High-Speed NetworksPresented by:

Larry ZibrikSierra Wireless

Pam FergusonRogers Business Solutions

4:15 p.m. – 4:55 p.m.

River A & B

Broadband (3G) M2M

Presented by:

Larry ZibrikDirector, Product Management

Sierra Wireless

M2M today• Low bandwidth payload – in most cases handled by GPRS speeds• Significant focus on solution integration and cost

– On board applications – Price sensitive markets– High reliability

•Deployment is often justified by an ROI analysis vs legacy collection methods– meter readers– vending field service– on site maintenance staff

Broadband M2M

3G Technologies Allow Wide Area Broadband Access• HSDPA – 7.2MB downlink (Cingular, Telstra, Rogers, Euro Carriers, Asia-Pac) • HSUPA – 7.2MB downlink, 2.0 MB Uplink• EV-DO Rev A 3.1 MB downlink, 1.8MB uplink (Verizon, Sprint, Telus)• Latencies of 50 – 60 mS as opposed to 100+ mS

>1MB bandwidth enables a new category of M2M applications• Media rich content opens up branding and customer relationship tools

– Vending– Remote display

• Real time video for security and witness– On site exception based security– In vehicle exception case

• Aggregation– PAN/LAN consolidation into a single 3G connection (POS etc.)

North American M2M Module Shipments by Air Interface (North America)

-

1.00

2.00

3.00

4.00

5.00

6.00

2006 2007 2008 2009 2010 2011 2012

Un

its (

Mil

lio

ns)

GSM/GPRS

EDGE

W-CDMA

CDMA 1xRTT

CDMA EV-DO

North American Market

3G Technologies have the highest CAGR (2006 – 2012)• W-CDMA - 200%

•CDMA EV-DO - 71%

Source: ABI Research 2007

Customer Examples

Isochron – 3G Vending MachineWith Color Display

DriveCam – In Vehicle 3G Video

Cisco – HWIC 3G Router Card Ericsson W25 – Residential SOHO 3G Router

Digi ConnectPort 3G Router

Airlink Pinpoint 3G

Broadband M2M – Evolution of standards

The M2M market has been challenged by the lack of standards for wireless modules

The primary 3G device market (PCOEM) has standardized on a common hardware footprint (mPCIe)The same Modules address the M2M market

–USB interface – to handle 3G payloads– Industrial temperature range (-30 to +60 C)– Robust mounting provisions – for vehicular or ruggedized environments

2007 – The year of broadband M2M

1) Establish Awareness of 3G M2M

- Target applications

- Solution requirements

2) Trial key applications in field

- Video (Vehicular and stationary)

- LAN consolidation

3) Expand roll-outs and solution sets

High Speed Networks for M2M

Presented by:

Pam FergusonDirector, Alternate Channels & M2M Solutions Manager

Rogers Wireless

Access to Hot News and Entertainment… Great –

But What About M2M???

Network: World-Standard Evolution to More Bandwidth

GSM Rogers

TDMA Rogers

GPRS HSDPA/UMTS

2G in 1995 Evolved 2G in 2002 3G in 2004-2010

9.6 - 19.2 kbps 40 - 60 kbps 100 kbps - 2 mbps

MobitexRogers

EDGEEDGE

Latency: More Than a Need for Speed

• Faster download speeds + Reduction in latency = Best of Both Worlds

• Rogers believes this will: – Advance the development of delay sensitive applications such as video and voice

– Increase adoption of cellular wireless in video surveillance (environmental, security monitoring, first responders, law enforcement), broadcasting, healthcare

– Opens market for cellular wireless as primary access for applications requiring real-time synching of databases, video transfer

Example: Video Surveillance

• Reliable primary for video surveillance as uses as always-on connection• Does not require line-of-sight• With HSDPA bandwidth limitations are removed• Better image clarity (less grainy) • Real-time monitoring and recording of events as they occur• Watch on secure web-site or transmit to PDA• New markets where fixed line is too expensive or only need temporary access (construction sites)

Example: High Speed Data for Retail Convenience Stores

• Reliable primary connectivity for POS transactions• Automatic back-up to broadband/ISDN for business continuity• Extended network reach to gas pumps, car wash, freezers • Store opening on time with guaranteed connectivity• Secure IPSec VPN Connectivity at HSDPA speeds• Device management through Digi ConnectWare Manager

Rogers Network

Rogers Rogers NetworkNetwork

POS RegisterFreezer Alarm

Debit/Credit Terminal

Company OfficeCompany Office

Wash Controller

ConnectWare Manager

What’s in it for the Carrier?•Attract partners & solution providers that would not have been interested previously• Leverage existing investment in network to support new applications •Raise awareness of the capabilities and viability of Wireless for Mission critical data through the mainstream deployments:

–Ability to provide mobile broadband services at competitive costs

• One minute of MP3 over HSDPA to a handset at 4.1 seconds over HSDPA

• Ability to stream video to phones – Business adoption by Rogers customers include architects

• Wireless Broadband Performance • Fast and low cost deployment

• Capacity and Reliability for "last mile” connectivity no matter what you need to

connect to…

Slide compliments of AirLink

In Summary: