himalaya project

A.S.PATIL COLLEGE OF COMMERCE (AUTONOMUS) MBA PROGRAMME VIJAYAPUR.

B.L.D.E.ASSOCIATION’S A.S.PATIL COLLEGE OF COMMERCE

M.B.A PROGRAM

(AUTONOMUS)

VIJAYPUR.

Submitted To: Prof. Santosh Biradar

Subject Topic: Retail Audit(Importance of Retailers)

Submitted B :Arun Savukar MBA 13005

Date : 02/05/2015

Semester : 4thsem


Executive summary

Himalaya health care are scattered throughout the world with its outlets. It started the out

let in vijayapur 4years back i.e. on 22 Feb 2005. Presently it is trying to increasing the promotion

strategy to create rush for customer at shop. At the end of every day the conversion ratio is

calculated. The present conversation ratio is good.

This research titled “importance of Himalaya outlets in Vijayapur” helps to understand the

number of customer visiting the store and bill made by them. A project tittle is to distribution

level of Himalaya and the level of retail outlets service to customers. Means customer study had

done their occupation. Income level, plans made before visiting the store, factors influence them

to visit, media from that customer influenced, habit of visiting store, habit of buying behavior,

Himalaya outlet positioned in the minds of customer, satisfaction and expectation from Himalaya

outlets the research was carried out as per the steps of market research process. To meet the

objectives primary research was undertaken. The data collection approach adopted was

experimental research. The instrument used for data collection was questionnaire.

The target was the people who are the customers of Himalaya. With a sample size of 100

respondents. The tables and charts were used to response into meaningful information to get the

most out of the collection data. Based on those the inferences have been drawn with peer

supportive data. Most of the people choose modern retail outlet because they can purchase all

necessities needed for life under one roof. The customers are shifting from one retail outlet to

other because of difference in offer given by retail outlets.


AYURVEDA- AN INTRODUCTION:

The word 'Ayurveda' comes from the word 'ayur' meaning 'life' and the word 'veda'

meaning 'to know'. Ayurveda means 'the science of life', and is a medical system practiced in

India, Sri Lanka and Nepal.

Ayurveda's mythological origins, though, are attributed to the Indo-European Nasatya or

Aswins, twin physicians of the gods of the ancient Indo-European pantheon. Four thousand year

old references to the Nasatya are found in the now extinct, Hurrian and Hittite languages in

Turkey, and in the Sanskrit language in India. Ayurveda is considered the upaveda or accessory

Veda to the Atharva Veda. The four Vedas are the world's oldest literary documents in an Indo-

European language.

A classic ayurvedic text, that parallels the time frame of the Atharva Veda, is the

Charaka Samhita. Written in the Indus Valley area around 1000 B.C.E. (Before the Common

Era) in Sanskrit, it is a treatise on general medicine. This strongly suggests the probability that

ayurveda, though of pan Indo-European origins earlier, had begun to evolve into a distinct entity

within the subcontinent by the first millennium B.C.E.

Ayurveda's lasting influence in the non Indo-European sphere began after the rise and

spread of Buddhism in the 6th century B.C.E. Buddhist monks introduced Ayurveda to China,

Tibet, Korea, Mongolia and Sri Lanka, leaving a lasting legacy in their medical systems.

More recently, the German translation of an ayurvedic text that dates back to less than

1000 B.C.E., the Susruta Samhita, contributed to modern medicine the discipline of plastic

surgery. Susruta mentions eight branches in ayurveda - General medicine, Surgery, ENT and Eye

diseases, Toxicology, Psychiatry, Pediatrics, Gynecology, Sexology and Virility.

The Himalaya Drug Company, since 1930, has blended ayurvedic expertise with

modern medical research methodology, to extend the science of ayurveda to produce

scientifically verified herbal solutions.


HISTORY OF HIMALAYA:

Eighty years ago, on a visit to Burma, Himalaya’s founder, Mr. M. Manal, saw restless

elephants being fed with a root to pacify them. The plant from which this was taken is Rauwolfia

serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After

extensive research, Serpina, the world’s first anti-hypertensive drug, was launched in 1934.

This legacy of researching nature forms the foundation of Himalaya’s operations.

Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products.

We have pioneered research that has converted Ayurveda’s herbal tradition into a complete

range of proprietary formulations dedicated to healthy living and longevity. Today, these

products have found acceptance with medical fraternities and serve the health and personal care

needs of consumers in 67 countries.

