hipster learning ii, aejmc 2013
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Hipster Learning
Cindy Royal, Ph.D.
School of Journalism and Mass Communication
Texas State University
cindyroyal.com
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Hipster Learning• Students must learn current concepts,
but also must be prepared to grasp new ideas and apply them in their workplaces
• Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers• Programmer/developer roles in
communication companies• Communicators in tech-related companies
Questions• How can students best prepare to work in an environment
that requires flexibility and innovation? • How can we help students develop a mindset for learning
rather than an emphasis on specific tool training or a particular skill set?
• How can anyone apply this model throughout a career?
Realities• Computers will be a part of any media career and most
other careers• Social media is not just something you do for fun.• People will get information in a variety of embedded and
atmospheric ways.• Data, data everywhere.• Game dynamics will inform
storytelling.• Things change. Rapidly.
Experience Learning• SXTXState.com
Experience Learning
Experience Learning• SXTXStories.com
Experience Learning
Experience Learning• TXStateofChange.com
Experience LearningHTML/CSS, Drupal, JQuery, VIDI, Google Chart Tools, ManyEyes, HighCharts.com, Google Earth and various visual tools to work with multimedia including Photoshop, iMovie, Premiere Pro and Final Cut
General Curriculum Approach• Courses cover the realm of conceptual/theoretical to basic
skills to advanced tech• Balance emphasis on communication, design and
development in projects• Engagement with social media; blogs, Twitter,
Facebook…• Attention to current events in tech• Focus on judgment, problem-solving and troubleshooting• A digital media emphasis: centers, projects, events• Faculty development• Professional community ties
Undergraduate Curriculum• Fundamentals of Digital/Online Media – new core class• Web Design and Publishing• Multimedia Journalism• Digital Storytelling
Graduate Curriculum• Issues in New Media• Online Media Design• Advanced Online Media• Content Management
Systems
Megan Kilgore• Digital Marketing Manager, Capital Area
Food Bank• Grad at TXST
Anna Tauzin• Manager of Digital Innovation,
National Restaurant Association• Here in DC, after completing
master’s at American University• Undergrad TXST
Additional Slides
Radical Curriculum Proposal• Flip the curriculum. Teach digital, integrate traditional skills.• Curriculum must include:
• Programming concepts• Web design and development• Mobile Development• Data and data visualization• Programming for content management systems
Radical Curriculum Proposal• Journalism is a specialized used of many fields• Computer Science ≠ Web Development• Design is a key element in being able to communicate
effectively• Data, data, data• Knowledge of statistics
also important• Need for different
teaching methods• Reach different audiences• Rise of learn-to-code movement• Jobs for people with these skills!!!
Radical Curriculum Proposal• If we don’t move aggressively and efficiently toward this:
• Journalism curricula will increasingly grow irrelevant• Someone else - another department, organization – is
going to fill that space• Students won’t have the 21st century communication
skills they need to be successful in their careers• Communication is two-way - connecting and sharing.
And providing meaning to data and information. This needs to be the foundation of any media curriculum.
Maira Garcia• Statesman, Social Media Editor• Now Web Producer at
The New York Times• Undergrad and Grad at TXST
Jackie Baylon• Digital First Media, NYC,
News Producer• Undergrad TXST
Shannon Delaney• Digital Marketing Coordinator,
MOSAK Advertising and Insights• Grad at TXST
Josh Shepherd• Interactive Manager and Strategist,
MOSAK Advertising and Insights• Grad at TXST
Jordan Viator Slabaugh• Interactive Communications Manager,
Spredfast• Previously, Director of Social Media,
Convio• Undergrad and Grad at TXST
Andrew Waldrup• Product Manager, Spredfast• Previously Social Support, also Culture
Evangelist at Gowalla
• Undergrad TXST
Nicole Martinez• Social Media Specialist,
HomeAway• Grad at TXST
Mairin Heard• Social Media Specialist,
HomeAway• Undergrad and Grad TXST
Ashley Hebler• Junior Front-End Web Developer,
Volusion• Grad at TXST
Doug Seliger• Junior Developer,
Mason-Zimbler• Undergrad & Grad at TXST
Haley Peck• Front-end Web Developer,
Blackbaud• Undergrad at TXST
Matt Slabaugh• Interactive Designer,
Sparksight• Undergrad at TXST
Dee Kapila• Digital Strategist/Technology Consultant,
The University of Texas• Grad at TXST
Kristin McCasland• Web and Social Media Editor,
Rice University• Undergrad and Grad TXST
Megan Kilgore• Digital Marketing Manager, Capital Area
Food Bank• Grad at TXST
Anna Tauzin• Manager of Digital Innovation,
National Restaurant Association• Here in DC, after completing
master’s at American University• Undergrad TXST
Sarah Garcia• SXSW, Interactive Programming
Coordinator• Undergrad and Grad TXST
Andrew McNeill
• SXSW, Festival Coordinator• Also Staff Writer, 48 Min of Hell blog• Undergrad TXST
Jon Zmikly• Senior Lecturer, TXST• Grad TXST
Dale Blasingame
• Lecturer, TXST• Was Social Media Director, LeadHub• Undergrad and grad, TXST
Thank You!
Find this presentation at slideshare.net/cindyroyal
Accompanying video at youtube.com/watch?v=-DwXWXyQot8