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DataUnderstandingthenewdesignarena|

JosepMªMonguetUpdatedX-2017

Knowledge

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ValueData

Cost

Price

?Costvalueandpriceofdata

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CalculatePriceofdata

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Priceofdata

ifyouarenotpayingforit…maybeyouaretheproduct

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Valueofdata

Betterdecisionsforthefuture

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Costofdata

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Costofa

Gb

19801990200020102020

1.000.000$

100.000$

10.000$

1.000$

100$

10$

1$

0,10$

0,01$

ServicesassociatedtodigitalDataCostofdata

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CostofdataServicesassociatedtodigitalData

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10.000 1.000 100 10 1

Stone Paper

ComputersEmployees

DevicesUsers

EverythingBigdatatrend

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10.000 1.000 100 10 1

Stone Paper

ComputersEmployees

DevicesUsers

EverythingBigdatatrend

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Whyisbigdatasoimportant?Bigdatatrend

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Whyisbigdatasoimportant?

Datifyingeverythingonhearth

Bigdatatrend

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Whyisbigdatasoimportant?

Datifyingeverythingonhearth

Worldrecordedinrealtime

Bigdatatrend

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Whyisbigdatasoimportant?

Datifyingeverythingonhearth

Worldrecordedinrealtime

Datawilldrivedesign

Bigdatatrend

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Whyisbigdatasoimportant?

Datifyingeverythingonhearth

Worldrecordedinrealtime

Datawilldrivedesign

Dataexponentialgrow

Bigdatatrend

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SomecasestoillustrateBigdata

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Case1:Assprint

Bigdatacases

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Case1:Assprint

Bigdatacases

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Case2:PeoplebehaviourRetailerdetecting pregnancyofacustomer

Bigdatacases

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Retailerdetecting pregnancyofacustomer

Bigdatacases

Case2:PeoplebehaviourRetailerdetecting pregnancyofacustomer

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Case3:singlelooking4single

NYCOpenDataNewYorkCityhasopened uphundreds ofdatasets through

Bigdatacases

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Case4:BlueStar /WellDocBigdatacases

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Case5:ForecastinfectionsLookingfortheinvisible

Bigdatacases

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Case6:LanguagelearningDebRoyfromMTIrecordedhissonduringhis24firstmonthsoflife…

Fromgagatowater.Recordoftheuseofthewordduringaperiodoftime…

Theywereabletovisualizethelearningprocessoftheword

Bigdatacases

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Case6:LanguagelearningDebRoyfromMTIrecordedhissonduringhis24firstmonthsoflife…

Fromgagatowater.Recordoftheuseofthewordduringaperiodoftime…

Theywereabletovisualizethelearningprocessoftheword

Bigdatacases

Firstdayofababy’slife,theamountofdatageneratedbyhumanityisequivalentto70timestheinformationcontainedintheLibraryofCongress.

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Case7:FlupredictionBigdatacases

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Case8:EfficienthelpBuildingaglobalbrain.Realtimevisionandcontrolofwhathappensovertheworld…

Bigdatacases

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Case9:ShipbeforeyoubuyPredictiveanalytics Whatisgoingtohappen?

PrescriptiveanalyticsHowcanwemakeithappen?

Bigdatacases

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Case10:Readingdifferentrealitiespaulbutler.org/archives/visualizing-facebook-friends/

Bigdatacases

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WhatisBigData ?

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Largesquantitiesofdata,allowsdoingthings

thatwecouldn'timaginewhenwewereused

tosmallamountsofdata.

Definingbigdata

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Definingbigdata

Anythingphysicalmaybe“datified”

Real-timefaceexpressions,heartbeating,stepsdone,streetroutes,bookpreferences,traveltimes,…anything

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Patterns,trendsandassociationsrelatedtohumanandenvironmentbehaviour,interactions,…allevents

Definingbigdata

Anythingphysicalmaybe“datified”

Real-timefaceexpressions,heartbeating,stepsdone,streetroutes,book

preferences,traveltimes,…

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Datahasnomeaningwithoutinterpretation.

Definingbigdata

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Datahasnomeaningwithoutinterpretation.

Definingbigdata

Anewgenerationofsoftware,systemsandstorage,designedtoprovidevaluefromlargeamountsof(mainly) unstructureddata

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Definingbigdata

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NotbeconfusedThenewinfrastructureispeopledataisjustthewaytoknowhowpeopleisinvolvedineverything:

Definingbigdata

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NotbeconfusedThenewinfrastructureispeopledataisjustthewaytoknowhowpeopleisinvolvedineverything:

Consumption,politics,trends,preferences,…

Definingbigdata

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Then…thebigquestionaboutbigdata

Everythingwillbecomeintelligent;fromsmartphonestosmarthomes,smartfactories,smart

cities,etc.

Definingbigdata

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Then…thebigquestionaboutbigdata

Everythingwillbecomeintelligent;fromsmartphonestosmarthomes,smartfactories,smart

cities,etc.

Shouldwealsoexpectthesedevelopmentstoresultin

smartnations&smarterplanet?