ISO 9001: 2000 certification awarded for design, manufacture and marketing

of herbal health care products. .

Himalaya celebrates seventy-five years.


COMPANY PROFILE:

The Beginnings . . . making of an Indian multinational

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear

vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind

the 5,000 year old system of medicine. This included referring to ancient ayurvedic texts,

selecting indigenous herbs and subjecting the formulations to modern pharmacological,

toxicological and safety tests to create new drugs and therapies.

Eighty years ago, on a visit to Burma, Mr. Manal saw restless elephants being fed with

a root to pacify them. The plant from which this was taken is Rauwolfia serpentina. Fascinated

by the plant's effect on elephants, he had it scientifically evaluated. After extensive research,

Serpinaâ, the world's first anti-hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's operations.

Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets.

Cutting edge technology is employed to create pharmaceutical-grade ayurvedic products. As a

confirmation that Himalaya is dedicated to providing the highest quality and consistency in

herbal care, the Company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural and

innovative remedies that will help people lead richer, healthier lives. Today, Himalaya products

have been endorsed by 300,000 doctors around the globe and consumers in 67 countries rely on

Himalaya for their health and personal care needs.


AYURVEDA AT HIMALAYA:

Ayurveda or the 'Science of Life' is an ancient, holistic system for diagnosis and

treatment, perhaps the oldest system of medicine known to humanity. Fundamental to Ayurveda

is the use of well-balanced combinations of plants and other agents in synergistic formulas.

At Himalaya, we have pioneered the use of modern science to rediscover and validate

Ayurveda's secrets. We employ cutting edge research to create pharmaceutical-grade Ayurvedic

products. Natural, effective and safe, these products have helped thousands of people live

healthier, richer lives. Our focus is on wellness; on helping people get healthy and stay healthy.

At Himalaya, research begins with raw herbs chosen from traditional texts and from

observations and experiences of indigenous plants. Our team of herbalists study texts, both

traditional and scientific, exhaustively for relevant data. A few herbs of promising activity are

short-listed. Polyherbal formulations of these short-listed herbs are made in order to provide a

wider scope of pharmacological and cosmetic activity. Multicentered, double-blind trials

according to WHO criteria further assist in scientifically validating the formulations.

In the 1930's, Himalaya developed a pioneering experimental herb farm, which grew

rare endangered herbs for commercial use. The company today has in addition to this an

unparalleled database of dedicated herb suppliers, an herbarium, an agrotech division and a

nursery.

The standardization of herbal medicine is a more daunting challenge than the processes

used for allopathic medicine. The tabletting of ayurvedic medicine is more arduous, with

multiple granulating, processing and coating variables. Today, Himalaya's manufacturing unit

has the largest coating capacity in Asia.

Researching Ayurveda and capturing its benefits in formulations, has been the hallmark

of Ayurveda at Himalaya. Using modern research methodology and manufacturing practice,

Himalaya has made available to people all over the world, an alternate method of treatment,

which has no known side effects.


OVERVIEW:

Himalaya's commitment to the community is part of our core values. Our mission is to

make a positive difference to the communities in which we operate.

We believe that every human being has a fundamental right to a good quality of life. This

involves access to health, education, a clean environment and freedom from poverty.

Through our several community initiatives, which include programs aimed at ensuring

better health, education, sustainable development and economic empowerment, we do

our best to bring happiness to the lives of people who are marginalized and poor.

Our social philosophy is very simple - if we want to prosper as a business we need to

ensure that the community prospers with us. By investing in the community we are

investing in our business.


LEVEL OF DISTRIBUTION CHANNEL:

a)Zero level distribution channels

e.g. Direct marketing,

b)First level distribution channel

e.g. Retailers

c) Second level distribution channel

e.g. Wholesalers, Retailers

d) Third level distribution channel

e.g. Broker, Wholesaler, Retailer

MANUFACTURER CONSUMER

MANUFACTURER RETAILERS CONSUMERS

MANUFACTURER WHOLESALER RETAILER CONSUMER

MANUFACTURER BROKER WHOLESALER RETAILER CONSUMER


>>> The company adopts third level of distribution channel. The manufacturer i.e.

