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Gain insight into the businesses with the greatest need for your technology with the NEW Ci Technology Database. Harte-Hanks has expanded the Ci Technology Database to include over 4 million business locations and 6 million decision-makers so you can reach more potential buyers without busting your budget.We\'ve identified the business locations with significant IT purchasing power and then scored them based on their need for specific technologies including computer software, hardware, networking, systems and storage and telecommunications. And, we’ve identified key contacts within those businesses most likely to be involved in the IT decision-making process.Generate higher response rates and maximize ROI by targeting the businesses and decision-makers that matter the most with the NEW Ci Technology Database. Contact the experts at Harte-Hanks today.TRANSCRIPT
Harte-HanksMarket Intelligence
Demand Generation and Targeting Solutions for the business technology market
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About Harte-Hanks Market Intelligence
A leading provider of actionable market intelligence to information technology and telecommunications industry since 1969
Headquartered in San Diego, California
A division of Harte-Hanks (NYSE:HHS), a worldwide direct and target marketing company
We identify and track technology installations, purchase plans and key decision-makers at business, government and institutional locations throughout North America, Europe, Latin America and Asia-Pacific
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Industries we serve
Computer Hardware
Computer Software
IT Services
Security
Networking
Storage
Telecommunications
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Industry leaders rely on us…
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…to drive measurable business results
• Shortening sales cycles
• Finding companies with known need and budget, looking to spend soon
• Connecting with critical contacts that drive the purchase process
• Enhancing CRM view with intelligence that significantly improves sales
• Improving the effectiveness of marketing programs
• Executing lead programs that deliver specific and qualified lead flow
• Targeting campaigns toward businesses that are most likely to buy
• Identifying cross-sell and up-sell opportunities based on technology needs
• Providing market insight
• Advanced budget planning via customized addressable market segments
• Identifying untapped markets and “green field” accounts
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Our vision
To be the premier provider of indispensable market intelligence and insight that drives our
customers’ sales and marketing results.
We do so by:
• Serving the needs of B2B sales and marketing professionals
• Delivering actionable intelligence and insight
• Offering our services at competitive costs resulting in increased sales and marketing ROI
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Actionable intelligence and insight
IT Purchasing InsightIT Purchasing Insight
Detailed information on buying intentions across
Hardware, Software, Networking, Storage,
and Telephony
Propensity Scores that measure likelihood
to buy
Decision MakersDecision Makers
Business and Technology
Decision Maker Contacts
Functional Responsibilities
Email Addresses
Installed TechnologiesInstalled Technologies
Hardware, Software, Networking, Storage,
and Telephony propensity installs, and
competitive data
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Cloud Computing
Software-as-a-Service
Infrastructure-as-a-Service
Platform-as-a-Service
Communications
Phone System Extensions
Long Distance Carrier
Mobility/Wireless
Phone System Maintenance
Smartphones
Unified Communications
ACD
Voice Activated Response
Voice over IP
Routers
Virtual Private Network
Internet Service Provider
ISP Contract Expiration
WAN Network Service
WAN Optimization
ATM/Frame Relay
METRO/SONET/MPLS
Communications (continued)
Network Service
Network Lines
Wireless LAN
Computer Hardware
Desktops
Laptops
Windows 7 Operating System
Workstations
Servers
Server Series
Other Server
Server OS
Network/Desktop Printers
High Volume Printers
Uninterruptible Power Supply
Computer Software
Storage Management Software
Business Intelligence Software
Development Software
Asset Management Software
Computer Software (continued)
Enterprise Management Software
Collaborative Software
CRM/SFA Software
Document Management Software
Enterprise Application Integration
Enterprise Resource Planning
Database Management Software
Data Center or Data Warehouse
Outsourcing
Server Maintenance
Capacity Planning
Data Center Management
Systems Integration
Application Support
Programming Services
Software Integration
Document Management
Disaster Recovery
Storage Management
LAN/WAN Design/Integration
LAN/WAN Management/Support
Outsourcing (continued)
Unified Messaging
Network Convergence
Security
Data Loss Prevention
Messaging Security
Security Appliance Expansion
ID/Access Software
Storage
Direct-Attached Storage
Network-Attached Storage
Storage Area Network
Tape Library
Virtualization
Desktop Virtualization
Server Virtualization
Storage Virtualization
Other
Data Center Move/Renovation
Compliance Initiative
Electronic Medical Records
The technologies we track
As of Q4 2010
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Direct Interviews
AdvancedAnalytics &Modeling
MultipleData Sources
Our methodology
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Actionable technology insight on the businesses
and decision-makers accounting for the vast
majority of IT spend.
