hipposterous midpoint review pitchbook
TRANSCRIPT
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7 Mutodloermp`y
6 Tbsuhb
2 V`bsls mdstrmgt2 V`bsls proposmn
5 Fbnlvbrmdnbs
5 Mrbms oc gojgbrj
0 Gonnmdormtors
< Woctwmrb usbf
=; Bmrny Gojgbpt Uora
=5 Gojgbpt Uora
43 W`ot [nmjjbr / Domrfs
65 Gonor sgrlpts60 Toue` Dbmt Domrfs / Gonor Vbsts
6< Tbcbrbjgbs
23 [ortconlo wora
36 Vmsas Nlst
32 [rofugtloj sg`bfunb
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L wms dorj mjf rmlsbf lj m shmnn towj lj hlffnb Vbjjbssbb oj t`b dmjas oc t`b
Guhdbrnmjf Tlvbr* V`brb wbrb jo stop nle`ts mjf jo sg`oon* Hy pmrbjts wbrb nmdorbrs.
gojstrugtloj worabrs. mjf ujloj hbhdbrs* Hy cmt`br jbvbr ermfumtbf croh gonnbeb mjf hy
hot`br wms t`b clrst lj `br lhhbflmtb cmhlny* Hy cmt`br hmfb mrt ms m `oddy mjf lj bccort to
lhprbss `ls nmdorbr crlbjfs* Wohb oc hy clrst toys wbrb nmhljmtbf frmwljes oc mjlhmns. t`b
Jmutlnus croh Flsjby%s 4;.;;; Nbmeubs Rjfbr t`b Wbm. mjf spmgbs`lps croh Wtmr Umrs* Ub wbrb
poor* L `mvb m slstbr w`o ls 5 ybmrs hy youjebr. mjf hy pmrbjts flvorgbf w`bj L wms =4. mctbr
=< ybmrs oc hmrrlmeb*
L wms oj m cootdmnn tbmh lj `le` sg`oon t`mt wbjt ; 7; hy crbs`hmj t`roue` iujlor
ybmr* Ojb ybmr wb `mf =6 pnmybrs* L wms jbvbr jmhbf m stmrtbr* Hy sbjlor ybmr wb wbjt
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Hmejbtlg Frbmhs / Jms`vlnnb. VJ Occlglmn wbdsltb9Hmejbtlg Frbmhs
Iujb 4;=; Fbgbhdbr 4;=4 Ljtbrhlttbjt gojtrmgt wora*
Gojtrmgt [roibgt Nbmf oj gljbhmtlgs corWpojebDod Hovbs Lj*Gut WgbjbsGohhbrglmn1 Mjlhmtor oj mnn
Cnms` sbqubjgbsBnho%s Mnp`mdbt G`mnnbjeb1 s`ort Cnms` mjlhmtlojs cor t`b gurrbjt sbmsoj ocWbsmhb
WtrbbtGnlp =Gnlp 4
Jovbhdbr 4;=; Hmy 4;==Ulnf Drmlj Mjlhmtloj / Dbvbrny @lnns. GM
Wudgojtrmgtor t`bj gojtrmgtor cor m 4F [WJ Bxgnuslvb Wlfb Wgronnbr9Wlfbwmy
Hmrg` 4;==@bmnt` Juts Hbflm /Mqumfbjm. GM Occlglmn wbdsltb9@bmnt` Juts Hbflm
Mjlhmtor oj mj bplsofb oc mj ojeolje s`ort sbrlbs cogusbf oj g`lnfrbj `bmnt` mwmrbjbss*
Iuny 4;;3 Wbpt* 4;;
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V@BWLW MDWVTMGV
@lppostbrous ls m 4F mjlhmtbf s`ort stmrrlje two nlttnb alfs mt t`b zoo (Imga. m prbgoglous
mjf bjt`uslmstlg Gmugmslmj doy. mjf Novby. m now aby mjf studdorj Mcrlgmj Mhbrlgmj elrn, ms
t`by hmjlgmnny g`msb fowj m cnylje `lppo*
V`ls ls m g`mrmgtbrfrlvbj. cmstpmgbf g`msb gmrtooj lj t`b trmfltloj ocVoh # IbrrymjfVbx Mvbrys Froopy. wlt` m not oc pbrsojmn mjf hofbrj sbjsldlnltlbs* V`b purposb ls to profugb m
