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Page 1: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT
Page 2: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

High-Impact Data Marketing

Know your customers deeply.

Guide your marketing strategically.

Provide timely insights.

Acquire new leads efficiently.

Nurture customers effectively.

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Page 3: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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- Online forms - Customer history - Appended data

- Consolidated data - Relational database - Regular cleansing

- Profiles - Behaviors - Analysis - Predictions

- Direct - Digital - Advertising - Sales - Outreach

- Track - Report - Visualize

- Refine - Scale

1 COLLECT

2 STORE 4 MARKET

5 MEASURE

6 ADJUST

3 MINE

Page 4: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 5: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 6: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 7: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 8: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 9: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 10: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 11: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 12: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT

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Page 13: High-Impact Data Marketing - Chamber of Commerce Hawaii · - Predictions - Direct - Digital - Advertising - Sales - Outreach - Track ... April 21, 2016 Natalie Cook loomis asc . HIGH-IMPACT