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Our solutions
Target Marketing
Target Marketing
MarketAnalysisMarket
Analysis
DemandGeneration
DemandGeneration
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Demand Generation SolutionsGet you closer to you next customer. Faster.
Telemarketing and Email Lists:• 350 technology selectors
• Key contacts
• Email campaign blasts
Sales Opportunities:• Daily Feed
• Synch to Technology Area & Territory
Sales Appointments:• Seeded with our Targeting
• Script Development & Program Execution
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Highly targeted direct marketing, telemarketing and email marketing lists
• Information Technology professionals and key decision makers responsible for purchasing, implementing and authorizing technology products and services within their company.
- Contacts categorized into 21 key functional areas for ease-of-use
• More than 350 selectable technology fields including:
- Personal Computing, Systems and Servers, Software, Peripherals, Storage, Network Infrastructure, Managed Services, E-Business, Network Services and Telecommunications Equipment.
• Includes company firmographic information (size, industry, location, HQ or branch)
• Available as 12-month rental, unlimited use
• Option to license email addresses or have Harte-Hanks execute email marketing campaign on your behalf
• Fueling marketing awareness programs • Creating demand generation programs
for specific technology needs• Identifying prospects with
complementary or competitors’ installed technology
Use for:Use for:
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“BANT-qualified” technology sales leads identified via in-depth surveys with purchase decision-makers
• Available for 77 key technology initiatives
• Each sales leads includes:
- Discovered IT initiative with budget, time frame and Decision Maker contact information
- Installed technology, IT budgets and preferred vendors
- Additional IT and Line of Business Contacts
- Company firmographic information
• Delivered via on-line service that sends alerts directly to seller’s inbox or smartphone.
- Configurable by sales territory so seller’s only receive the alerts specific to their territory
- Gives sellers the ability to research over 700,000 businesses for pre-call planning
• Also available in a spreadsheet for importing into your CRM/SFA system
• Identifying businesses in the buy cycle for your technology product or service
• Reducing missed sales opportunities by insuring a steady, consistent flow of high quality leads
• Improving seller’s knowledge of prospect’s initiatives, budget and business drivers
• Shortening sales cycles by identifying prospects that are sales ready
Use for:Use for:
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End-to-end fully customized demand generation solution including:
• Powered with Ci Tech Leads & Ci Pipeline Opportunities for Target List
• Email Campaign to Target Market
• Complete Program Management
• Dedicated Tele-Prospecting Agents
• Comprehensive Reporting
• Daily Lead Delivery to your CRM System
• Combine with Aberdeen benchmark studies to further qualify leads
• Sales appointment setting• Event Registrations• Trial Offers• Delivery of Product Information• E-mail Opt-ins• Contact Discovery • Lead Nurturing • Channel marketing programs
Use for:Use for:
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Our solutions
Target Marketing
Target Marketing
MarketAnalysisMarket
Analysis
DemandGeneration
DemandGeneration
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A comprehensive database of 4+ million business locations representing 90% of annual IT Spend including:
• Full contact information on 6+ million technology key decision makers with emails
• Company firmographics
• Installed technology and vendors
• IT budgets estimates
• Installation and Purchase Likelihood Scores (ILS/PLS) for key technologies
• Available at site and enterprise levels
Available in relational database (RDF) andflat file formats
Available for U.S, Canada, Europe and Latin America
12 month license or single-use
Optional match and append service available
• Enhancing current customer/prospect files with detailed technology profiles and new contacts
• Identifying prospects or “look-a-likes” based on over 40 key technologies
• Market analysis including segmentation, sizing and market share
• Developing a deeper understanding of customers and prospects with more precise customized analytical models
• Fueling lead scoring algorithms based on technology need and purchase likelihood
Use for:Use for:
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Powerful New Indicators
InstallationLikelihood Score
InstallationLikelihood Score Predicts the likelihood that a
particular technology is installed at a business location
Use to segment & target for awareness, nurturing of
brand messages
PurchaseLikelihood Score
PurchaseLikelihood Score
Predicts the purchase likelihood for a particular technology at a
business location
Use to target lead generation programs, campaigns,
seller efforts
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How we differ
We Focus on:
WHAT businesses spend, not what they earn- $500-$600 billion in IT spend annually
WHERE it is spent- The 4 million locations that comprise 90% of the IT market
WHO spends it- 6 million contacts that matter most – those that drive IT transactions & investments
WHEN and WHY they are buying- More than 10,000 technology sales opportunities discovered monthly – across 77 IT Market Categories – including technology initiative and purchase time-frame
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Proven
Based on over 40 years of experience in serving technology industry leaders
We have a
For helping you succeed
Unparalleled
Into business need, buying trends and installed technology footprint.
Harte-HanksMarket Intelligence
Get closer to your next customer today.
1-800-854-8409www.citdb.com