wlfb vmrlbty oc mjlhmtloj cor hy fbho rbbn* V`ls trmfltlojmn mjlhmtloj wlnn db m erbmt gojtrmst
wlt` hy gurrbjt procbsslojmn wora. w`lg` ls mnhost bjtlrbny fleltmn. syhdondmsbf profugtlojs*
V`b ljtbjfbf muflbjgb cor t`ls ls g`lnfrbj mjf prbtbbjs. wlt` `opbcunny pnbjty oc
grossovbr mppbmn* V`oue` L `mvb dbbj nugay lj t`b lhhbflmtb pmst to wora oj sbvbrmn mnnmebs
profugtlojs. t`b vmst hmiorlty oc hy gmrbbr `ms dbbj spbjt woralje oj now drow mjf now
dufebt profugtlojs* L wmjt to hmab surb t`mt L `mvb wora t`mt ls mpproprlmtb to s`ow to mjy
gnlbjt* L wmjt sohbt`lje t`mt wounf db mpproprlmtb cor m wlfb rmjeb oc cbstlvmns mjf flstrldutloj
g`mjjbns*
V@BWLW [TO[OWMN
Our story dbeljs wlt` t`b two g`lnfrbj mjf t`blr ljmttbjtlvb eumrflmj odsbrvlje t`b
nbt`mrelg wljebf pyehy `lppo* Imga ls nouf mjf dolstbrous. romrlje mt t`b `lppo mjf wmvlje `ls
mrhs to ebt lts mttbjtloj* Novby. nmgamfmlslgmnny sugalje oj `br pmglclbr. ls jojpnussbf mjf
odvlousny dorbf dy t`b bjtlrb bxgursloj* V`blr eumrflmjs mttbjtloj ls sprbmf dbtwbbj `ls
hodlnb p`ojb mjf m nmreb orfbr oc jmg`os. cbstoojbf wlt` mj bspbglmnny nmreb pbppbr*
Wuffbjny t`b lppo jotlgbs t`b pmglclbr mjf dbgohbs bjtrmjgbf* Novby rbgoejlzbs t`ls
mjf dbeljs m drlbc emhb. dut qulgany erows dorbf* Imga. w`o `ms dbbj odsbrvlje t`ls mnn. rbmnlzbs
`b gmj ebt t`b `lppos mttbjtloj wlt` t`b pmglclbr mjf corgbcunny tmabs lt croh Novby* Ms t`b two
strueenb. t`b `lppo dbeljs to nbmp ljto t`b mlr. trylje to tmab cnle`t* Lts rlflgunous mttbhpts
fbnle`t t`b g`lnfrbj w`o hoga mjf tbmsb t`b `lppo ujtln t`b jmg`os doujgb fowj ojto t`b
`lppos `bmf wlt` m spnmt-
V`b `lppo sblzbs t`ls opportujlty. ebts m rujjlje stmrt. mjf bmts t`b pbppbr* Ms lt
g`mrebs corwmrf. lt dbeljs to sputtbr mjf s`uffbr ujtln lt suffbjny tmabs occ nlab m rogabt
t`roue` t`b mlr. gohpnbtb wlt` cnmhbs mjf bx`must spbwlje croh lts dmgaslfb* Lt dnmsts pmst t`bdbwlnfbrbf alfs. sjmtg`lje t`b pmglclbr mjf nbmvlje t`bh lj m gnouf oc shoab* Novby. rbmnlzlje
t`b pmglclbr ls eojb. dbeljs to t`row m tmjtruh. mjf Imga. rbmnlzlje lt ls `ls cmunt. ermds `br mwmy
mjf t`by elvb g`msb*
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U`mt connows ls m qulga sbrlbs oc sgbjbs9 t`b `lppo spbbflje t`roue` t`b zoo1 t`b alfs
stbmnlje m stronnbr mjf ronnlje lt flsmstrousny fowj m `lnn lj orfbr to abbp up wlt` lts rogabt
propunsloj1 m grms` ljvonvlje m gmssowmry mjf m elrmccb1 t`b pmglclbr ls swmnnowbf dy t`b `lppo1 m