Himalaya Drug Company sends the its product to the C&F of the respective state, which works

as a broker between the manufacturer and the whole seller. The whole seller meets the demand

of retailer i.e. chemist in the Pharma segment. Then in last the chemist fulfill the demand of the

end consumer based on the prescription generated by the doctors and on the basis of customers

own wish.


RESEARCH METHODOLOGY


RESEARCH DESIGN:

The researcher prepared research design that states the conceptual structure within which

the study should be conducted and the studies descriptive in nature. The researcher used

descriptive study to describe the awareness among the doctors and chemist with regard to

HIMALAYA, its demand, efficiency, brand image and its features.

SAMPLING:

According to Crisp the fundamental idea of sampling is that, “If a small number of items

or a whole (called a universe or population) the sample will tend to have the same

characteristics and to have them in approximately the same proportion as the universe.

Sampling is an essential part of all scientific procedures. The researcher collected and

summarized the data more quickly through sampling. Sampling gives the researcher

scope for collecting more accurate information.

SAMPLING UNIT:

The researcher selected the sampling unit as respondents who are retailers or dealer of

Himalaya at different chemist stores of Vijayapur.

SAMPLING SIZE:

The researcher has taken 100 in case of chemist as the sample size for collecting accurate

information and the researcher feels that it is large enough to depict the universe.

SAMPLING METHOD:

It is quite impossible to meet one and all or to collect the information from the whole

population. Therefore the researcher has adopted the non probability sampling method.

Under this method the sampling units are selected according to the convenience of the

researcher.


DATA COLLECTION:

The researcher collected only primary data among druggist of Himalaya at different

chemist stores to find out the level of awareness of Himalaya among different Ayurvedic

medicines, its demand based on prescription and its features in various angles.

Secondary data was collected using internet and books.

PRIMARY DATA:

The data collected for a purpose or for a particular problem in original known as primary

data. The researcher adopted various methods to obtain the first hand information. The

chemist are considered a main source of information as they can furnish important and

original information regarding demand of Himalaya drug based on prescription

generated by doctors its efficiency and its features.

SECONDARY DATA:

Secondary data means data that are already available researcher collected data from the

published sources. The various sources for obtaining secondary data are internet and

libraries.

3.3 METHOD OF DATA COLLECTION:

As survey is best suited for descriptive research the researcher gathered information

directly from individual respondents through personal interviews and questionnaire

methods. The interview is structured where the researcher asked questions in a sequence

and prescribed manner. Therefore the researcher to learns about the respondent’s

awareness of Himalaya and there is lesser degree of inaccuracy in survey method.


QUESTIONNARIE

The researcher collected the primary data through an effective tool known as

questionnaire. It consists of fifteen questions printed in a definite order and the

researcher followed the prescribed sequence of these fifteen specific questions and it is

referred to as structured. The structured questionnaire consists of both open-ended and

close-ended type questions. The researcher used the main tool “Questionnaire so that

easy comparison is possible because of same questions to the respondents

SURVEY METHOD:

Survey method helps in finding out information on attitudes, feelings, beliefs, past and

intended behaviors, knowledge, personal characteristics and on the descriptive items.

They also provide evidence of association. This has been found to be the appropriate

methodology for these reasons and therefore is chosen for the purpose of this research.


METHODOLOGY:

1. FIELD WORK

When the project on perception of chemist and users of Himalaya. the main parameters

to be looked upon were arrived at. After arriving at the main points for analysis the operational

area of the study was derived taking the following into consideration.

a) Area of survey

b) Type and location of retailer

c) and retailer service to customers

It was also decided to have the survey at different retailers of Golagumbaz road B.L.D.E. Road,

Siddeshwar road and Meenakshi chowk.

3.4 DATA COLLECTION:-

Data’s were collected in the questionnaire format not on a particular date but taking

into consideration ordinary working days. I have collected at different market areas like near

Golagumbaz road B.L.D.E. Road, Siddeshwar road and Meenakshi chowk, independent druggist

at various locations.


SAMPLE DESIGN:-

The following question involves sampling

1. Should we take a census or a sample?

2. What kind of sample should we take?

3. What size should the sample be?

Steps in sample planning

Define Census vs. Sample

Sample size

Estimate cost of sampling

Execute sampling process

Operationally, sample design is the heart of sample planning. Specification of sample

design which includes the method of selecting individual members, involves both theoretical and

practical (e.g., cost, time, labor involved, and organization) considerations.


