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JANUARY 2018

HOLIST IC HEALTH AND NUTRIT ION

Map of 6834 news articles about holistic health and nutrition from January 1st, 2015 to January 17th, 2018. Labeled and colored by topics.

§ Health Tips (12%), Healthy Diets to Fight Obesity (10%), and Healthy Restaurants (Vegan and Gluten Free) (9.7%) were the most frequently mentioned topics in the holistic health and nutrition topic.

Holistic Health and Nutrition Trend Analysis

Oral Health (1.1%)

Healthy Restaurants (Vegan andGluten Free) (9.7%)Health Tips (12%)

Food Safetychain (0.84%)

Local Communities Efforts and Mental Health (5.9%)

Naturopathic Medicine (8.8%)

Healthy Diets to Fight Obesity (10%)

Vanilla, Cacao, Chia Seeds (3.2%)

UNICEF against Malnutrition (7.5%)

Agriculture, Food Systems (8.2%)

Gut Health, Probiotics (5.8%)

Vaccine (5.5%)

Vitamin, Omega (5.3%)

Consumer Food & Retail Trends (4.6%)

Health Recipes (4.5%)

Digital Health App (2.0%)

Hormone and Menstrual Cycle (1.9%)

Vitamin Packs (1.1%)

Meaningful Breakthroughs, Integrative Health (0.37%)

Narra t i ve Evo lu t ion Over T ime

2015• Health Tips (8.5%), Health Diets to Fight

Obesity (7.6%), and Healthy Vegan and Gluten Free Restaurants (7.6) were the most popular topics in 2015.

• Vaccination (5.7%) was one of the most mentioned topics due to the discussion around mandatory vaccination.

Local Communities Efforts and Mental Health

Healthy Vegan and Gluten-free Restaurants

Vanilla, Cacao, Chia Seeds

Gut Health, Probiotics

Meaningful Breakthroughs, Integrative Health

Consumer Food & Retail Trends

2016• In 2016, conversation around Vanilla, Cacao

and Chia Seeds increased by 22% compared to 2015, Gut Health and Probiotics increased by 15%, and Healthy Vegan and Gluten-free Restaurants increased by 11%.

• Public narratives on Local Communities Efforts for holistic nutrition, and improving mental health increased by 68% compared to 2015.

2017 ~ 2018 January• In 2017 and January 2018, conversation

around Consumer Food and Retail Corporates’ accountability in healthy meals significantly increased along with ’clean label’ narrative, and summits and partnerships hosted by big food companies.

M E D I A A N D S O C I A L T R A C T I O N O F T O P I C S

Scatterplot of 30 sub-topics Quid identified from the 6834 news articles within the holistic health and nutrition public narrative. Sized by number of articles within the topic.

• Nail symptoms, Gene Box (A holistic health platform), and Oral Health were the sub-topics that received the highest average social engagement.

• Articles about Vitamin Packs and Digital Health App have been published the most time in general.

Vitamin Packs

Gene Box (A holistic health platform)

Nail Symptoms

Consumer Food and Retail Trends

Vitamin, Omega

Healthy Diet to Fight Obesity

Oral Health

Gut Health, Probiotics

Vanilla, Cacao, Chia Seeds

Health Tips

Naturopathic Medicine

Digital Health App

Integrative Health

Healthy Recipes Healthy Restaurants

Malaysian Lifestyle

UNICEF Against Malnutrition

Agriculture, Food Systems

Vegan-inspired Farming

Cranberries

Food Safetychain

Gen Z Food Surveys

Nestle and Medidata’s Mobile Health Survey

Fibromyalgia

Moringa Powder

Alternatives for Cancer Treatment

D E E P D I V E O N G U T H E A L T H A N D P R O B I O T I C SQuid deeper dived into the Gut Health and Probiotics cluster and identified 18 sub-cluster within the topic. Within the topic, number of articles about Fermented Food and healthy diets for Leaky Gut and Celiac Disease increased over time during the last three years.

Articles within the sub-topics of Microbiome, Detoxification, Food Intolerances received high social engagement within the Gut Health and Probiotics topic. Articles about Depression and Psychiatric Training received high social engagement during last one year.

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Q1 2015

Q2 2015

Q3 2015

Q4 2015

Q1 2016

Q2 2016

Q3 2016

Q4 2016

Q1 2017

Q2 2017

Q3 2017

Q42017

Q1 2015

Q2 2015

Q3 2015

Q4 2015

Q1 2016

Q2 2016

Q3 2016

Q4 2016

Q1 2017

Q2 2017

Q3 2017

Q42017

● Fermented Food

● Detoxification

● Leaky Gut, Celiac Disease

● Microbiome

● Food Intolerances

● IBS, Fodmap Diet

● Depression, Psychiatric Training

● Cleanse and Detox

● Health Food Trends

● Common Cold

● Fighting Cancer

● Auto Immune Diseases

● Ionic Footbath

● Kombucha

● Newport Beach Cleanse

● Malt and Yeast Extract

● Reducing Inflammation

● Snake Oil

“Scientific links between processed food and depression keep getting stronger”

“Essiac tea fights cancer & inflammation”

“I was exhausted –until I cut out sugar and dairy”

“Probiotics help reduce symptoms of depression”

TOP 20 F IELD SPECIF IC KEY WORDSQuid algorithm identified field-specific key words from the 6834 global news articles within holistic health and nutrition narratives during 2015 ~2018.

N U M B E R O F A R T I C L E S

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S O C I A L E N G A G E M E N T

Blood Pressure

Health Care System

Fast Food

Junk Food

Fatty Acids

Blood Sugar

Immune System

Vitamin C

Food Production

Vitamin D

Energy Levels

Food Safety

Food Security

Nervous System

Public Health

Conventional Medicine

Medical Care

Food Industry

Food System

Real Food

Calorie Burn

Blood Pressure

Adverse Reactions

Chemical Compounds

Thyroid Hormone

Immune System

Energy Source

Vitamin C

Stem Cell Therapy

Birth Control

Fast Food

Pharmaceutical Companies

Vitamin D

Conventional Medicine

Blood Sugar

Health System

Nervous System

Public Health

Food Additives

Fatty Acids