history of digital [media]
DESCRIPTION
A throwback to the 90s, this is a history of digital with an emphasis on the bubble years. It's a "talking" deck - so may not be the best for reading as lots of context is lost.TRANSCRIPT
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History of Digital [Media]
TMK University: DigitalJuly 9, 2010
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agenda
• firsts & their people• growth• the webs• the bubble• competition• metrics
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“If you would understand anything, observe its beginning and its development.”- Aristotle
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firsts and their people
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“firsts”
Worlds first website nxoc01.cern.ch
Worlds first webpage http://nxoc01.cern.ch/hypertext/WWW/TheProject.html
First web browser WorldWideWeb (for NeXTStep OS) (1990)
First graphical web browser NCSA Mosaic (1993)
First popular browser Mozilla Netscape 1.0 Mozilla (1994)
First domain registered Symbolics.com (1985)
http://www.boutell.com/newfaq/history/fbrowser.html
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https://www.iwhois.com/oldest/
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Browser Timelines
http://www.blooberry.com/indexdot/history/browsers.htm
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Important People
Tim Berners-LeeInventor, WorldWideWeb
Vint CerfFather of the Internet
Marc AndreesenMosaic Browser, Netscape
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growth
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2007: 108,810,358 web sites(Netcraft Survey)
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the webs
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Introductions of the Webs
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Web 1.0: static pagesWeb 2.0Web 3.0Web ???
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Web 1.0: static pagesWeb 2.0: dynamic content & social
networking
Web 3.0Web ???
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Web 1.0: static pagesWeb 2.0: dynamic content & social
networking
Web 3.0: semantic tagging of contentWeb ???
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the bubble
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Nasdaq Composite
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Trailing 12 Months
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1.5Mainstream Adoption
Early Adopters
Idea
Money In Bank Account (until adoption assuming = revenue)
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competition
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Competition
2002 2003 2004
1995 1995 1998
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metrics
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Hits
Pages
Clicks
Conversions
…..
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and the future?
next week: History of Social & Search
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Darren HermanChief Digital Media Officer212 337 [email protected]@dherman76