ho so nang luc dailinh

Company Profile

www.dailinhgroup.vn

A Success Story

Timeline

Organisation

Vision

Mission

Commitment

Company Culture

Our World

Our Brands

Private Label

Sales Network

Marketing

Facts

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CONTENTS

www.dailinhgroup.vn

A SUCCESS STORYFounded in 2002, Dailinh Group is developing sustainably and getting the

highest position in the field of not only supplying, importing and exporting cosmetics but also providing professional beauty services in Vietnam.

We are proud to be the importer and distributor of high quality and safety products: Eveline (Poland), Skinlovers (Korea), Nee Make up Milano (Italia), Bocoton (France), Bocoton (French) , Ipek (Turkey), Dermal (Korea), etc… Dailinh Group also provides professional beauty services. Cooperating with foreign expert and qualified by Italia, Dailinh Make-up Acadamy (DMA) is founded to satisfy the desire of people who have dreams of becoming make-up artist and to support our customers to integrate with new trends all over the world.

Dailinh Group applies advanced management model and give priority reputation brands. We are trying ourself to become the leading company in cosmetics field in Vietnam. Beside our business, Dailinh Group focuses on building up our image by taking part in social activities and promoting organizational culture. By this way, we can create the chance to connect all our staffs together and supportg our partner, our customers to become more beautiful as well as to contribute to brighten Vietnamese beauty.

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TIMELINE2002

201020122014

2008200920112013

Founding Dailinh JSCImport cosmetics product

Getting “Golden Brand Awards 2012” of Vietnam

GOLD STAR AWARD 2011

Founding Dailinh Financial Investment Company

New agents in Cambodia and Laos.

Founding Dailinh Cosmetics JSC. Business in cosmeceutical, hair care and spa

Opening new branch office in HCM City and set up sales network in the South of Vietnam

Setting upsale-online systems

Getting “Vietnam Trusted Brand” Award

Establishing Dailinh Make-up Academy (DMA)

Founding Dailinh GROUP

Ngan An Company : Business in OEM CAREPLUS with Franchaise of cosmetics supermarket

Opening Linh Giang CompanyBusiness in: Food supplement, babycare, haircare, perfume, spa…etc.

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ORGANISATIONBoard of Director

General Manager

General Manager of Hanoi

Showroom Dept

Department Store

Accounting Dept

FactoryOEM

Accounting Dept

SalesDept

ServiceDept

HR Dept

Logistic(E&I)

FinanceDept

SalesDept

ServiceDept

R&DDept

Marketing Dept

General Manager of HCM City

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Board of Director

General Manager

Make-up Artist

SalesDept

DMA Showroom

ServiceDept

Accounting Dept

SalesDept

ServiceDept

Showroom & Franchise

Dept

General Manager of DMA General Manager of Careplus


VISION

Becoming a leading company in the field of distribution and supply of products; positioning on top beauty services in Vietnam.

Creating a professional and dynamic work environment;bringing opportunities of cooperation for partners together and connection for members of Dailinh to integrate into our Dailinh Group.

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MISSION

Becoming a highly – reliable distribution company and providing top-quality beauty services; commiting to linking partner from domestic and international effectively.

Constantly looking for high quality products, prestigious manufacturers all over the world to get the maximum satisfaction from consumer.

Continuous innovation and improvement to contribute postitively to society.After that, tending to finishing image of community business.

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COMMITMENT

1. Creating distinct value to consumersWith the desire to bring our customers new high-quality products to satisty consumer’s

demand and generate the difference with the traditional product line, the company searches and offers customers the products and unique services all the time..

2. High Quality ProductsSelection of partner brands, prestigious for years, is full of quality certification standards

is a top priority of the company. There products are consumer favorites and voted to give our customers the high quality products, ensuring the effective and safe use.


