Year 1

Price: $1.00 Basis: Affordable price.

Est. # of Purchases: 50-100Basis: Just getting noticed.

Est. Total Revenue: $50-$100

Basis: Price multiplied by amount of purchases.

Est. Cost to Make: $0Basis: No hiring or marketing costs.

Est. Total Profit: $50-$100

Basis: Revenue minus cost to make.

Year 2

Price: $1.00Basis: Affordable price.

Est. # of Purchases:1,000-2,000

Basis: Good word of mouth, better updates

Est. Total Revenue:$1,000-$2,000

Basis: Price multiplied by amount of purchases.

Est. Cost to Make: $50

Basis: Office supplies, hours worked.

Est. Total Profit:$950-$1,950

Basis: Revenue minus cost to make.

Year 3

Price: $1.00Basis: Affordable price.

Est. # of Purchases:2,500-5,000

Basis: Press, word of mouth, good updates.

Est. Total Revenue:$2,500- $5,000

Basis: Price multiplied by amount of purchases.

Est. Cost to Make: $1,000Basis: Hiring developer help

Est. Total Profit:$1,500-$4,000

Basis: Revenue minus cost.

How the Highland Talent Co. would Use $10,000 to bring this app to market:

Developers- $7,000

Designers- $0

Marketing- $1,000

Supplies/Equipment- $2,000