highroad solution's ron mcgrath, cto & co-founder, discusses what's ahead
DESCRIPTION
HighRoad Solution's Ron McGrath, CTO & Co-Founder, provides an overview of new features & offerings from HighRoad and what lies ahead for the company.TRANSCRIPT
HIGHROAD SOLUTIONUSER GROUP CONFERENCE
HighRoad Highlights
June 6, 2013 • WASHINGTON, DC
Ron McGrath, CTO HighRoad Solution
Thank You!
Our Goal Today
• It’s real simple– Have fun!– And learn something in the
process– Most importantly, meet each other
and exchange ideas on how to improve your email marketing efforts
Session Agenda
• HighRoad into the Future• Moderate the user sharing portion of the session
3 Areas of Focus
1)The Platform– Advanced email marketing tool
powered by our partner BlueHornet’s infrastructure layer
2)Robust Integrations– AMS, CMS, Social and Web Analytics
3)HighRoad Dream Team– Train you on the platform– Go-to people for best practices
advice
HighRoad Dream Team
HighRoad Dream Team
Responsive Design
Responsive Design
Project Management
Deliverability Services
The Platform
Social Share
Add social share icons to your email
Social Share
You, the marketer, control the message
Social Share
Member chooses what social network to share your content on
Social Share
All of the member’s colleagues now can see your messaging
Social Share
Social Share
Strategy Blueprints
Message Tags
Message Tags
New Custom Field Types
New Custom Field Types
Upload Dynamic Content
Upload Dynamic Content
Upload Dynamic Content
Relational Table Content
Relational Table Content
Relational Table Content
Rolling Time Zone
House Holding
Discovery Process
Discovery Process
Less about technology and more about
working with you to develop an email
marketing strategy
Discovery Process
• Bringing all stakeholders (IT & Marketing) to the table to brainstorm on;– How do you personalize emails?– How do you segment your audience?– Do you need dynamic communication
options?– Do you want to leverage;
• Life Cycle Messaging• Dynamic Content• Relational Table Content• Rolling Time Zones
Integration Layer
• Developing a new technology layer to host all integrations
• Standardizes all AMS integrations behind a single programming interface
• Will allow us to add new services– Alerts
• AMS Upgrades• Connectivity Issues
– Allow support staff to customize
Dynamic EPC
Dynamic EPC
Syncing Time Zone
More Reporting Data
NewsletterExpress
In Summary
• We’re committed to improving in all 3 areas;1) The Platform2) Our Integrations3) And most of all our support and
relationship with you which is what this day is all about
Did you learn something?