holistic hotelier - green sourcing for hospitality

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Organic and sustainable for European buying groups, hotels and restaurants. Spring/summer 2011

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A European green sourcing directory for buying groups, hotels and restaurants

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Page 1: Holistic Hotelier - Green sourcing for hospitality

Organic and sustainable for European buying groups, hotels and restaurants .

Spring/summer 2011

Page 3: Holistic Hotelier - Green sourcing for hospitality

We love organic, eco and sustainable.

We love artisan products and local purchasing policies.

We love short supply chains and linking producers

directly with their market.

As marketing consultants in the organic and eco-tourism sectors we have often searched for a green sourcing directory on behalf of our clients. They wanted to implement further eco policies into their

hotels and we wanted to help them, so we looked high and low all around Europe, and as we couldn’t find one we decided to create

one. So here it is. All green and shiny and ready to go.

The aim of HolisticHotelier is to support European buying groups, hotels and restaurants. We want to make the process of turning

sustainable that much easier, but not at an unnecessary expense to the environment, therefore we only source European products and

we never air freight.

Have a read of what we are all about and then join us in Europe’s first green sourcing directory for hospitality.

HELLO !

HolisticHotelier

Page 4: Holistic Hotelier - Green sourcing for hospitality

Foods general – fresh, ingredients, artisan.

Wines & beverages –wine, juices, teas, coffee, hot choc. Kitchen – non food items, appliances Housekeeping – linens, towels, laundry bags, washroom, spa Merchandise – Organic T shirts, jute bags. Cleaning products. Interiors –Lighting, art and decor. Energy saving – Water, heating, lighting. Gardens and pools - Growing, maintenance. Consultants and services.

1 . I n t r o d u c t i o n2 . H o w t o u s e t h e d i r e c t o r y 3 . H o l i d a y s f o r y o u r s o u l4 . G u i d e l i n e s o n g r e e n

p r o c u r em e n t

Index Ho

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Don’t think directory, think

European platform, think

collaboration and new ideas, think

Like minded associates and new possibilities.

Sound more useful? Read on...

Good business is about building relationships...We want this to be the start of a relationship between you, our small but

dedicated team at HolisticHotelier

and the thousands of European hotels, restaurants and buying groups that we reach with our ongoing campaigns.

Our aim is to create an efficient, easy source service for the eco tourism market in Europe, where hoteliers can purchase in the most direct and efficient way possible and to the best of our abilities to shorten supply chains and distribution miles.

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rAdvertising with

Page 6: Holistic Hotelier - Green sourcing for hospitality

Broadcast your brand and deals

Consumers t oday connec t w i t h b r ands i nf undamen ta l l y n ew ways , o f t en t h rough med iachanne l s t ha t a r e beyond manu fac t u re rs ’ andr e t a i l e r s ’ con t ro l . Tha t means t rad i t i ona lma rke t i ng s t ra t eg i es mus t be redes i g ned t oacco rd w i t h how b rand r e l a t i o nsh i ps havechanged .

Source: Harvard Business Review

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Page 7: Holistic Hotelier - Green sourcing for hospitality

Il Business di BIO – here wewrite more in depth articles inour dedicated business tobusiness organic marketingmagazine.

Got a good story to tell? Share it in

Il Business di BIO.

Click the cover to read >

...promote your special offersH

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Let us know what great deals you have going on and we will include them in our newsletter and on our Facebook and Twitter pages.

The directory, downloadversion– as well as thewebsite you can also have afull display advertisement inthis download version of ourdirectory. With live links andan interactive format that iseasy to forward and share,readers really like this type ofmedia, it gives great visibilityof HolisticHotelier.

PR and media hospitality sector– We run ongoing PR throughoutEuropean hospitality media. Lookout for our feature article inHotel-industry.co.uk 1st week ofApril 2011.

Page 8: Holistic Hotelier - Green sourcing for hospitality

Our partners or as we prefer to thinkof them, our friends...

We just love making friends and collaborating is agreat way for everyone to share and benefit.

Discounts to members – Encourage repeat orderingfrom your clients with a discount scheme for members.We make discount offers in our store for our members, youcan join in as well and offer discounts to HolisticHotelier

members.

We work with these great people...

Organic Holidays. Established in the UKover 12 years ago, this well renowneddedicated organic holiday company nowmarkets over 1000 organic internationaldestinations.

Eco tourism Israel – Dedicated to sustainable tourism inIsrael and helping their affiliated destinations in allaspects of greening their businesses.

Fou Furnishings – Manufacturers of organic textiles witha customer base of international clients in the hospitalitysector.

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Page 9: Holistic Hotelier - Green sourcing for hospitality

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rOur social tourisminitiative

“How come we are going to Italy fora holiday? You said we were broke,you said I would have to sell akidney if I wanted new skates”

Everyone needs abreak, particularlyfrom cancer.

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Holidays for yoursoul is a socialtourism projectthat provides aunique marketingopportunity forhotels and bed &breakfasts and thegift of a holiday tofamilies affectedby cancer.

