8/3/2019 History of the Factory

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HISTORY OF THE FACTORY

In 1969, an American named Horatio Sye Slocumm was sent by International

Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm

brought with him 35 years of baking experience with one of America's leading chain of

bakeries. Gardenia was born.

Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986.

Within four short years, it became the bread market leader with an astounding 99 percent

brand recall rate and 80 percent top-of-mind recall.

Gardenia's range of products grew and evolved through the years, becoming better and

better with each step. Depends on its brand strength, Gardenia now produces a variety of

baked products to satisfy consumers' demands.

Gardenias 4 plants in Malaysia have a combined annual production capacity of 540

million loaves, buns and rolls, making it the largest wholesale bakery in South-East Asia.

Gardenia was the first bread company in Malaysia to undertake the direct distributions of its

own bread and provide consumers with nutritional information and the consumption expiry

date on each loaf of bread.