high impact presentation
Post on 14-Sep-2014
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DESCRIPTION
TRANSCRIPT
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The 10 Worst HumanThe 10 Worst Human
FearsFears0101 Speaking before a groupSpeaking before a group
0202 HeightsHeights
0303 Insects and bugsInsects and bugs
0404 Financial problemsFinancial problems
0505 Deep WaterDeep Water
0606 SicknessSickness
0707 DeathDeath
0808 FlyingFlying
0909 LonelinessLoneliness
1010 Dogs Dogs Source: Book of Lists, USA
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ObjectivesObjectives
Become aware of the important elements of a presentation.
Prepare and deliver an effective presentationBuilding the BasePlatform Skills
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Presentations
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Great PresentationGreat Presentation
1.1. Great DesignGreat Design
2.2. Great DeliveryGreat Delivery
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Think of a topic on which you would be making a 5 to 7 mins presentation
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Outline the Purpose of the Presentation Outline the Purpose of the Presentation
You need to define your purpose for giving You need to define your purpose for giving the presentationthe presentation
Purpose of PresentationPurpose of Presentation ToTo sell your Product/Servicesell your Product/Service To Inform / TeachTo Inform / Teach To Motivate / InspireTo Motivate / Inspire To InstructTo Instruct To PersuadeTo Persuade To EntertainTo Entertain
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‘If I had eight hours to chop down a tree, I’d
spend six sharpening my
axe!’
Abraham Lincoln
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Audience Analysis
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Understand AudienceUnderstand Audience
Who is in your audience? Who is in your audience? Are they novice / key members for making Are they novice / key members for making
decisions? decisions? Why are they there?Why are they there? What do they know about you?What do they know about you? What is their current knowledge of the What is their current knowledge of the
topic?topic? What do they want / need to know?What do they want / need to know? What is their background / experience / What is their background / experience /
Education?Education?
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A person with an opinion and no data is just another person with an opinion.
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Research the TopicResearch the Topic
What are the key books/journals/websites relating What are the key books/journals/websites relating to your topic?to your topic?
Is there someone in particular that you should Is there someone in particular that you should interview for information?interview for information?
Do you have any existing notes on the topic?Do you have any existing notes on the topic? Are there any other sources that you think could Are there any other sources that you think could
be useful?be useful?
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Success occurs when opportunity meets preparation.
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Begin with the end in mind…
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CloseClose Most important stage along with openingMost important stage along with opening
Why write close firstWhy write close first Focus on outcomeFocus on outcome Helps you edit contentHelps you edit content
Reinforces the connection between your Reinforces the connection between your presentation and challenges facing the presentation and challenges facing the audienceaudience
Action RequiredAction Required
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How Will You CloseHow Will You Close
How will you signal your close? How will you signal your close? How will you summarise your main How will you summarise your main
points? points? What action is required from the What action is required from the
audience?audience?How will you close with impact?How will you close with impact?
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Open with ImpactOpen with Impact
Impact Title Impact Title Presentation Skills vs. Present or PerishPresentation Skills vs. Present or Perish
PacePace Fast paced vs. Laid backFast paced vs. Laid back
ConnectConnect Story, Question, Joke, Quote, Arresting FactStory, Question, Joke, Quote, Arresting Fact
BenefitBenefit Expectations from the sessionExpectations from the session ObjectivesObjectives
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Structure: might not look pretty but Structure: might not look pretty but will not run without itwill not run without it
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BodyBody Urgent Problem to be Solved
Problems Options Solutions
Decision to be Made Opportunities Risk Recommendations
Sell a Product/Strategy Features Benefit Proof
Past Sales Proof Statements The Guarantee Testimonials Company Proof Results
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Body
Chronological Events in order of occurrence
Narrative On a journey
Case Study Learn from other
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Body - Tell StoriesBody - Tell Stories
Good stories have Good stories have Interesting, clear beginningsInteresting, clear beginningsProvocative, engaging content in the Provocative, engaging content in the
middlemiddleA clear, logical conclusionA clear, logical conclusionClear Take away’s Clear Take away’s Can be related to the point that you want Can be related to the point that you want
to maketo make
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Structure : Repeat 3 TimesStructure : Repeat 3 Times
It has been shown that it takes at least 3 It has been shown that it takes at least 3 repetitions of information for people to be repetitions of information for people to be able to absorb and retain able to absorb and retain
This leads to the following approach to This leads to the following approach to presentation:presentation:
Tell them what you’re going to tell themTell them what you’re going to tell them Tell themTell them Tell them what you told themTell them what you told them
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KEY RULES FOR DESIGN
• Use one concept per slide• Use Key words and phrases• Bullet points• Heading / Captions• Company Logo• Standard Company
format
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Top three things that annoy themabout bad PowerPoint presentations:
The speaker read the slides to us – 67.4% Full sentences instead of bullet points – 45.4% Text so small I couldn't read it – 45.0%
Source: What annoys Audiences about Power point presentations?Dave Paradi, Author of The Visual Slide Revolution
Results from the 2009 Annoying PowerPoint Survey
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Layout Consistency
Placement of Text and imagesFonts and SizesBackground colourStyle and treatment of the slidesLanguage check
Colour Density of Text on slides Drawing – Charts/ Figures / Tables
KEY RULES FOR DESIGN
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GREAT DELIVERY OF PRESENTATIONS
• Voice• Managing Time• Language• Movement• Body Language
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VOICE
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10/20/30 Rule of PowerPoint
A PPT should have ten slides
No more than twenty minutes
font no smaller than thirty points
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BODY LANGUAGE
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BE PREPARED FOR EXCEGENCY…
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MANAGING DIFFICULT AUDIENCES
• The Loudmouth
• The Story teller/ Rambler
• The Broken Record
• The Whisperer
• The Devil’s Advocate
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The PRESENTATION…
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The PRESENTATION…
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THE PRESENTATION…
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