higher serp rankings: innovative tactics and proven formulas
TRANSCRIPT
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Higher SERP Rankings: Innovative Tactics and Proven FormulasPresented @ Think Tank Live! 2010 Advanced SEO WorkshopOctober 28, 2010
Rey VillarSearch Marketing Manager
Norvax/GoHealth.com
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
2 Basic Ways to Move UpIncrease
Your Rank
Decrease Your Competitor’s
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Negative Tactics
• Google report
• Link hijacking or mimicking
• Usurp their keyword traffic
• Resubmit their site
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
On-Site Formula
• Basic optimization
• SEO content
• Text links
• Image links
• 1st words
• Keyword map
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
Keyword Array
Home/ Deep
Authority Links
Volume Links
Network
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
1st Page Fast: Local SEO
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Higher SERP Rankings Think Tank Live!SM
@ReyVillar @RachelBaker @ExprtMary@MertSahinoglu #ttlchi
Smart Linkbuilding
• Press releases• Directories• Sponsored
Low Impact
• Exchanges• Link bait• Article market• Bloggers• Forums
Nurture • Network• DMOZ• Link tracking• Video• Social media
Long-Term