holidayiq winter intelligence report 2012 - 2013 - final
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HolidayIQ winter intelligence report 2012 - 2013TRANSCRIPT
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HolidayIQwww.holidayiq.com
HolidayIQ
Winter Intelligence 2012
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HolidayIQwww.holidayiq.com
Winter Intelligence Report 2012
• HolidayIQ.com is India’s largest travel information portal built by India’s first & largest travel community
• Travellers across India plan their holiday on HolidayIQ.com based on reviews, photos & insights provided by other travellers.
• With more 1300 Indian destinations and 30000 Indian hotels, HolidayIQ.com reaches 5 million Indian travellers every month from different parts of the country.
• HolidayIQ .com is not a travel agency; travellers can compare prices & book with multiple online and traditional travel agencies through HolidayIQ
• This report is an analysis of Indian travellers planning their holiday in the winter season of 2012 i.e. between Nov 2012 and Feb 2013.
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HolidayIQwww.holidayiq.com
Key Findings
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Top Winter 2012 Destinations
Puri
Kerala
Goa
Tarkarli
Mahabaleshwar
Andaman & Nicobar
No. of travellers
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Cities with highest no. of Winter Travellers
Mumbai
Kolkata
Pune
Bangalore
Ahmedabad
Delhi
No. of travellers from the city
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Key Stats
Average trip length2.7 nights
Average Trip BudgetRs 20870
Average Group size4.7 persons
Average budget per personRs. 4485
Avg budget per person per nightRs. 1655
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2012 vs
2011
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Winter Season : 2012 vs 2011
0
5000
10000
15000
20000
25000
15925
20870
Trip Budget
3900
4000
4100
4200
4300
4400
4500
4600
4133
4485
Budget per person
0200400600800
10001200140016001800
1237
1655
Budget per person per night
2.5
2.6
2.7
2.8
2.9
3
3.1 3.05
2.7
No. of nights
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.35
4.7
Average Group Size
Rs Rs Rs
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The Budget Effect
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The Budget Effect
Average Budget Per Person per day is 21 % lower for groups with 3 or more travellers than for
groups with 2 or less travellers
0200400600800
100012001400160018002000
1763
1452
2 or less people 3 or more people0
10
20
30
40
50
60
33
43
51 50
<1000 1000-5000 5000-10000 >10000
Trips with higher per person budget has a longer planning period.
Rs Days
Rs
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Long-haul destinations had highest average per person budget
0 5000 10000 15000 20000 25000 30000
SikkimAndaman & NicobarKeralaRajasthanHimachal PradeshJammu & Kashmir
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Southern pilgrimage destinations had lowest average per person budget
850 860 870 880 890 900 910 920 930
DindigulHogenakkalDharmasthalaSringeriThirukkadaiyur
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Smaller cities led with highest budget per person
0 2000 4000 6000 8000 10000 12000
GhaziabadKanpurAgraVijaywadaDehradun
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Holiday with Kids
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Holidays with kids
Budget of trips with kids was 63% higher than the trips without kids
18.0 20.0 22.0 24.0 26.0
Murud
Ratnagiri
Rajasthan
Kovalam
Bandipur National Park
16.00 18.00 20.00 22.00 24.00
Jamnagar
Rajkot
Baroda
Surat
Aurangabad
Destinations with maximum % kids tourists City with maximum % kids tourists
% %
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Planning a Holiday
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Planning Period of destinations
0 10 20 30 40 50 60 70 80 90
PuriKanyakumariVisakhapatnamHavelock IslandAllahabad
Destinations with longest period of planning (Days)
0 5 10 15 20 25
DiveagarDharmasthalaBordiKukke-SubrahmanyaHarihareshwar
Destination with shortest period of Planning (days)
Days
Days
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Planning period of travellers from different cities
0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00
VaranasiJamshedpurAllahabadKolkataDurgapur
City of Travellers with longest period of planning
0 5 10 15 20 25 30 35
SuratBarodaRajkotVadodaraValsad
City of Travellers with shortest period of planning
Days
Days
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Planning Period
0
10
20
30
40
50
60
36
52
2 or less nights 3 or more nights
Average planning period of Trips 3 nights or more is 44% more than trips 2 nights or
less.