DATA INTERPRETATION


1. Do you deal in Himalaya Product?

Table 1: Chemist who deals in Himalaya-

Response

%

Yes

98

No

02

Interpretation: Among 100 chemist in the different area of my project region 98 chemist were

selling products of Himalaya Drug Company, and only 2 were not having the Himalaya product

at the time of my survey. This shows that Himalaya is highly reputed in Pharma sector, and it has

good demand in the market.

98%

2%

Sales

Yes No


2. How do rate the Himalaya Drug Company?

Table 2: Rating of Himalaya Drug Company-

Category

%

Best in class

60

Good

18

Moderate

15

Not Good

7

Interpretation: 60% of the chemist has rated Himalaya best among the available Ayurvedic

medicines, while only 7% said that it is not good. The chemist who rated Himalaya not good are

mostly in the rural areas. They may say this because of low selling.

0

10

20

30

40

50

60

70

Best in Class Good Moderate Not Good

Himalaya Rating

Himalaya Rating


3. How do you rate the product efficiency?

Table 3: Product Efficiency-

Category

% Response

Best in Class

30

Good

28

Immediate Response

12

Slow Response

30

Interpretation: 30% of the chemist said that Himalaya gives good result in the long time, and its

effectiveness is good comparing to other competitors in the market. 30% chemist during the

survey said that it responses slowly. Because Himalaya is a Ayurvedic medicine and it is

recommended for long use by the medical practitioners or doctors. Although it responses slowly

it is effective for life time or long time.

0

5

10

15

20

25

30

35

Best in Class Good ImmediateResponse

Slow Response

Product Efficiency

Series 1


4. Why do you like Himalaya product literature?

Table 4: Product Literature-

Category

% Response

Easy to Understand

23

Highly Knowledgeable

20

Both easy to understand and

knowledgeable

35

Tough to understand

16

Not adequate knowledge

6

Interpretation: 35% chemist told that product literature given inside the is easy to understand

and provide sufficient knowledge about the product. A common man cans also the use of product

and its combination by reading the literature.

Easy tounderstand

HighlyKnowledgeable

BothUnderstandable

andKnowledgeable

Tough toUnderstand

Not adequateknowledge

23

20

35

16

6

Product Literature

Product Literature


5. Are you satisfied with the behaviour of the Himalaya people?

Table 5: Satisfaction level with the behaviour of Himalaya People-

Category

% Response

Very much

72

Yes

20

Not Good

8

Interpretation: Most of the chemist i.e.72% are highly satisfied with the behaviour of

representative of Himalaya. Only 8% were not satisfied with the behaviour of Himalaya people.

Not satisfied chemists had special demand which can’t be fulfilled. This shows that executives of

Himalaya are highly trained and they are very effective in the field.

Very Much 72%

Yes 20%

Not Good 8%

Satisfaction level with behaviour


6. What is the mode of demand made by the customers for Himalaya drugs?

Table 6: Demand Type-

Demand Type

%

Prescription Based

65

Own Demand

18

Suggestion Based

17

Interpretation: During the survey chemist told that more than 65% demand is based on the

prescription made by doctors, and 17% Himalaya were sold on the suggestion asked from the

chemist itself by the customers.

0

10

20

30

40

50

60

70

Prescription BasedOwn Demand

Suggestion Based

Demand Type

Demand Type


7. What is the demand of product?

Table 7: Demand of Himalaya Product-

Demand of Himalaya

%

High Selling

29

Low Selling

16

Average Selling

55

Interpretation: 55% of the chemist told that Himalaya is average selling product at their

chemist shop. Since Himalaya product is mainly used for long term effect and it is prescribed by

the doctors mainly in the critical diseases. 29% of the chemist told that it is high selling product

at their shop. Chemist shops nearby a doctor clinic are noted as the high seller of the Himalaya

product, mainly near a physician.

0

10

20

30

40

50

60

High Selling Low Selling Average Selling

Selling of Himalaya

Selling of Himalaya


8. What are the products you deal mostly?

Table 8: Products the chemist mostly deal-

Product

%

Liv- 52

36

Bonnisam

11

Cystone

25

Rumalaya Forte

28

Interpretation: Chemist told that 36% was Liv-52 among the Himalaya drugs they sale. 28%

was Rumalaya Forte in the Himalaya group.

