrylic can be easier to crack, not easy to drill. Acrylic is harder than polycarbonate though that is not to say it is easy to scratch polycarbonate with normal use. We are looking at adding a bonded safety film to the polycarbonate touch side as an option if customers have a concern. You could add this at any time. For the Edgeless Systems we use 6mm tempered glass as the base of the manufacturing process, For the Frame system we can use glass and polycarbonate. What is the projector lamp life? The WXGA version we will supply, has a manufacturer’s stated lamp life of up to 4000 / 5,000 hours in economy mode depending on which model projector. As The HoloDesk ™ is an optical display system normal care and maintenance should be exercised. The projector requires standard maintenance actions and subject to projector manufacturer warranties. Does the touch technology wear out? No it can not physically wear out and is actually never touched when using The HoloDesk ™. We offer a replacement top surface membrane that ensures the substrate proper is never permanently marked. What is the difference in the two interactive touch solutions? They are both two very different technologies. The I.C.E Capacitance Laminate is a revolutionary product that is transparent and has no visible edge or frame. When laminated to glass or (even) timber it enables touch interaction through the mounting substance, making it the perfect solution for a Minority Report type interactive surface. We think of it as smart touch intelligent transparent plastic. For the DIY community some skill and care is required to laminate the I.C.E Capacitance Laminate to the substrate. We are offering this with a permanent adhesive as standard. If you require it as a removable adhesive laminate please ensure this is clearly stated. Typically you would not require the remoavble adhesive. The iQRite Interactive Touch Frame is a sophisticated IR frame that incorporates the latest technologies and is available in Single, Dual, and Multi Touch. It represents the very latest in IR touch developments. It is very straightforward for the DIY community to mount to your own substrate by simply connecting the four sides and mounting onto the substrate and adhering with the bonding tape we supply. What is Multi Touch? Multi Touch is the next evolution in computer interaction that uses multiple and simultaneously user touch points. There is a core industry group world-wide not in the public eye that is active building software, hardware and services for this next generation user experience. Installations are now starting to appear world-wide. A few large corporates are a part of this industry, however it is being driven by a passionate group of developers, programmers and supported by a select few hardware manufacturers such as iQRite ™. We always think of Multi touch as being 3 or more simultaneous touch actions and more commonly 10 to 32. Please visit the web site for images of the many multi touch gestures being implemented. These do vary according to the touch technology used.

What is Dual Touch? This term is a generic term referring to two touch points. The Apple iPhone has helped the public to understand this new gesture experience. What is Limited Dual Touch? Limited Dual Touch is a two finger interaction experience on the display surface. It is a phrase we use specifically with the Edgeless Interactive Transparent Touch laminate. Typically it has such functions as rotate, zoom and stretch. A fixed Dual Touch requires one touch to remain in place while a second touch performs the zoom and rotate / pinch motion. We are currently beta testing the edgeless transparent touch plastic for two independent touch points. What is True 2 Touch Touch? This is the touch interaction we give to the Dual Touch edgeless transparent touch plastic for two independent touch points.We are currently beta testing the edgeless transparent touch plastic for two independent touch points. We will offer this solution once Alpha testing is completed and manufacturing commences. What is Single Touch? It is the most common and prevalent interactive screen touch experience and is used extensively in many industries. The most common application is in kiosks, machinery control panels and remote controls for example. Single Touch as it applies to the AV industry, normally assumes a digital graphical display being created either from a projector or flat panel display. Do you have technical specifications of the principal hardware components? Yes, we are able to supply full data specs of all components. What display resolution does The HoloDesk ™ support? This is determined by the computer graphics card and projector. We recommend and can supply a projector that has a native resolution of 1280 x 800 pixels but can support up to 1600 x 1200 pixels and 1080P. Why do you offer two different projectors? We have two options according to screen size. The have similar performance specs, however the optics are suited for the different size categories. 32?, 42?, 50? 1280 x 800 native, 3000/5000 lamp hours, 3000:1 contrast, 2500ANSI, XGA / HDMI connector inputs, 3D Ready, 28dBA Operation (Low Mode) 62?, 74? 1280 x 800 native, lamp life of up to 4000 hours (in low mode), 2001: contrast, 2500ANSI, XGA / HDMI connector inputs Dual VGA RGB (D-sub) terminals, 3D Ready, built-in LAN connection, 29dBA Operation (Low Mode), 6seg. Colour Wheel (R/G/B/W/Y/C) Can the HoloDesk ™ run for long periods of time without problems? The projector can run for extended periods of time. Time has no bearing at all on the actual touch screen itself. Is it only viewable in the dark or can it be seen in daylight? The screen can be used in daylight, though the best effect is in a environment where the lighting is controlled. In an indoor environment, club or dance venue there will not be issues. If you have concerns please let us know more details of the environment. There are optional enhancements if you require bright displays. The dual side image view of the The HoloDesk ™ is best seen and more easily achieved in a lower brightness environment. How is the image created on The HoloDesk ™? The HoloDesk ™ image is created by rear projection using a high resolution projector. Please note you need to specifically order the projector and iss not supplied unless expressely orderd. To get things clear for me, what do you mean by projector? The projector creates the image on the Holodesk that the DJ interacts with. In Europe it is described as a Beamer. Can I output the computer output to a large stage backdrop screen on a second projector or the ICE Flexible LED Curtain screen? If you wished to have a view of the desk displayed that was say 3m wide that was like a digital stage back drop;