jbmr gmpturb t`wmrtbf dy Imgas nmga oc cogus1 m huntlpnmjb s`ot wlt` t`b `lppo mjf g`lnfrbj
`lnmrlousny duhdnlje t`roue` m growf1 m ruljbf plgjlg1 wmtbrhbnoj sbbfs usbf ms hmg`ljb euj
dunnbts1 mjf m hmnnbt to t`b `bmf eme* Mnn t`b w`lnb. t`b g`mrmgtbrs mrb dbgohlje nbss ljtbrbstbf
lj t`b ljltlmn gojcrojtmtloj mjf horb ljtbrbstbf lj t`b cuj oc t`b g`msb*
V`b g`lnfrbj t`lja t`by `mvb t`b `lppo gorjbrbf lj m tlebrs gmeb. dut lt ls pbrg`bf ljslfb
t`b snbbplje dbmsts hout`* Imga rlflgunousny nbmps ljto t`b tlebrs hmw. emeelje lh mjf corglje
`lh to splt dot` out* Curlous. t`b tlebr gojcrojts t`bh. dut ls ujbxpbgtbfny hmj `mjfnbf dy t`b
cblsty Novby dbcorb t`b tljy `lppo ls corgbf to smvb t`bh mnn-
Ms t`by frlct snowny to t`b eroujf mctbr bsgmplje t`b tlebr. t`b alfs elvb t`b `lppo m dle
`ue. corglje lt to bxpujeb t`b prbglous pmglclbr* V`blr eumrflmj mjf m crustrmtbf zoo abbpbr
mrrlvb mjf spnlt up t`b `mppy trlo* Ms t`b clnh wrmps up. t`b eumrflmj plgas up t`b pmglclbr mjf
wlpbs lt `mp`mzmrfny oj `ls s`lrt dbcorb ljsbrtlje lt flrbgtny ljto Novbys hout`* V`by wmna mwmy
`mppy*
U`y t`bsb g`mrmgtbrs. w`y t`ls story?
M vbrsloj oc t`ls story `ms dbbj lj hy `bmf cor sbvbrmn ybmrs* Orleljmnny lt wms iust ojb
alf g`mslje t`b `lppo. mjf mslfb croh m sbrlbs oc vlsumn emes t`brb wmsjt hug` dbyojf t`mt*
V`b hmlj lfbm wms iust mj bxgusb to try mjf cleurb out `ow to lhltmtb m not oc onfbr gmrtooj
gnmsslgs t`mt wbrb mdout ms cmr ms possldnb croh t`b wora L wms gurrbjtny bjemebf lj*
L mh cmsgljmtbf dy t`b tlhlje. slhpnlglty oc story. vlsumn vbrvb. mjf huslgmn qumnltlbs oc
gnmsslg gmrtoojs* Host mjlhmtors mrb t`oue . so t`mt wms jbvbr bjoue` to mgtumnny ebt hb
stmrtbf oj t`b clnh* V`mt ljltlmn lfbm `mf m prbtty dle nmga oc rbmsoj. lt `mf jo rbmn story bnbhbjts
mslfb croh vlsumn `ohmebs*
Rpoj bjtbrlje lj t`b HCM proermh `brb mt MMR. L dbemj to t`lja mdout sbvbrmn lfbms cor
m clnh. dut t`ls ojb wms t`b ojb t`mt L abpt gohlje dmga to* Mctbr sohb bmrny rbvlslojs. L rbmnlzbf
L `mf to eo dmga to t`b frmwlje domrf* L jbbfbf sohb rbmn g`mrmgtbrs. wlt` sohb aljf oc m
pbrsojmn gojjbgtloj to hysbnc* V`mts w`bj lt dbgmhb two g`lnfrbj* Imga ls hofbnbf mctbr hy
t`rbbybmronf soj mjf Novby ls dmsbf oj hy twoybmronf jlbgb* V`blr fbslejs mjfpbrsojmnltlbs mrb gmrlgmturbs oc t`bsb rbmn pbopnb lj hy nlcb* Lts m slhpnb. mjf potbjtlmnny
smgg`mrljb gojgblt. dut L jbbfbf sohb aljf oc gmtmnyst to spmra hy pmssloj mjf `bnp hb jmln
