higheredjobs – case study for building andrew hibel chief operating officer higheredjobs jobg8...
TRANSCRIPT
HigherEdJobs – Case Study for Building
Andrew HibelChief Operating OfficerHigherEdJobs
JobG8 North American Job Board SummitAtlanta, Georgia
June 23, 2015
HigherEdJobs Overview
• Founded and launched in 1996• Located in State College, PA and Chicago,IL• 30 employees across the locations• 2014 Stats . . .• Monthly 1,019,590 uniques and 17,316,456 views• 94,119 of 159,573 jobs posted via feed (59%)• 50,589,118 job alert emails sent
First Stage1996-2002 – Born in a Garage
First Stage1996-2002 – And Looking Good!
First Stage --1996-2002
• Necessity is the mother of invention• Pooled our varied talents• Wanted schools to post their own jobs• Marketing done via listservs and university
newsletters.
Second Stage – 2003-2008
Second Stage – 2003-2008
• Different team needs– Growing sales team tools– Invention of content quality
• Building to current scale• Improved reporting• Email marketing• Increased volume and traffic
Third Stage – 2008-2013 -- Integration
• General • Integrations with ATS, job wrapping• Invoicing and accounting functionality• HR functionality• Editorial content• Digital ad serving and management
Third Stage – 2008-2013
Fourth Stage 2014 and beyond
• Exploding job feeds• Social abilities• Editorial content and resource integration • Future solution needs
– Ability to work with current architecture– Idea of plug and play more attractive
Summary