0

5

10

15

20

25

30

35

40

Liv- 52 Bonnisam Cystone Rumalaya Forte

Selling

Selling


9. Among all these selling which Himalaya product is high?

Table 9: Closest competitor of Himalaya-

Competitor

%

Dabur

36

Baidyanath

30

Zandu

30

Himani

04

Interpretation: 36% of the chemist the told that Dabur is the closest competitor to the

Himalaya. Only 4% recommended Himani as the competitor for the Himalaya. Other two major

competitor for the Himalaya is the Baidyanath and Zandu.

0

5

10

15

20

25

30

35

40

Dabur Baidyanath Zandu Himani

Closest Competitor

Closest Competitor


10. Show your satisfaction level as being a Himalaya product dealer.

Table 10: Satisfaction of Himalaya dealer-

Category

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Price

15

37

40

8

Margin 35 40 17 18

Discounts 15 30 55 -

Gifts 22 55 16 7

Reason of Satisfaction

Interpretation: Reasons for satisfaction of the chemist depend upon the location, size, and

availability of doctor near the chemist shop and mainly upon the nature and personality of the

chemist. They are highly satisfied with the margin and discounts given by the company to them.

0

10

20

30

40

50

60

Price Margin Discounts Gifts

Chart Title

Highly Satisfied

Satisfied

Neutral

Dissatisfied


11. Show your satisfaction level of Himalaya with a comparison with its closest competitors.

Table 11: Satisfaction level of Himalaya with its competitors-

Company

Highly Satisfied

Satisfied

Neutral

Dissatisfied

Himalaya

60

20

05

15

Dabur

70

10

03

17

Baidyanath

38

25

11

26

Zandu

25

50

05

20

Himani

15

11

60

14

Interpretation: The closest competitor to Himalaya is Dabur. 70% of the chemist are highly

satisfied and 10% were satisfied with their business of Dabur. While 60 % of chemist are highly

satisfied and 20% were satisfied with the business of Himalaya.

0

10

20

30

40

50

60

70

Himalaya Dabur Baidyanath Zandu Himani

Chart Title

Highly Satisfied

Satisfied

Neutral

Dissatisfied


12. Which age group is your effective customer?

Table 12: Effective customer with respect to age group-

Age Group

% Customer

0 – 20

17

21 – 40

15

41 – 60

33

61 - Above

35

Interpretation: According to the chemist customer asking for the Himalaya medicines are

mainly in the age group of 61 & above with a percentage of 35. Customers among the age group

of 41-60 are on 2nd

position with a contribution of 33%.

0

5

10

15

20

25

30

35

40

0-20 21-40 41-60 61-Above

Classificationof customer based on the age group

Classificationof customer basedon the age group


13. What is the efficiency of Himalaya product (in rupees/month) of Himalaya product?

Table 13. Efficiency of Himalaya Products in Rupees per Month

Earning of Himalaya

Products

Outlets

%

<25000 30%

25000-50000 42%

50000-100000 10%

1,00000 & above 8%

Interpretation : According to the survey 30% of retail sell below 25000 Rs. 42% Retailers are

25000-50000, 10% Retailers are 50000-100000 and only 8% are Retail outlet are above.

30%

42%

10% 8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

<25000 25000-50000 50000-100000 1,00000 &above

Outlets %

Outlets %


14. Who is your closest competitor among these?

Table No 14: Closest Competitors

Name of brands Cometitors %

Dabur 36%

Baidyanath 12%

Zandu 6%

Himani 46%

Interpretation : Himani 46% and Dabur 36% of Competition to Himalaya Products and

Remaining Brands are Baidyanath and Zandu 12% and 6% to competition with Himalaya

Products.

36%

12%

6%

46%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Dabur Baidyanath Zandu Himani

Cometitors %

Cometitors %


15. Which age group of customer visit frequently?

Table 15: frequently visiting customers age group

Age Group

% Customer

0 – 20

17

21 – 40

15

41 – 60

33

61 - Above

35

Interpretation: According to the chemist customer asking for the Himalaya medicines are

mainly in the age group of 61 & above with a percentage of 35. Customers among the age group

of 41-60 are on 2nd

position with a contribution of 33%.

0

5

10

15

20

25

30

35

40

0-20 21-40 41-60 61-Above

Classificationof customer based on the age group


FINDINGS OF THE STUDY:-

98% of the Retailer deals in the Himalaya product.