fowj w`lg` lfbm to tmganb*
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L mh stlnn `onflje ojto m goupnb oc t`ljes croh t`b orleljmn lfbm t`oue`. t`ls ls stlnn host
fbcljltbny m g`msb gmrtooj* G`msb gmrtoojs mrb hy pbrsojmn bpltohb oc mjlhmtloj* L iust novb m
wbnnfojb tmab. or mj ljtbrbstlje vlsumn eme* Lts t`b aljf oc stucc L mh mnwmys wmjtlje to frmw
mjf t`mt L mh mnwmys dblje msabf to rbhovb croh procbsslojmn profugtlojs* L mh stlnn trylje to
sbt m tojb wlt` hy tlhlje mjf huslg. abbplje t`ljes gnosb to 0s. so t`mt L gmj t`bj usb muflo
t`mt ls jbmr =3;dph* Vlhlje to huslg mjf elvlje t`b bjtlrb s`ort m huslgmn qumnlty ls mj
lhportmjt g`mnnbjeb cor hysbnc* V`bsb mrb hy jofs to jostmnelm*
V`b `lppo ls ljbxpnlgmdny mdnb to cny* Lt `ms wljes mjf jodofy qubstlojs t`mt* V`ls ls m
jof to horb hofbrj gmrtooj sbjsldlnltlbs. w`brb t`ljes gmj `mppbj wlt`out rbmsoj. w`brb t`b
joj sbqultur ls alje mjf ioy ls coujf lj t`b mdsurf*
Fbnlvbrmdnbs. Eumrmjtbbf to Wmtlscy
7hlj s`ort (hljus tltnb mjf grbflts, cunny ljabf mjf gonorbf lj fleltmn corhmt mjf FSF Ubdsltb foguhbjtlje bjtlrb profugtloj progbss
Fbnlvbrmdnbs. Vlhb [brhlttlje
7 sgunpturbs rbmfy cor hmss profugtloj (7F prljtlje, FSF nmdbns mjf gmsb fbslejs
V`b untlhmtb eomn lj tbrhs oc t`b fbnlvbrmdnbs ls to `mvb m gohpnbtbf clnh t`mt ls bmsy to
upnomf. s`mrb. mjf sudhlt to clnh cbstlvmns* Vo `mvb bjoue` foguhbjtbf wora t`mt bvbj lc
t`b clnh `ms to db `lffbj mwmy (lj orfbr to db cbstlvmn mggbptmdnb, L gmj stlnn emrjbr mttbjtloj
mjf rbgoejltloj* Lc possldnb. L wounf nlab to ruj m growfsourglje gmhpmlej lj orfbr to rmlsb
hojby cor m hmss rbnbmsb. mjf t`bj mnso db mdnb to alga dmga sohb gms` to hy gonnmdormtors*
GOJGBTJW
Lj orfbr to mggohpnls` hy eomn oc grbmtlje tlhlje t`mt ls jmturmnny huslgmn. L wlnn `mvbto sbba out mj orleljmn sgorb. or mt nbmst cljf sohb msslstmjgb wlt` t`b huslg*
L wlnn jbbf to fo sohb volgb rbgorflje oc t`b rbmn alfs. mjf sohb orleljmn Conby wlnn`mvb to db profugbf*
Ebttlje t`b lja mjf pmljt oc dot` g`mrmgtbrs mjf dmgaeroujfs to mj mggbptmdnb qumnltyw`lnb stlnn `mvlje tlhb to cogus oj t`b mjlhmtloj*
L `mvb jo dufebt*
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Wohb sonutlojs
Muflo ls m cogus mt t`b gonnbeb w`brb L gurrbjtny tbmg`* V`ls hmabs m not oc cmgunty mjfstufbjts gmpmdnb mjf mvmlnmdnb to msslst hb wlt` ojnogmtloj rbgorflje. Conby. mjf
sgorb* L `mvb m goupnb oc mggohpnls`bf huslglmj crlbjfs mjf L nlvb lj t`b Jms`vlnnb mrbm.
