hitachi data systems improves global web experiences with oracle webcenter
DESCRIPTION
Hitachi Data Systems is a leading global electronics company and offers complete storage solutions for enterprises of all sizes. In order to manage its multi-lingual Web content across the globe, Hitachi Data Systems turned to Oracle WebCenter and teamed up with Oracle Partner Lingotek. Attend this webcast to hear how Hitachi Data Systems is using Lingotek's Collaborative Translation Platform integrated with Oracle WebCenter to control their global website footprint.TRANSCRIPT
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Oracle WebCenter in Action: Webcast Series HOST: Michelle Huff, Sr. Director, Oracle WebCenter
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Key Trends Impacting Your World
Personalization
Mobile
Social
Multi-Channel
Consumerization
Self-Service
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Engaging Customers is Critical for Business Growth
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Oracle WebCenter
Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. Drive sales and loyalty with engaging cross-
channel online experiences Provide a single point of access with self-
service portals and application dashboards Enhance productivity with social collaboration Ensure timely, relevant and accurate information
with enterprise content management
Engage Your Customers. Empower Your Business.
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Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter and Lingotek
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Sean Mattson, Senior Director Global Web Marketing, Hitachi Data Systems
Sandeep Kaur, Technical Lead, Hitachi Data Systems
Rob Vandenberg, CEO, Lingotek
Welcome!
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Agenda Company Overview 4 Keys to Delivering a Global Customer Web
Experience – Multilingual Content – Centralized Global Content Storage – Style Guide Management – Translation Management
Demonstration Summary Lingotek Offer Q&A
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Company Overview
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Hitachi Data Systems
Hitachi Data Systems (HDS) provides mid-range and high-end storage systems, software and services. It is a wholly owned subsidiary of Hitachi Ltd. and part of the Hitachi Information Systems & Telecommunications Division. The company sells through direct and indirect channels in more than 170 countries and regions. Its customers include over 50 percent of the Fortune 100 companies. Santa Clara, California Over 5,300 employees in more than 100 countries and regions
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Governance structure to enable global management
Expand use of existing Content Management Platform
Increase Translation Management System (TMS) usage
Business Objectives
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Lack of global web capabilities led to inconsistency of messaging, time to market and failed to address local language needs
HDS was behind our competitors in the global web arena
Translation efforts were superficial, inconsistent and wasteful
Lack of translation automation tools discouraged localization
Lead gen and acquisition capabilities were stifled by absence of global content
Excessive operational overhead, due to manual and redundant processes
Business Challenges
Germany
China
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Embed processes to ensure editorial and brand review of all global content across the 30 HDS.com geo sites
Decentralized publishing and website flexibility to address local market needs
Oracle WebCenter Content and Site Studio
Target Solution
Germany
China
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Lingotek
Lingotek gives enterprise business customers’ new ways to engage their global communities by providing trusted, rapid translation to expand and grow business in a cost effective way. Salt Lake City, Utah
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Lingotek Solution
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4 Keys to Delivering a Global Customer Web Experience
Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
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Multilingual Content Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
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Multilingual Content
Key Requirements – Integrated with Oracle
WebCenter – Allow for self
publishing in local language
– Support multiple file formats
– Easy to localize China
Germany
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Multilingual Content
Key Features & Benefits – Lingotek integrates
with WebCenter Content, WebCenter Sites and Site Studio
– Allows customized translation work flows to be performed based on content value
– Supports multiple file types
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Multilingual Content
1. Integrates with WebCenter Content, Site Studio and WebCenter Sites
2. Allows customization of translation workflows
3. Supports multiple file types for translation
Key Takeaways
Centralized Global Content
Storage
Multilingual Content
Translation Management
Style Guide Management
Style Guide Management
Centralized Global Content
Storage
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Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
Centralized Global Content Storage
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Centralized Global Content Storage
Key Requirements – Single source storage
– Leverage Translation
Memory for reuse and consistency
– Scalable
– Workflow automation
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Centralized Global Content Storage
Key Features & Benefits – Localized assets
managed in central location
– Synchronize multi-lingual content
– Automated translation work flows
– Reduce time to market with central repository of translated content
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Centralized Global Content Storage
1. Reduce time to market with central repository of translated content
2. Ability to reuse/recycle content with translation memories
3. Cut down on translation time
Key Takeaways
Key/Theme 1
Key/Theme 4 Key/Theme 3
Key/Theme 2 Centralized Global Content
Storage
Multilingual Content
Translation Management
Style Guide Management
Style Guide Management
Centralized Global Content
Storage
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Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
Style Guide Management
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Style Guide Management
Key Requirements – Import glossaries
– Automated extraction
– Management interface
– SEO management
– Style adherence
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Style Guide Management
Key Benefits – An increase in global
web capabilities for more consistency in messaging, time to market and to address local language needs
– Platform ensures LSPs adhere to best practices and leverage style guidelines
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Style Guide Management
1. Cohesive and more consistent global message
2. Search Engine Optimization (SEO) management
3. No duplicated efforts allowed for increased productivity
Key Takeaways
Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
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Translation Management Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
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Translation Management
Key Requirements – On premise
– Scalable
– Integrates with Oracle
WebCenter
– Ease of use China
Germany
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Translation Management
Key Features & Benefits – Single source storage – Automate continuous
workflows – Flexible to address
local market needs – Central translation
memory – Central style guide – Lower cost and
increase quality
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Translation Management
1. Centralized translation management tool
2. Scalable platform to meet the growing needs of the business
3. Global Web Experience Management
Key Takeaways
Multilingual Content
Translation Management
Style Guide Management
Centralized Global Content
Storage
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DEMONSTRATION
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Oracle WebCenter Benefits
Enterprise Content Management to enable self publishing and automate continuous business processes Leverage automation to scale a resource constrained global content
publishing process Manage incremental change, website changes 50-100 times per
month, and synchronize global product announcements
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Why Oracle WebCenter
Enables end-to-end content lifecycle management across multiple languages Manage content relationships and workflows Enables self publishing globally, while maintaining synchronicity of
message Provides each Geo with the ability to expand their web offering to meet
local market needs, while staying aligned with Corporate Web Guidelines
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30 DAY FREE TRIAL!
Lingotek Offer
www.lingotek.com/oracle
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Join the Oracle WebCenter Community! Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter
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www.webcenterinaction.com
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