high school and college football promotions webinar
TRANSCRIPT
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HOW TO TACKLE HIGH SCHOOL & COLLEGEFOOTBALL PROMOTIONS
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Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Speakers
Alesia HumphriesChief of Digital Sales
The Signal @AlesiaStuff
Tammy BurdickSenior Market AnalystThe Roanoke Times
@So_Tammy
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Questions & Twitter
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Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
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Second Street Platform
PROMOTIONS SUITE DATA SUITE
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secondstreetlab.com/football
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Agenda
Football Promotion ideas
How to create a plan you can use to engage you advertisers and audience
How to generate revenue with a killer football promotion
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July 23rd1 pm ET
August 13th1 pm ET
Football Webinars
secondstreetlab.com/webinars
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Let’s Go Back in Time
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• Lawn slide
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2007
Pigskin Pick’emThe Statesboro Herald | Statesboro, GA
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$12,000 in revenue
Results 14
sponsors
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HS & COLLEGE FOOTBALL PROMOTIONS
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Managed Pick’em
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52 DAYS 10 HOURS
0 MINUTES
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Picks Page
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Weekly Prizes
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Overall Grand Prize
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Kickoff
Dates to Remember!
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Bowl Games
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National Championship
Game
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Custom Pick’em
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Sweepstakes
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Photo Contest
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Hashtag Photo Sweepstakes
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Ballot
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Personality Quiz
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Trivia Quiz
Match-up Trivia
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Trivia Quiz
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Trivia Quiz
Create your own outcomes
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CASE STUDIES
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Boasts:USC Fan
Ran 3 HS football promotions in 2014Host of Studio Santa Clarita
Alesia HumphriesChief of Digital Sales | The Signal | Santa Clarita, CA | Circulation 29K@AlesiaStuff
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THE CHALLENGE
Drive significant revenue growth
Drive significant revenue growth
Provide out-of-the-box solutions
for advertisers
Drive significant revenue growth
Engage with a younger
demographic
Provide out-of-the-box solutions
for advertisers
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Case StudyPrep Football Fans’ Choice AwardsThe Signal | Santa Clarita, CA
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Execution
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Execution
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Execution
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$5,000 in revenue
Results
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1,000 new email addresses
Results
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Case StudyGreatest SCV Football Player of All TimeThe Signal | Santa Clarita, CA
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Execution
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Execution
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21,000 Revenue
Results
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GAMECHANGER
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Boasts:Loves college football revenue
Second Street Award WinnerPromotions University Graduate
Tammy BurdickSenior Market Analyst | The Roanoke Times | Roanoke, VA | Circulation 75k@So_Tammy
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College football passion
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THE CHALLENGE
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Reach new
advertisers
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Provide integrated solutions and frequency for advertisers
Reach new
customers
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Reach new
customers
Complement editorial content
Provide integrated solutions and frequency for advertisers
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Case StudyFearless ForecastersThe Roanoke Times | Roanoke, VA
“
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Execution
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Execution
Sales Sheet
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Online
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Execution
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Execution
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Execution
Social
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$73,000 Revenue
Results
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GAMECHANGER
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RESOURCES
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secondstreetlab.com/football
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Sample Calendar
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Accessing Sales Kits
2
31
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July 23rd1 pm ET
August 13th
1 pm ET
Football Webinars
secondstreetlab.com/webinars
#PromotionsLabsecondstreetlab.com/webinars
#PromotionsLabGet Certified by July 31st
Enter for a
Chance to Win!
Complete a course for a chance to
win!
#PromotionsLab73
TAKEAWAYS
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HUGE REVENUE OPPORTUNITY
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Pick’em
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Sweepstakes
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Photo Contest
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Hashtag Photo Sweepstakes
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Ballot
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Personality Quiz
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Trivia Quiz
Match-up Trivia
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TAP INTO PASSION OF LOCAL FOOTBALL
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HAVE FUN
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Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Questions
Alesia HumphriesChief of Digital Sales
The Signal @AlesiaStuff
Tammy BurdickSenior Market AnalystThe Roanoke Times
@So_Tammy