Then two considerations and options are needed. The graphics card needs to be either of these 1- dual head graphics card, 2 – Matrix Dual Head, 3 – external 1:2 VGA Splitter…. one of the outputs feeds the projector creating the interactive image for the DJ and the other goes to either: 1 – another projector projecting on to the wall. 2 – display on one of our LED Flexible Curtain screens. Or it you wanted to display the HoloDesk on a large projection screen somewhere else in the venue, then you could take an output signal from the HoloDesk projector and connect this to a projector. Can you help me configure The HoloDesk ™ to run the Traktor Pro and Emulator or any other software for that matter? Please refer to the licensor of the software. They are qualified to assist you if you have legitament copies of their software. We are suppliers of the touch and visual display hardware and this has no bearing on how you set up your software application settings for your music. How do I calibrate The HoloDesk ™? The HoloDesk ™ requires calibration each time you move the projector relative to the screen position. If you are using your The HoloDesk ™ at various venues you will need to set it up each time. Once you have done this a few times it will be a pretty straightforward process. When you recieve your system there will be instructions on how you should calibrate. What does the calibration process do? This aligns the visual points with the actual touch points. Why do you offer four screen polymers. As a specialist in screen solutions we have the luxury of being able to draw on a full catalog of screen polymers. Today buyer demands choice, so we are responding to this. What is the difference in the four screen choices? 1 – HoloLite90™ is a 90% transparent projection film that creates a Minority Screen experience with imaging on both sides of the screen. This screen polymer works best when the environment is no more than 200 lux to achieve dual imaging on both sides of the screen. Here are two videos that will help you understand this further. Video One Video Two 2 – HoloContraM™ is a dark grey projection screen that creates an impressive bright high contrast image for the DJ. Can be used in a higher lit environments. Slightly brighter image on the DJ side of the surface. 3 – ICE Dupix™ is a 360 degree imaging screen that delivers identical perfect images on both sides of the screen. Perfect for allowing the audience to view the same image. Milky white appearance. If used in the same nite club environment as the HoloContraM then the audience side would be brighter. 4 – ICE HoloContraBr™ is a 360 degree imaging screen that delivers identical images on both sides of the screen. It is a light Grey in colour and allows more light to transmit through. Similar to HoloContraM which slightly reduced contrast but brighter. Do you recommend a particular screen from the options? Only in special applications would you use the HoloLite90 when you need a screen that is truely transparent. If you want the brightest audience side then choose ICE Dupix. If you want the highest contrast and brightest image for the DJ then choose HoloContraM. If you want good brightness with higher contrast than Dupix and excellent Dual imaging on both sides, choose HoloContraBr. There are slight price variations between all projection film polymers. Relative to ambient light levels HolocontraM has the brighter image for the DJ. Can you do the laminating for me? Yes we can laminate and assemble the touch surface for you onto the laminate substrate ready for you to mount onto a stand. Please inquire for pricing.

If I want to make my own HoloDesk™ surface what do I need to purchase? You would to purchase the Projection Laminate and Interactive Kit if you wanted to laminate it yourself. You can either purchase the Projection Laminate and Interactive Kit only. The Interactive Touch frame option is a lot simpler and easier to install than the Interacive Edgeless laminate. How do you ship the DIY HoloDesk ™ components? We ship this in two tubes. One containing the interactive component and the other contains the projection screen laminate. How do you ship the Complete Plug-n-Play HoloDesk™? We ship this in a rugged shipping ply crate that is glued, screwed complete with hand made foam cut outs etc to protect all items. How do you ship the DIY System if you laminate and supply the Glass surface HoloDesk™? We ship this in rugged timber crate foam lining to protect the surface. How much does it cost to ship the Holo Desk™ to my country? This depends on whether we use Courier service, Air Cargo or LCL Ocean shipping. Cheapest is by sea and takes on average 4-5 weeks. DIY components – Interactive and Projection polymers ship via courier and take about 5 days. Can I purchase the Floor stand for the DIY HoloDesk™ option? Yes we ship this unpainted and with all fitting components including the projector mount solution. We ship this in a rugged cardboard packaging. Can you give me the costs for a HoloDesk? Yes we have full price lists available in four currencies according to where you live in the world. Simply send us an email to this address and we can send to you. Let us know what size you prefer. sales@holodesk dot biz Can I pay for my HoloDesk ™ after I receive it? We must receive you payment with your order. We are unable to provide credit terms. What is the delivery time after I order my HoloDesk ™? For the DIY set, delivery times is approximately 2-4 weeks after we receive your payment. We are working at reducing this time period. The plug-n-play version of the The HoloDesk ™ currently varies according to size and stocked components. It also varies whether it is a Framed or Edgeless solution. For further information contact: International Sales Office ICE AV Technology Ltd, Auckland, New Zealand www.iceav.co.nz www.holodesk.biz iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology Limited.

Tel 0064-9-4142348 [email protected] [email protected]

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