hodge_elisabeth week 2 exploration_ storyboard
TRANSCRIPT
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Week 2 Exploration: Storyboard
Elisabeth Hodge
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Throughout high school I was very involved in the broadcast television program.
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From reporter, and content writer to on air talent, I loved playing the various
roles of the news team.
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I even competed in statewide competitions.
(1st Place in Florida’s Broadcast 2008, y’all!)
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I could not wait to broadcast production at the University of North Florida.
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It only took me three and a half years to find out that I had chosen the wrong industry.
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Out to find my true passion, I played the field by taking many different internships and jobs.
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I became the social media manager of a small spa; I worked as an event coordinator’s assistant and even played my hand at politics during the 2012
election.
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Next a mutual friend helped me land a social media internship at local
advertising agency.
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I have said this next sentence at least one million times: “I learned more
in my first day at the agency, than I learned in four years of college.”
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I was thrown into projects and campaigns right away.
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My bosses were incredibly patient while they taught me everything from scheduling posts, social community management; email writing skills,
project management and so much more.
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During my second week, I was even recruited to help pitch our business to the Jacksonville Jaguars’ marketing team. Now the Jags are one of our
biggest clients.
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The team appreciated my obsessive attention to detail and I appreciated
being valuable.
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I immediately loved the agency life.
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The wild and crazy office culture was supposedly to keep the imagination flowing for the creative team.
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I did not understand why my friends were so drained after their 9 to 5
jobs.
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When did I know that I loved this industry? Probably after I was
videotaped playing “For He’s a Jolly Good Fellow” on a Kazoo for a
client’s birthday.
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Not long after I started, I was introduced to other forms of advertising.
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I began working on email, radio and even traditional marketing strategies.
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Although I was becoming more knowledgeable with my real-world
experience, I began to yearn for more of an educational background in
the industry.
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I remember looking into Full Sail while applying to college, but chose UNF to gain
the traditional college experience.
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I began researching Full Sail’s degree options and was hooked when I found their
online opportunities.
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While comparing the various programs, I decided that the Media
Communications program would be the perfect choice to help further my
education.
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After 6 months of interning, I was offered a full-time position.
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I was the agency’s newest account coordinator, and I could not have be happier.
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My team was very supportive in my decision to continue my education
while working.
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Though it is tough to juggle both a career and school, I find that the two are a great combination.
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From the first Digital Identity project, every assignment at Full Sail and every campaign at work can be related back to each other.
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My grades are higher than they ever were in college. And I feel even more skilled in my day-to-day work responsibilities.
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It has been a wonderful feeling to confirm that I chose the correct path to pursue
my passion.