3. Reasonable price, suitable for many types of customersOur company provides appropriate pricing policies for different kinds of customers.4. Product diversityWith the goal of expanding the market to meet the growing demand of customers, our

company has focused on diversifying products and beauty services to be suitable for different types of customers.

5. Good after – sales service Dailinh Group brings out best products with perfect after - sales service to ensure rights

and benefits of customers.


Working in the field of beauty, Dailinh Group has been always building the basis of company culture based on the basis of Beauty: Beauty in business and Beauty in cultural behavior.

Beauty in business is to guarantee the top criteria of quality, services to maintain customers’ credibility and assurance while using our products and services. This is also the main core making the sustainable development of Dailinh Group.

Beauty in cultural behavior is to create a friendly atmosphere and the environment of “together to develop” among each member of Dailinh Group from board of directors to staff so that each of we all feel Dailinh Group as a second home and be aware of our behavior to colleagues. To get the goal, Dailinh Group frequently focus on contributing the professional, active, fair and friendly work environment, give the chance of career development for all people.

“Get people-centered development and toward the Beauty - not only for you but also for others in order to contribute the community” is our slogan. People are the most important factor in every story. Therefore, each member in our company is trying to make self-improvement day by day basing on the values appreciated in Dailinh Group:

COMPANY CULTURE


- Sharing is tradition- Honest is survival condition- Solidarity is power- Greeting is culture- Creation is distintionBy this way, organizational culture brings our members closer and create an image of Dailinh Group.


OUR WORLD

GREECE

GERMANY

FRANCEKOREA

USAJAPAN


OUR WORLD

BULGARYESPANOL ITALIA

ENGLANDPOLAND

TURKEYDiscover the secret beauty


OUR BRANDS


PRIVATE LABELWith the desire to bring awareness about make-up of women and support ladies in being

charming and confident, Makeup Academy DMA continuously opens classes of personal make-up and professional make-up training.

Taking part in the makeup DMA Academy’s course, students will not only have chance to access to the latest makeup trends of the world but also learn from worth experience of leading experts all over the world.


Certification and Awards:


SALES NETWORK Dailinh Group founded

a distribution network

throughout Vietnam

63 provinces with

above 160 sub-agent and

3000 sub-distributors.

4 Showroom: 2 in Hanoi,

1 in HCM City and 1 in Vinh.

Supermarket, Spa, Pharmacy, Cosmetics Shop, Make- up Academy, Wedding Shops, Baby Shops, Food Supplement Shops, Cosmeceutical Store, Restaurant, Hotel, Sales Online System ( above 500 supermarkets and 100.000 stores nationally.

Dailinh Make-up Academy


CUSTOMERS AND TARGET MARKET


MARKETING

With experience of working in parnership with foreign companies for 13 years, Our Marketing Department is quite proud of supporting Dailinh Group in becoming one of the best importing cosmetic/cosmeceutical company in Vietnam at the moment.

Worth Marketing Strategies, Dynamic Staffs , creative designers with amazing ideas are our key success factors in marketing campaign. We are constantly updating new trends of using cosmetic in Vietnam and all over the world to build up reasonably marketing plans (attractive promotion, nice advertising, ect) to satisfy consumers.

Moreover, we simultaneously focus on developing Dailinh brand image. Each Marketing activity tends to get a high position in customer trust by not only ensuring quality of our products but also reinforce Dailinh’s position in dynamic Vietnamese Cosmetic industry.


FACTS

OVER 300 EMPLOYEESTURNOVER 2014 : 5,000,000 USD

SALES – ONLINE : 24 HOURS 7DAYS A WEEK

LOGISTICS: HOLD 6000 PALLETSeach year import 900.000 tons of goods


RETAIL STORE


OFFICE


Address: No 29/150 Giang Vo road, Giang Vo ward, Ba Dinh district, Hanoi, VietnamTel: +84 – 43538 1818Fax: +84 – 43538 1717Web: www.dailinhgroup.vn

ho so nang luc dailinh

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