high impact on a low budget: using social media to stretch your marketing dollars!
DESCRIPTION
As a smart marketer, you've aced Cost Savings 101 and have learned the tricks of the trade in making your dollars stretch! Even with your budget-conscious efforts, you may find it a bit daunting when you don't have the marketing dollars to host swanky resident events or shower your prospects with pricey gifts to incentivize them to sign. Online engagement may be at the top of your social initiatives, but it may not be supported by budgetary priorities. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions™, as she shares ways you can connect your brand to your audience without breaking the bank! Listen along to the recording: http://www.youtube.com/watch?v=6cLpSixLJM4&feature=youtu.beTRANSCRIPT
Ansley SudderthSocial Media Training & Communications
Coordinator
High Impact on a Low Budget:Using Social Media to Stretch Your Marketing Dollars
• Find Your Inner Social Media Ninja!• Implementing Trends and Techniques• Social Channels• What You Can Do Today!• Valuable Links • Q&A
Agenda
Find Your Inner Social Media Ninja!
Weaponry
What’s in your social media tool
belt?
Agility
Unconventional
Implementing Trends and Techniques
Go Grassroots!
Cross Promote
#CityPointApts#FoodTruckFriday
Referral System
Tell a friend to
tell a friend!
Survey
Social Channels
• Demographics: Gender, Age, Counties, Cities, Languages
• Page Views• Unique Visitors• Total Tab Views• External Referrers• Reach: Organic, Paid,
Viral• Unique Users by
Frequency
Win a pizza party for your
residents!
-Track your pinning activity
-Learn what pinners like
What You Can Do Today
What You Can Do Today
• Work smarter, not harder!• Conduct an audit of your budget.• Compare your marketing costs against the
benefits.• Tweak accordingly!
Valuable Links
• October Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal
• #MyAptView Contest: http://bit.ly/MyAptViewContest
• Build a budget-friendly 2014!: http://bit.ly/FRMSDiscover
Valuable Links
Q&A
Thursday, October 24 at 3:00 p.m. ET/12:00 p.m. PTbit.ly/MitigateSocialRiskWebinar
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