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HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23, 2015

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Page 1: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

HigherEdJobs – Case Study for Building

Andrew HibelChief Operating OfficerHigherEdJobs

JobG8 North American Job Board SummitAtlanta, Georgia

June 23, 2015

Page 2: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

HigherEdJobs Overview

• Founded and launched in 1996• Located in State College, PA and Chicago,IL• 30 employees across the locations• 2014 Stats . . .• Monthly 1,019,590 uniques and 17,316,456 views• 94,119 of 159,573 jobs posted via feed (59%)• 50,589,118 job alert emails sent

Page 3: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

First Stage1996-2002 – Born in a Garage

Page 4: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

First Stage1996-2002 – And Looking Good!

Page 5: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

First Stage --1996-2002

• Necessity is the mother of invention• Pooled our varied talents• Wanted schools to post their own jobs• Marketing done via listservs and university

newsletters.

Page 6: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

Second Stage – 2003-2008

Page 7: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

Second Stage – 2003-2008

• Different team needs– Growing sales team tools– Invention of content quality

• Building to current scale• Improved reporting• Email marketing• Increased volume and traffic

Page 8: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

Third Stage – 2008-2013 -- Integration

Page 9: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

• General • Integrations with ATS, job wrapping• Invoicing and accounting functionality• HR functionality• Editorial content• Digital ad serving and management

Third Stage – 2008-2013

Page 10: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

Fourth Stage 2014 and beyond

• Exploding job feeds• Social abilities• Editorial content and resource integration • Future solution needs

– Ability to work with current architecture– Idea of plug and play more attractive

Page 11: HigherEdJobs – Case Study for Building Andrew Hibel Chief Operating Officer HigherEdJobs JobG8 North American Job Board Summit Atlanta, Georgia June 23,

Summary