holiday season shopping cart abandonment: the global web performance epidemic
DESCRIPTION
The cold, hard, facts on the global web performance crisis sweeping the eCommerce world this holiday season - and the rising movement inviting all internet retailers and eCommerce software teams to fight back! A fun, light presentation on a serious topic for all online retail / eCommerce professionals and organizations - the risk of losing revenue and customers as a result of website performance issues especially during critically high traffic holiday season and cyber monday shopping surges. The content is packed with shocking industry data and statistics on shopping cart abandonment rates, online spending, the impact of web performance and revenue lost to page load time, online conversion rates, user purchasing behavior, customer retention, user experience and more!TRANSCRIPT
No shopping carts were harmed during the making of this slideshare.
This year, online
spending will reach
$1.5 trillion
Meanwhile, $3 trillion will
be lost due to global shopping
cart abandonment
of all shopping carts will
be abandoned this year68
percent
abandoned shopping carts
are due to slow load
time
1-in-5
That amounts to $600 Billion
a year lost as a result of poor
web performance
The average online
conversion rate is roughly
2.3%
percent
In 1812,
Napoleon invaded
Russia with
422,000 troops
In 1812,
Napoleon invaded
Russia with
422,000 troops
He returned with
only 10,000
troops
Napoleon's conversion rate was
also roughly 2.3 percent
Napoleon Invasion of
Russia 1812Average online conversion rate:
2.3%
percent= 2.3%
percent
As holiday shoppers drive up the traffic,
abandonment rates are rising in parallel as
frustrated users grow increasingly impatient
with poor performing sites
There was even an abandoned
cart spotted this week at the
site where the Titanic sank
Speaking of which…
Much like Rose, most
online shoppers don’t
leave with jack
<1
percent
of new visitors will buy
on a first visit
<1
percent
of new visitors will buy
on a first visit
25
percent
of abandoners will
never be seen again
of conversions come
from visitors that you
already know, or know
you
90
percent
Give them a reason to
come back
User experience is everything
Wishing you, your shopping carts and users a happy, prosperous and performance issue free holiday season!
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@alertsiteuxm#hearts4carts
Watch the video!
Internet Retailers Against Global Shopping Cart Abandonment
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