hillsborough yoga & healing arts pitch
TRANSCRIPT
Hillsborough Yoga & Healing ArtsThe Burrito Agency
the Burrito Agency… what?
“A whole lotta content delivered to you fast and fresh!”
The Research
53% had been to Hillsborough, NC
Only 6% had heard of HYHA
*Qualtrics Survey
Facebook: 95%Instagram: 81%Twitter: 42%
*Qualtrics Survey
45% would be willing to drive 15 minutes to get to an exercise class
*Qualtrics Survey
78% get information about exercise classes and deals
through word-of-mouth
*Qualtrics Survey
*Statista
Takeaways
Most people practice yoga for physical and overall wellness reasons
Takeaways
The yoga industry affects more than 70 million Americans
Takeaways
Yoga is talked about a lot, but Hillsborough
Yoga has no share of voice
Takeaways
Millennials are willing to try new things and
be adventurous
Takeaways
Millennials want brands to engage and
interact with them
Takeaways
People value peer recommendation and
word-of-mouth over traditional advertising
Challenge
Get consumers to share and talk about Hillsborough Yoga and Healing Arts to establish
it as an interactive brand.
Consumer DisconnectReturning client’s brand connection ends when
they leave the building
Who are we talking to?
The Granola-Crunchy Collegiates
The Doctor’s Orders Exercisers
InsightWord-of-mouth isn’t just word-of-mouth
anymore.
Empower yourself.
Engage your community.
Energize your body.
Blog
Website
Physical Handouts
Concluding Remarks
Questions? Comments? Nachos?