hire a keynote speaker using social influence

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Hire a Keynote Speaker Using Social Influence www.brooksinternational.com

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Social Media is revolutionizing all industries. The event planning and management industry also has been impacted the stratospheric rise of social media. Brooks International Speakers Bureau is a different kind of speakers bureau. What sets us apart is the attention that we give to each client and the speed with which we are able to respond to our client's needs. We've been doing this since 1984 and have booked talent for every type of event, fundraiser, meeting, party, convention and training seminar that you can imagine and we will give advice on what works - and what doesn't. We have fresh ideas whether you are looking for a celebrity, entertainment, corporate speaker, keynote speaker, motivational speaker, business speaker, sales trainer, sports speaker, author, consultant or inspirational speaker. Here are a few important links Business Keynote Speakers http://www.brooksinternational.com/business-keynote-speakers Inspirational Speakers http://www.brooksinternational.com/inspirational-keynote-speakers Thought Leaders http://www.brooksinternational.com/thought-leadership-speakers

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Page 1: Hire a Keynote Speaker Using Social Influence

Hire a Keynote Speaker Using Social Influence

www.brooksinternational.com

Page 2: Hire a Keynote Speaker Using Social Influence

Social Media is revolutionizing all industries. The event planning and management industry also has been impacted the stratospheric rise of social media.

www.brooksinternational.com

For businesses, event planners and speaker bureaus, the rules to hire keynote speakers for events have changed.

Page 3: Hire a Keynote Speaker Using Social Influence

Social Influence is one of the hottest topics in Social Media. Social Influence can be defined “as the capacity of an individual to affect the behavior of someone or groups of people, which results in a favorable business outcome (directly or indirectly)”.

www.brooksinternational.com

There are several tools available, which put a number on one’s social influence like below

• Klout • Kred• mPACT• PeerIndex • Appinions • PROskore

• Radian6 • TweetLevel • TweetReach • Twitalyzer • TwitterGrade

Page 4: Hire a Keynote Speaker Using Social Influence

The Klout Score looks at signals (or metrics) from different social networks like Facebook, Twitter, Google+, Linked In, etc. It looks at various metrics to see how much engaged, connected and “Liked” a person is on social media.

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Depending on the social platform, these tools assign points to various metrics like to below to calculate a persons Social Influence score..

• Number of views • Number of downloads • Number of shares and embeds• Number of favorites/likes• Number of comments

Page 5: Hire a Keynote Speaker Using Social Influence

Finding a Great Keynote Speaker

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Forward looking companies are looking at Social Media and some may even be looking at a keynote speakers Klout Score before making a decision.

Here are some ways to do a complete social media due diligence

Page 6: Hire a Keynote Speaker Using Social Influence

LinkedIn:

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A great keynote speaker will have a complete and active LinkedIn profile. Being a authority, the keynote speaker will most likely be active in various discussion groups and some great recommendations/endorsements.

Page 7: Hire a Keynote Speaker Using Social Influence

Youtube:

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Check out the keynote speakers presentation style, recent speaking assignments, personality, voice, knowledge, style, audience reaction, etc based on the videos on Youtube.

Page 8: Hire a Keynote Speaker Using Social Influence

Twitter:

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How many followers does the keynote speaker have? Does he tweet about his keynotes and engage his audience during and after a speaking assignment?

Page 9: Hire a Keynote Speaker Using Social Influence

Facebook:

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Facebook will show the speakers personal side and interest. Checkout his interest, photos, circle and life activities.

Page 10: Hire a Keynote Speaker Using Social Influence

Blog:

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The keynote speaker’s Blog is a great place to hangout and get an idea of his personality, knowledge and authority. Good keynote speakers, usually write about their events, research and experiences on their blog.

Page 11: Hire a Keynote Speaker Using Social Influence

Slideshare/Scribd:

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Visit the keynote speakers Slideshare and Scribd channels. Slideshare is a fantastic resource for sharing presentations, so you can learn from keynote speakers even if you cannot attend the conferences they speak at.

Page 12: Hire a Keynote Speaker Using Social Influence

You now have an idea about the keynote speaker.

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• Are you looking for an engaging, enjoyable, inspiring, fun, to the point, etc keynote speaker? • Or are you looking for a mature and serious type of speaker?