history of anteater clothing

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Page 1: History of Anteater clothing
Page 2: History of Anteater clothing
Page 3: History of Anteater clothing

Anteater - streetwear label from Saint-Petersburg, Russia.

History of Anteater clothing brand began in 2006 year, one year before that I have started web site creammag dot ru - this project is about extreme sports and street culture. Me as a graffiti kid, dude that always loved to skate and snowboard, is really so deep interested in street culture. In 2006 year my Dad and I decided to produce some t-shirts branded with logo of creammag. We have discussed it with frendly skateshops and streetwear

stores, some of them agreed to sell our products. After maybe five-six prints on tees and pair of hoodies that have been sold so fast in that shops, we understood that it can be a brand, not advertising stuff for web site - it can be powerful independent project.

Page 4: History of Anteater clothing

First t-shirt of Anteater brand was made in the beginning of 2007, is was «True Fake Walker» tee with Chuck Norris.

In that time Jart skateboard team came to Saint-Petersburg to make some photos, autograph sessions and demos. I spent all time with this team as a photographer, one day i presented tee to Mathieu Dupuy and took some pictures with him in that t-shirt. Later these photos were published in Afisha magazine, very popular media between youngsters. It was a great start for our PR

company, we began with nice skateboard crew that included dopest skaters: Maxim Kruglov, Kirill Ivanov and Pasha Mushkin, this dudes ride so hot on skateboard.

And also with photo of Mathieu, there was introduction of a brand and image of large poster which were made by Endier, streetart artist from our city.

Page 5: History of Anteater clothing

Maxim Kruglov, bs tailslide filmed by Vanya Chuprakov.

< Max wearing our first hatV And on photo below in t-shirt collaboration with George Langham (UK).

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We got nice responce from street community, because we were always trying to help perspective riders, give stuff as a gift for big extreme events, give clothing to our frends who were insiders in this movement! As example our friend Dj Bazil from True Flavas, crew of a famous russian Djs, He is a vinyl collector, fun of funk of 45s, hip-hop and in my mind one of the greatest Djs in Russia. He always plays on our events - CREAMparty.

> Vasiliy Ostroumov aka Dj Bazil is wearing our first hoodie.

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< On this photo Vasiliy is in t-shirt collaboration with Sergey Sbss, illustrator and designer from Moscow.

V On photo below - Creamparty.

Page 8: History of Anteater clothing

< Maxim in our first hat on contest, this is photo from time when he rose up as a skateboarder, V On photo below he is in Creammag ad tee.

> This is Kostya Berejevskiy from Kamchatka, a place where winter is super long and full of snow. He was our first snowboard rider. Trick: switch tailpress.

Page 9: History of Anteater clothing
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Im lucky that when I opened web site I was involved in the world of photography, It is still not clear for me how much money I could have spent if I didnt know how to shoot. I was shooting best riders of Saint-Petersburg wearing Anteater. Even if they had another sponsors, I always tryed to make some photos in which they were dressed in clothes of our brand.

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This is a little part of collaborations with Sicksystems, I want to say thanks to Aske for support and for that he belived in our brand. Aske was the one who inspired us to make collaborations and he also is the author of our new logo.

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We also produced very tall tees and hoodies which are popular between snowboarders, new school ski riders, hip-hopers,

b-boys, here are some pictures of our friends & riders Dima Makrushin, Vitalik Kensman and Anton Seleznev.

Page 16: History of Anteater clothing

Cike is a painter, illustrator and designer from Belarus, now he lives in Germany and some days ago he had his own exhibition there. We are proud to work with him, because he is a great artist, really high talanted!

Together we have made so much collaborations, his prints are everywhere. And soon we will get some fresh designs.

> Pasha Mushkin wearing collaboration with creative group «Do plu do», this dudes from Russia / Sweden - super creative style.

Page 17: History of Anteater clothing

Photos on top - piece from Cike exhibition in Germany.

< True Flavas at work

This Anteater t-shirt on Viktor Demidov aka MC Kirpich, is designed by «Naka», Russian illustrator Nastya Razbegaeva.

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< Anteater Knows t-shirt

> Maxim Kruglov again

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Photo from top - one of the many Damions exhibitions.

< Damion Silver. a very famous American artist, produced one design for us, we are so proud of this, he was a skateboard pro-rider when I was born.

< Pasha Mushkin, Roma Drozdov and Maxim Luckichev for Anteater.

Page 22: History of Anteater clothing
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Collaboration with Cobr

> Dima Rondikov, fs 50-50< Some looks in flannels

Page 24: History of Anteater clothing

On top - our hoodies, very popular product between extreme addicted people and b-boys.

< Anteater x Flexfit for spring-summer 2010 we have produced caps based on Flexfit 210 model and classic design.

> Cikes sketch and printed t-shirt, fresh grey colorway

V Anteater bags with tag

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Co-work with Elna, designer and skateboarder from Israel, now he lives in Barcelona. Very interesting style!

> New schooler Ura wearing Anteater hoodie x Cike One,

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This is only a part of Anteater history and co-works with artists, creative groups and graffiti writers. For more information - visit our

blog: www.anteaterclothing.com

Thanx for your attention!