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Agenda and Strategies on Urban Tourism

Seoul International Fair & Sustainable Tourism Forum 2017

September 7th 2017

Barcelona’s Case

Agustí ColomCouncillor of Enterprise and TourismBarcelona City Council

1

4th tourist

destination

in Europe in

overnight

stays

A unique blend of cultural heritage, design, shopping , architecture & beach features as an urban destination

Ranked 1st Cruise port of the Mediterranean with 2.6 million passengers in 2016

An airport with a brand new terminal serving over 44.1 million passengers and 130 international destinations in 2016

4th world city in the

organisation of

international meetings

(ICCA)

First urban destination in the world to

obtain the Biosphere certification of

Responsible and sustainable tourism

One of the world’s

favourite cuisines offered

at fine restaurants with 20

Michelin stars

Barcelona: a successful case

Tourism in Barcelona has grown fast

2

Tourist accommodation:Public concern on the effects

Ratio accommodation beds / residents

Rise in price of long-term rentals

Decrease in the number of long-term leases

Stopping licenses

3

Tourist flows according to Twitter. Barcelona 2015. Urban Planning Department, Barcelona City Council

Tourist concentration

4

Survey of the perception of tourism 2016Barcelona City Council

40.3% of the tourists

consider that several places

of the city are overcrowded

for visiting.

Survey of tourist activity 2016Barcelona City Council

Citizens’ & Tourists’ Opinion

Public aware of the increase in tourism

“Barcelona has to keep on attracting more tourists”

“Barcelona is reaching the limit to host more tourists”

5

2015 elections: Tourism, an emerging issue

Photo:Pere Virgili. ARA 2014

Photo: Xavier Gómez. La Vanguàrdia 2016Photo: Cèlia Atset ARA 2014 6

New instruments: defining the tourism model

• Stopping licenses

• Tourism and City Council

• Strategic Tourism Plan 2020

7

Tourism and City Council

An institutional participatory framework to host a a wide and diverse

representation of stakeholders and social and political organizations.

RESPONSIBILITIES OVER

TOURISM POLICIES

• To advise the municipal

government

• To propose execution

• To develop studies or opinions

• To prepare an annual report

8

Tourism and City Council

http://ajuntament.barcelona.cat/turisme/en/tourism-council/what-it9

Strategic Tourism Plan 2020

http://ajuntament.barcelona.cat/turisme/en/strategic-plan 10

Strategic Tourism Plan 2020

11

Management tools:

Tourist Accommodation Urban Planning

http://ajuntament.barcelona.cat/pla-allotjaments-turistics/en/

12

Management tools:

Tourist Accommodation Urban Planning

13

Measures against illegal tourist accommodation

Emergency enforcement plan

Measures to detect illegal offer

Inspection measures and penalties

Inter administrative cooperation measures

Policy measures

Awareness-building measures

14

Measures against illegal tourist accommodation

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http://www.fairtourism.barcelona/en/15

Spaces of Major Affluence (SMA)

16

Deconcentration

Barcelona Destination

17

Tourism intelligence: Data knowledge

Information System for

the tourism

management: SIGT

Creation of the Barcelona

Tourism Observatory

http://ajuntament.barcelona.cat/turisme/en/knowledge18

Tourism intelligence: Data knowledge

Big Data

https://www.youtube.com/watch?v=chawIwSQNUE

https://d-lab.tech/project-1/ 19

https://ajuntament.barcelona.cat/turisme/sites/default

/files/documents/declaracion_barcelona_eng.pdf

Responsible and Sustainable Tourism

BARCELONA

DECLARATION

2017

20

http://meet.barcelona.cat/en/discover-barcelona/barcelona-today/responsible-and-sustainable-tourism

Responsible and sustainable tourism

21

http://ajuntament.barcelona.cat/turisme/en/

Thank you

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