Definingbigdata

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• Feedingpeople• Supplyinghealthcare• Facilitatingeducation• Providingcleanenergy• …

BigDatahelpingtosolve current

humanityproblems

Definingbigdata

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• Governance• Privacyandsecurity• Consciousnessof

environment• Harmoniousgrowth

oftheperson

BigDatatodetect&solve

latentchallenges

Definingbigdata

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BigData technology

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IPv6(128bit)Allows>106addresses/atomonearthBigdatatechnology

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VVolume+Variety+Velocity+Veracity

=Value

Bigdatatechnology

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RawdataWebcontentOL activitiesIoTAppsdata…

DataprocessingDataintegrationNaturallanguageArtificialreality…

MachinereasoningRecommendationSemanticsearchInferenceengineMachinelearning…

IntelligentapplicationPredictDesignAnalyseDiscoverCompareTranslateFindAdvice…

Bigdatatechnology

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Bigdatatechnology

Machinelearning

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I1 /O1

I2 /O2

I5 /O5

I3 /O3I4 /O4

In /On

Model

Prediction

Input

Machinelearning

Bigdatatechnology

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GAG

Bigdatatechnology

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Bigdatatechnology

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Bigdatatechnology

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Bigdatatechnology

Everybodywillneedadatatechpartnerina“datified”world.

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Datavisualisation

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Visualizationscience

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Visualizationscience

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VisualizationwithGephiandR

Visualizationscience

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Visualizationscience

MoralcontagiononTwitter

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Visualizationscience

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Visualizationscience

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“Bigdata”brother

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(!)DarksidesofBigData

1.Predictions &punishment2. Jobdestruction

Bigdatabrother

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AlgorithmsRecognizehandwrittenlanguage.Describethecontentsofphotosandvideos.70%offinancialtransactions.Newscontentautomaticallygenerated.

Inthecoming10to20years50%oftoday'sjobswillbethreatened40%oftoday'stop500companieswillvanish.

Bigdatatechnology

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Bigdatatechnology

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Bigdatabrother

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Prepunishment

Bigdatabrother

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“Bigdata”Opportunities

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Manycompaniesarealreadytryingtoturn

BigDatag BigMoney

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Things&environment

Functions&relations

Data

Datascientists

ComputingMaths…

Thinkers

VisualisationDesign

…Valuecreators

BusinessSocial&Psico

…Culture&society

HealthEducation

…

Humansindividuals&groups

Activities&Behavior)

Value Data+

Designofnewservices,products&tasksbasedontheapplicationof

MachineLearning/Analytics/Processes/…

Bigdataopportunities

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https://data.cityofnewyork.us/data?cat=health

Bigdataopportunities

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BigData exercice

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Component Useofdata ExpectedresultsCustomersAcquisitionPersonalization*RetentionOperationsProcessInfrastructure*SafetyManagementPlanningIncentives*HumancapitalRiskAdjustment*FinancialOperationalBusinessmodelData-drivenP&SPartnerships*Experimentation

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WantsEmotional

NeedsRational

FearsHidden

Customer

BenefitsWhy?

Features.How?

Expe

rienceWhat?

Product

Impactofbigdata

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Component Useofdata ExpectedresultsCustomersAcquisitionPersonalization*Retention

D&d+validationofamodeltoanalyzealargesetofthestudentdata,bothhistoricalandpresent(test)

Advicetostudentforbuildinga+fittingpersonalacademictrajectory

OperationsProcessInfrastructure*Safety

D&dofametric toassessandrankthecontentofthediversesubjectsofferedintheuniversity

Advicetoprofessorsandstaff,tooptimizeacademicoffer.

ManagementPlanningIncentives*Humancapital

Stablishthepartofthebudgetofdepartmentsandfacultythatdependstothemetricsoftheirknowledge.

Increaseofprofessorsandstaffmotivationtoofferabettercurriculum.

RiskAdjustment*FinancialOperational

Followtheevolution ofstudentsoftheuniversityintheirjobsinordertoadjustthemetricsofthemodels.

Adjustofthediversetools,applyingthedataofstudent’sperformance.

BusinessmodelData-drivenP&SPartnerships*Experimentation

D&dofasystembasedonacademicandsocialnetworksanalysistomeasurestudentsinvolvementinmutualhelp.

Promotepeertopeersupportamongstudentsthroughdiversemotivationstrategies.

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WantsEmotional

NeedsRational

FearsHidden

Customer

BenefitsWhy?

Features.How?

Expe

rienceWhat?

Product

Impactofbigdata

KnowledgeofuserModeltoanalysealargesetofthestudentdata,bothhistoricalandcurrent(test)

PersonalizationAdvicetostudentforbuildinga+fittingpersonalacademictrajectory

Motivation …Associatedtothefeelingofbeingintherighttrack.

EfficiencySpendingthetimeinthebestoption.

Missingopportunities?

I’mnotanumber?

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WantsEmotional

NeedsRational

FearsHidden

Customer

BenefitsWhy?

Features.How?

Expe

rienceWhat?

Product

Impactofbigdata

Collaborationbetweenuserssystembasedonacademicandsocialnetworksanalysistomeasurestudentsinvolvementinmutualhelp.

SocialisationPromotepeertopeersupportamongstudentsthroughdiversemotivationstrategies

Compromise…Associatedtothefactthatcollectivefeelingispromoted.

CollectiveintelligenceeducationLearningaboutcollectivedevelopment.

Competition?

I…

D&dofa

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