60% Retailer recommend it best among the available Ayurvedic medicines.

30% Retailer told Himalaya is best in term of effectiveness than other available

medicines.

35% Retailer told that product literature provided with Himalaya is very easy to

understand and gives sufficient knowledge about the product. It helps them to know and

understand the combination of the products.

72% Retailer s are highly satisfied with the behaviour of executives of the Himalaya.

They help them and clarify their doubts if any to the maximum possible extent. This

shows that executives at Himalaya are highly and effectively trained.

65% of the total sales for the Himalaya is made through the doctors prescription. 17% of

the sale is made through the Retailer suggestion to their customer.

55% Retailer recommended Himalaya as a average selling medicine, while 29%

recommend it as a high selling Ayurvedic medicine.


Approx all the products of Himalaya have good demand in the market. But during my

project period Liv-52 has higher selling among Himalaya product with a share of 36%,

because during the summer people faces a lot of stomach related problem. Cystone has

share of 25%. It’s demand is also very high in summer due problem of water loss and

kidney stone.

36% Retailer recommended Dabur as the closest competitor for the Himalaya. 30%

recommended for Zandu and same percentage for the Baidyanath. A very few i.e.4% has

recommended Himani as the competitor for the Himalaya.

Satisfaction to the Retailer mainly depend on 4 factors i.e. price, margin, discount

&gifts. 40% Retailer was satisfied with the margin given to them and 35% were highly

satisfied with the margin. 15% Retailer was highly satisfied with the discounts given to

them while 30% were satisfied with the discount.

60% Retailer was highly satisfied with their business of Himalaya, while in the case of

Dabur 70% was highly satisfied. This may be because of availability of more products

within the Dabur range.

The most for the Himalaya products are within the age group of 61 & above with a share

of 35%. People of age group were also close with a share of 33%.

There is significant difference between the age group of customers and efficiency of the

Retailer (revenue/month) from the Himalaya. It shows sale of medicines does not have

any relation with the age of the customers.

Null hypothesis is rejected in the case of policies of Himalaya for the Retailer . It shows

Retailer does not look for any significant policy from the company side. They main

priority is margin given to them on their sales. They generally look for the profit only.

98% customers highly satisfied with retailers service.


SUGGESTION:

Himalaya should organize campaign for general awareness of end consumers, because

the consumers demand for the medicines based on the suggestions and on their own wish

or knowledge.

Himalaya should organize free medical checkup camps over a fixed duration of time.

This will help in the fulfillment of corporate social responsibility. This will also help in

creating a brand image in the consumers mind.

Himalaya should also target market in remote areas. Because in remote areas people

generally use medicines based on their own knowledge or on the Retailer suggestion.

The company can lure the Retailer with some gifts or some special offer by achieving a

fixed sales target. In villages or in the less developed area Retailer are generally treated

as a doctor. They can suggest their customer for the Himalaya.

The executives of the company should also target the doctor in the remote areas or

villages, whether they are MBBS or not.

The executives should be always in touch with doctors who are not prescribing Himalaya

or, not the core doctors for the company. The executives should try to motivate them by

giving exiting gift to them or, having a facility of good commission on sales made

through them.

The doctors should be provided with gifts which will fit and look good on their table.

This will make recall to them about Himalaya when they make prescription. This will

also motivate them towards the Himalaya.


Himalaya can organize camps in the school or colleges for the general awareness about

the Ayurveda. This will make people aware about the benefits of Himalaya and motivate

for the use of Ayurvedic medicines.

Himalaya should also enter in the surgical products. Because the demand of the surgical

products is increasing day by day. This will create a business base and market

opportunity for the Himalaya. The will surely get benefit of having a brand name.

Himalaya should also try to get opportunity in the general medicines, i.e. fever, pain, etc.

People having interest in Ayurveda will get a good option for themselves and company

will have a great customer base.

Himalaya should take suggestion from the doctors side for the new medicines in Doctors

Meet Programme (DMP).

Himalaya can sponsor the programmes which are directly related to doctors, or which

serves the doctors. This will motivate them and make them to feel good towards the

Himalaya. Eg- Lions club, Rotary club, etc.


CONCLUSION:

Himalaya Drug Company is the oldest Ayurvedic drug manufacturing company in the

India. It deals in both Pharma and FMCG (cosmetics) both. In the available Pharma range

Himalaya is the most reputed company.