m hbggm cor huslg*
L `mvb mnrbmfy eottbj soct gohhlthbjts croh m rostbr oc mrtlsts wlt` w`oh L `mvbworabf lj t`b pmst* Host oc t`bsb mrb woralje procbsslojmns or bfugmtors mjf `mvb
dbbj sbnbgtbf wlt` mj bhp`msls oj msslstlje hb wlt` hy mfhlttbf fbclglbjglbs*
Mnn oc t`bh ajow t`by wojt db pmlf*Mffltlojmn V`bsls [roposmn Jotbs
L `mvb dbbj nugay bjoue` to db bjtrustbf wlt` m nbmfbrs`lp ronb oj m cbw g`olgb proibgts
lj hy procbsslojmn gmrbbr. dut L `mvb jbvbr worabf oj m proibgt t`mt wms truny hy owj*
Mhoje hy crlbjfs mjf pbbrs L `mvb m rbputmtloj ms m vbry cmst mjf bcclglbjt mjlhmtor* L worawbnn ujfbr flrbgtloj mjf mh mnwmys wlnnlje to tmab m tbg`jlgmn s`ortgut lj nlbu oc `le` mrt lj
hy wora* @owbvbr. t`ls proibgt ls eolje to fbhmjf t`mt L up hy emhb mrtlstlgmnny. mjf ls
eolje to g`mnnbjeb hb to stmy cogusbf mjf hotlvmtbf wlt`out outslfb flrbgtloj* L mh
gojclfbjt mjf bmebr to hbbt t`ls g`mnnbjeb*
Tostbr oc [roposbf Msslstmjts
Hlab Hbrbflt` (Lnnustrmtor,`ttp9//www*hlabhbrbflt`*goh/
Hlab ls m suggbsscun g`lnfrbjs Lnnustrmtor mjf mggohpnls`bf fleltmn pmljtbr* @b ms mj HM lj
Lnnustrmtloj croh WGMF* @b ls gurrbjtny bhpnoybf mt t`b smhb ljstltutloj ms hb mjf wb `mvb m
nojestmjflje woralje rbnmtlojs`lp* @b wlnn db `bnplje wlt` dmgaeroujf cljmn mrt*
Mfmh Corf (Wtorydomrf Mrtlst mt Cnoyf Goujty [rofugtlojs9 Mrg`br,
`ttp9//cornmgaocdbttbr*dnoespot*goh/
Mfmh ls m nojetlhb crlbjf mjf sohbtlhbs gonnmdormtor* @b `ms m erbmt sbjsb oc vlsumn stynb.