0
10
20
30
40
50
6054
4449
45
36
East North North East South West
Destination region wise planning period
Days Days
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Metro*vs
Non-Metro*Traveller
*Top 6 populated cities (Mum, Del, Blr, Kol, Hyd, Che) vs the rest
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Metro vs Non-Metro (origin city)
Average No. of nights
2.7
2.71
2.72
2.73
2.74
2.75
2.76
2.72
2.75
Metro Non-Metro4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.5
4.82
Metro Non-Metro
Average No. of people per trip
17000
18000
19000
20000
21000
22000
23000
19217
22537
Metro Non-metro
Average Trip Budget
4600 4700 4800 4900 5000 5100 5200
Non-metroMetro
Average Budget per person
Rs.
Rs.
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Metro vs Non-Metro
Average Budget per person per night
1520
1530
1540
1550
1560
1570
1580
1590
1546
1579
Metro Non-metro37383940414243444546 45
40
Metro Non-metro
Average Planning Period (days)
35% of trips from non-metro travellers had at least one kid.
29% of trips from metro travellers had at least one kid.
DaysRs
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Single Travellers
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Single Travellers
Top Destinations where Single Travellers Go
Kerala
Goa
Ooty
Andaman & Nicobar
Coorg
City's with highest no. of Single travellers
Mumbai
Bangalore
Kolkata
Delhi
Pune
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Holiday Diversity
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Holiday Diversity
0 200 400 600 800 1000 1200 1400
OotyAndaman & NicobarGoaPuriKerala
Destination with highest diversity of travellers(travellers from most no. of cities)
0 1000 2000 3000 4000 5000 6000
DelhiPuneBangaloreKolkataMumbai
City with travellers going to highest no. of destinations
No. of cities
No. of destinations
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Metro Match
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Metro Stats
0 0.5 1 1.5 2 2.5 3 3.5
MumbaiKolkataHyderabadDelhiChennaiBangalore
Travellers from Delhi go for longer trips that other metros.Bangaloreans go for the shortest.
0 1 2 3 4 5 6
MumbaiKolkataHyderabadDelhiChennaiBangalore
Mumbaikars travel in larger groups than other metros.Delhites have the shortest group size.
Nights
No of people
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6 metro stats
0 10 20 30 40 50 60 70
MumbaiKolkataHyderabadDelhiChennaiBangalore
Kolkatans take the longest to plan a holiday.Bangaloreans are the quickest.
0 5 10 15 20 25 30 35 40
MumbaiKolkataHyderabadDelhiChennaiBangalore
Most Mumbaikars travel with kidsLeast no. of Hyderabadis do.
Days
% with kids
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6 metro stats
0 500 1000 1500 2000 2500
MumbaiKolkataHyderabadDelhiChennaiBangalore
Delhites have the highest average budget per person per nightKolkatans have the least.
0 1000 2000 3000 4000 5000 6000 7000 8000
MumbaiKolkataHyderabadDelhiChennaiBangalore
Delhites have the highest average budget per person per nightKolkatans have the least.
Rs.
Rs.
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Stats of the States
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Stats of the States
Punjabis go for the longest trips (3.54 days) and Keralites
for the shortest (1.94 days)
Gujaratis travel in bigger groups (average – 5.33 people)
while Uttaranchal residents travel in smallest groups (3.44).
Rajasthanis have the highest budget per person (Average – Rs. 7502) while Orissa residents have
the least (Average – Rs. 3161)
Bengalis plan their travel 59 days ahead on an average,
however Gujarati’s just take 31 days on an average.
Punjabis have the highest budget per person per night (Average – Rs. 2855) while Bengalis
have the least (Average – Rs. 680)
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Indian Travel – Regional Story
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Region Matrix
Destination Regions
Region of Customer
% East North North East South West
East 57.4 11.9 6.8 17.3 6.6
North 9.6 44.1 2.0 26.3 18.0North East 22.6 13.1 27.3 21.2 15.9
South 2.8 6.7 0.9 77.3 12.2
West 1.8 20.4 0.9 18.4 58.5
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Thank You
For further information contact Nihal
@9886630627 or [email protected]