hill&knowltoncomm473
TRANSCRIPT
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VALUES
Our values are both professional and personal.
We are Accountable to each other and to our clients fordelivering the outcomes we have agreed.
We are Bold in creativity and conviction, in the tasks we takeon, the counsel we give, the way we represent our clients andthe stretch goals we set.
We are Collaborative in our dealings with each other and withclients, partners and third parties.
We are Diverse - in talent, personality, culture and viewpoint -and value this in individuals and in the world at large.
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Hill & Knowlton believes that leadership in the wiseuse of resources natural, human and of humanorigin contributes to its competitiveness, continued
growth and ability to provide valued services to itsclients around the globe.
In order to achieve sustainability, Hill & Knowlton willensure that its economic, environmental and ethical
performance objectives are mutually supportive andare reflected in its management systems andbusiness practices.
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HISTORY
1927John W. Hill opened PR office in Cleveland
Hill - financial columnist
Donald Knowlton public relations director of abank that went out of business during thedepression
Partnership formed Hill&Knowlton New York headquarters in 1934
WPP
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OFFICE LOCATIONS
United States
Austin (Blanc & Otus), Boston (Blanc & Otus), Chicago,Dallas, Houston, Irvine, Miami, New York, Portland, San
Francisco, San Francisco (Blanc & Otus), Santa Monica,Seattle, Spokane, Tallahassee, Tampa, Washington D.C
Asia Pacific
Canada
Europe, Middle East and Africa
Latin America
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SUPERIORQUALITY WORK
We start at an advantage: we have the desire to doso. We are not afraid to take on these tasks,however difficult. Because that is what our trackrecord is all about, delivering real brand andbusiness outcomes.
We are also able to do so. As a firm we are set upto meet even the most complex demands byconnecting the three elements that help you leapover hurdles. Sector expertise. Practice skills.Geographic reach.
You know what you want us to achieve, what youmean by success. We put in place whatever is
needed to get there.
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SERVICES
Business-to-Business Communication
Change and Internal Communication
Consumer Marketing
Corporate Communication
Corporate Response
Digital Communication
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SERVICES (Cont.)
Financial Communication
Issues and Crisis Management
Media Relations
Public Affairs
Sports Marketing and Sponsorship
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SECTORS
Automotive
Banking, Finance and Insurance
Energy, Power and Utilities
FMCG
Healthcare
Industry Associations & Societies
Technology
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CLIENTS
Clients (not complete list):
Media & Entertainment: Disney Live and Disney on Ice
Healthcare and Wellbeing: Amgen, Deloitte, Pfizer,Zimmer
Retail: Gap and Walmart
Travel & Tourism: Curacao, American Airlines, Red RoofInn, Marriott
Sports: Chelsea Football Club, Chicago 2016, Beijing2008
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CASE STUDY
STARBUCKS
Better Coffee, Better Life
Sales of Muan Jai Blend increase
Improves the life of the hill tribe communities in NorthernThailand
3 stage PR program positioned Starbucks as a sociallyresponsible brand in Thailand
5% of sales fund development of water systems andprovision of school materials
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CASE STUDY
SPLENDA
Low calorie sweetner
Celebrities Jerry Hall and Antony Worrall
Rock Goddess turned Domestic Goddess storyline
Back to Baking campaign
Made national front covers
Sales increase 10%
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CASE STUDY
SEGA
Video game icon Sonic the Hedgehog
Blanket media relations campaign
Sonic Heroes
#1 in multi-format games chart for 2 weeks
Top 6 until a second PR push that launched it back to #1
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CURRENT OPENINGS
Assistant Account Executive, Corporate
Washington, D.C.
Qualifications
1-2 years PR agency internship experience preferred
Ability to draft basic documents (pitch letters, pressreleases)
Responsibilities
Research, writing, event planning, organization, logisticalsupport with one or more accounts
Assist client team (s)
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CURRENT OPENINGS
Assistant Account Executive, Digital Associate
New York, NY
Qualifications
Early adopter of social media
Understanding of marketing and digital communications
Responsibilities
Contribute with creative ideas , write and edit blog and
Twitter, online monitoring reports and digital audits
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Internship Opportunity
Development of the best and the brightest
Hands-on learning about the business of publicrelations and offer first-hand experience to service
clients
A mix of one part formal training with one part one-on-one training, then add two parts of team spirit
Students and recent college graduates
Contact David Miller at (212) 885-032 or via e-mail,[email protected].
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WEBSITES
Home
http://www.hillandknowlton.com/
United States
http://www.hillandknowlton.us/
Careers
http://tbe.taleo.net/NA1/ats/careers/jobSearch.jsp?org=HILLKNOWLTON&cws=1
Internships
http://www.hillandknowlton.us/h-and-k-life/internships