gonor. mjf m erbmt lja nljb* @b wlnn db `bnplje wlt` dmgaeroujf cljmn mrt mjf lja mjf pmljt*
Alh Grmjclbnf (Hmejbtlg Frbmhs lj`ousb Mjlhmtor,`ttp9//alhdbrnygrmjclbnf*dnoespot*goh/
Alh ls m corhbr stufbjt oc hljb w`oh L `mvb flrbgt supbrvlsor procbsslojmn bxpbrlbjgb wlt`
outslfb oc t`b mgmfbhlg sbttlje* W`b ls m qulga stufy w`o novbs to wora* W`b wlnn db `bnplje wlt`
sbgojfmry g`mrmgtbr mjlhmtloj. dmgaeroujf cljmn mrt. mjf lja mjf pmljt*
http://www.mikemeredith.com/http://www.mikemeredith.com/http://www.mikemeredith.com/http://forlackofbetter.blogspot.com/http://forlackofbetter.blogspot.com/http://kimberlycranfield.blogspot.com/http://kimberlycranfield.blogspot.com/http://kimberlycranfield.blogspot.com/http://kimberlycranfield.blogspot.com/http://forlackofbetter.blogspot.com/http://www.mikemeredith.com/ -
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BMTN\ GOJGB[V UOTA
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GOJGB[V UOTA
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Huntlpnmjb Vbst mvmlnmdnb to vlbw or fowjnomf9`ttps9//vlhbo*goh/3
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WVOT\DOMTFW mjf W@OV [NMJJBT
W`ot [nmjjbr jotbs9
04 W`ots
6; DE%s=7 oc t`osb mrb Gonor Gmrfs1 4 oc t`b rbhmljlje mrb Noopbf Gonor Whbmrs (cor spbbf,*
42 Tbmn DE%s4 oc w`lg` mrb Huntlpnmjb W`ots* = oc w`lg` ls mnrbmfy gohpnbtbf ms m nmyout*
Hy roue` bstlhmtbs `ms t`b profugtloj p`msb tmalje 4;6 fmys. jot goujtlje prbprofugtlojroue` fbslej p`msb or mjy nmst hljutb gohposltlje lssubs* V`ls fobs jot tmab ljto mggoujt
ebttlje mjy `bnp furlje t`b lja or pmljt. or de pmljtlje. w`lg` ls jot t`b gojfltlojs L mh
proposlje*
Mssuhlje 0 `our fmys ojny4;6 fmys dbst gmsb sgbjmrlo430*2 worst gmsb sgbjmrloHy proposbf sg`bfunb elvbs hb 732! fmys*
Cunn Mjlhmtlg mvmlnmdnb to vlbw or fowjnomf9`ttp9//vlhbo*goh/30
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[meb 63
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7/30/2019 Hipposterous MidPoint Review Pitchbook
47/66
[meb 65
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7/30/2019 Hipposterous MidPoint Review Pitchbook
48/66
[meb 60
DBMV DOMTFW / GONOT BP[NOTMVLOJW
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7/30/2019 Hipposterous MidPoint Review Pitchbook
49/66
[meb 6
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
50/66
[meb 2;
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7/30/2019 Hipposterous MidPoint Review Pitchbook
51/66
[meb 2=
TBCBTBJGB LHMEBW @L[[O
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7/30/2019 Hipposterous MidPoint Review Pitchbook
52/66
[meb 24
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
53/66
[meb 27
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7/30/2019 Hipposterous MidPoint Review Pitchbook
54/66
[meb 26
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7/30/2019 Hipposterous MidPoint Review Pitchbook
55/66
[meb 22
TBCBTBJGB LHMEBW HLWG FBWLEJ
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
56/66
[meb 23
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-
7/30/2019 Hipposterous MidPoint Review Pitchbook
57/66
[meb 25
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
58/66
[meb 20
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
59/66
[meb 2
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
60/66
[meb 3;
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
61/66
[meb 3=
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
62/66
[meb 34
-
7/30/2019 Hipposterous MidPoint Review Pitchbook
63/66
[meb 37
FBHO TBBN mvmlnmdnb to vlbw or fowjnomf9`ttp9//vlhbo*goh/3005;;05
http://vimeo.com/68870087http://vimeo.com/68870087http://vimeo.com/68870087http://vimeo.com/68870087 -
7/30/2019 Hipposterous MidPoint Review Pitchbook
64/66
[meb 36
VMWAW NLWV
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7/30/2019 Hipposterous MidPoint Review Pitchbook
65/66
[meb 32
[TOFRGVLOJ WG@BFRNB
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66/66
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