Become a partner destination, visit the website for more information.

Read Muriel’s Angel holiday, Written by one of our angel holidayguests. It’s on the website.

Page 10: Holistic Hotelier - Green sourcing for hospitality

100% cotton facial

cleansing pads

Special launch offer and discounts for members.

100% cotton baby

cleansing pads

100% cotton baby

safety buds

Purchase direct in the HolisticHotelier store.

Page 11: Holistic Hotelier - Green sourcing for hospitality

Customer loyalty programme. It costs 5 times as much tofind a customer as it does to keep one.

As well as our discount scheme for our partner members wewant to reward our loyal customers and keep them comingback. As an advertiser with HolisticHotelier you can becomea part of our loyalty programme and also get to keep yourcustomers for ever and ever.

Affiliate Programme – Amazonbecame a household namewith their pioneering affiliatemarketing programme. Wehave a similar goal in theEuropean hospitality sector.Think BIG or stay in bed, we say.

more to come...H

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HolisticHotelier provides a keyopportunity for web marketersand industry related websites topromote the directory andgenerate a revenue from salesgenerated via their clientchannels. As an advertiser thiscreates a multitude of platforms

to be visible from, which in anutshell means your ad get infront of 10’s of thousands ofmore people, plus you canbecome an affiliate and earnrevenue from your website.

Page 12: Holistic Hotelier - Green sourcing for hospitality

Advertise with us and reach thousands of eco hoteliers.

We are the only green sourcing directory for

European hospitality.

Hotelier

Image, courtesyofLe Lappe, Tuscany.

Holistic

Page 13: Holistic Hotelier - Green sourcing for hospitality

Buying organic hotel linens willcreate a distinctly luxuriousexperience for you and yourguests and give assurance thatyour linens are from a positive,toxin free, fair trade and planetfriendly source as well ascontributing to green sourcingfor hoteliers.

made from long staple fibres,so it’s soft, strong and durableand will last and last. Egyptianorganic cotton bed linen, inthread counts to 600, oozesquality; in the time honouredtradition of bedding which hasgraced the world's elite hotels.

High thread counts and finish to exacting standards suitable for hotel bedding.

LESS linen miles.This range is made inItaly, so for Italianclients, orders aresent direct from thefactory rather thanvia our distributioncentre in the UK.

Spread out on a full page to get your brand seen

Page 14: Holistic Hotelier - Green sourcing for hospitality

Handles are available in a number of different styles & materials:

Cotton webbing, filled with ropeDrawstring, Flat cotton webbing Handle, Rope (with eyelets)Bamboo / Wood

Bespoke jute bagsA stunning and practical way for your brand name to stay in front of your customers.

Produced in a climate neutral

factory. Printing - water based dyes.

See info for standard and bespoke range in the HolisticHotelier store

This ½ page advertisement

is no half measure

Page 15: Holistic Hotelier - Green sourcing for hospitality

Zeta free -Without synthetic or harmful pesticides. A natural product for repelling pests such as biting flies and mosquitoes. Functions for 45 nights. Repels pests and refresh the air in closed rooms, too. Contains 100% pure essential oils from basil, citronella, eucalyptus, lavender. 25 ml 0.9 fl. Oz. See in store to order

Great comfort is assured with Organyc’s hypoallergenic feminine hygiene range. 100% organic cotton and biodegradable, no wood pulp or harsh bleaches. Full range in the HolisticHotelier store

The l i t t le things that make a stay real ly comfortable.

How many of your guests forget their toothbrush? Give them something to smile about with an eco toothbrush from Monte Bianco. With a re-usable handle it means that you need only ever replace the brush head. This helps to reduce plastic waste by up to 60%, which otherwise ends up in landfill. Available in the HolisticHotelier store.

Showcase a product ina 1/3 page advert

Page 17: Holistic Hotelier - Green sourcing for hospitality

ble pagethe impact

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Rates and guidelines -Launch offer? of course there is

...Get it NOW before we realise how

much money we're loosing!

Online directory options

Just want to say hello - Include your logo or product image, which ever shows your best side + approx 100 words text and a live link to your website.€55.00 per 3 months

Shout out loud ** Basic listing as above + we get to shout aboutyou on our social media platforms.€77.00 per 3 months

Smart cookies offer - Banner ad in the side bar of your category listing+ basic listing + social media promotion. (Sorry there are no biscuits supplied in this offer, we just trying to say you are very intelligent to take this advertisement)€99.00 per 3 months

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Lets get serious* - for those that know a good thing when they see it, lets talk about display advertising in the downloadable directory...

I.F.C (inside front cover) €275.00Double page €295.00Full page €195.001/2 page €125.001/3 page €95.00

Prices are per 6 months.

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See the directory at HolisticHotelier.comfor layout and further details.

* Take an ad in the downloadable directory and you automatically get to say hello in

the web directory and to shout out loud on our social media platform. (that's for no

extra lire)

** social media campaign - this includes 50 posts per month on Twitter and one per

week on Facebook.