Himalaya mainly beliefs and engage in ethical promotion to doctors. It helps executive

to motivate doctors for the prescription of Himalaya. It also helps executive to know the doctors

requirement in turn of prescribing the Himalaya. During the meeting they also become aware

about the competitors promotional strategy and the product available under their brand.

Chemist who deals in Himalaya herbal are highly satisfied with their business of Himalaya.

According to the chemist the customers who are consuming Himalaya are satisfied with the

result. Although it is an Ayurvedic medicine its effect is slow but it is effective for long time.

Most of the chemist rated it as a average selling medicine at their shop. Few medicines are

recognized as a very high seller at the chemist shop, eg- Liv-52, Cystone, Rumalaya Forte, etc.

Although there are several competitors for the company, the main competitor for the

organization is Dabur.

Before I conclude my project on a highly esteemed organization, I would like to

submit public opinion in this favour. The pattern of job performance and the quality of product

is highly appreciated by the consumers. I would like to congratulate entire Himalaya Drug

Company family for having gained this superb popularity, excellent impression and magnificent

image among the Ayurvedic medicines lovers. My survey reveals the facts which determine the

mile stone achievement of organization.

Finally I would conclude that project stating that the retailers and customers of Vijayapur are

satisfied with offers and they still needs good offers in future days. And the Himalaya is doing

well in terms of understanding customers expectation and providing them good offers and

products in terms fulfilling their expectation. During the project I would come to know about

differs promotion of Himalaya. What normal customer will think before entering into Himalaya.

And the different type of factors which influence customers to visit Himalaya.


ANNEXURE

QUESTIONNARIE


QUESTIONNAIRE

Dear sir/Madam,

I am ARUN .M. SAVUKAR MBA 4th sem student of A.S.Patil college of

commerce Vijayapur, I am doing a survey on retail audit on retail outlets. So i

request you to fill up these questions and also assure that the information provided

by you will be kept confidential and only for academic purpose.

1. Do you deal in Himalaya Product?

(a) Yes (b) no

2. How do rate the Himalaya Drug Company?

(a)Best in class (b) Good

(c) Moderate (d) Not good

3. How do you rate the product efficiency?

(a) Best in class (b) Good

(c) Immediate response (d) Slow response

4. Why do you like Himalaya product literature?

(a) Easy to understand (b) Highly Knowledgeable

(c) Both easy to understand & knowledgeable (d) Tough to understand

(e) Not adequate knowledge

5. Are you satisfied with the behaviour of the Himalaya people?

(a) Very much (b) Yes

(c) Not good

6. What is the mode of demand made by the customers for Himalaya drugs?

(a) Prescription by doctors (b) Own demand by the customer

(c) Suggestion by chemist


7. What is the demand of product?

(a) High selling (b) Low selling

(c) Average selling`

8. What are the products you deal mostly?

(a) Liv-52 (b) Bonnisan

(c) Cystone (d) Rumalaya Forte

9. Among all these selling which Himalaya product is high?

(b) Liv-52 (b) Bonnisan

(c) Cystone (d) Rumalaya Forte

10. . Show your satisfaction level as being a Himalaya product dealer.

Factors Highly

Satisfied

Satisfied Neutral Dissatisfied Highly

Dissatisfied

price

Margin

Discounts

Gifts

11. Show your satisfaction level of Himalaya with a comparison with its closest competitors.

Competitors Highly

Satisfied

Satisfied Neutral Dissatisfied Highly

Dissatisfied

Himalaya

Dabur

Baidyanath

Zandu

Himani


12. Which age group is your effective customer?

(a) 0 – 20 (b) 21 – 40

(c) 41 – 60 (d) 61 and Above

13. What is the efficiency of Himalaya product (in rupees/month) of Himalaya product?

(a) <25000 (b)25000-50000

(c) 50000-100000 (d) 1,00000 & above

14. Who is your closest competitor among these?

(a) Dabur (b) Baidyanath

(c) Zandu (d) Himani

15. Which age group of customer visit frequently?

(a) 0 – 20 (b) 21 – 40

(c) 41 – 60 (d) 61 and Above

Suggestions if any: ___________________________________________________________

_________________________________________________________________________

Thank You for your kind co-operation.

himalaya project

Education

customers of himalaya

importance of himalaya

word ayurveda

word veda

collection data

distribution level of

modern retail outlet

atharva veda