1. High-Converting Websites and Pages what do they have in common?
2. WHO AMI?
3. erik bernskild
4. consultant entrepreneur web strategist speaker Advisor @
5. Consultancy Web & Digital Strategy WordPress Web Agency
6. Websites dont convert
7. PAGES DO!
8. Page Types
9. The About Page
10. Goal Build TrustThe About Page
11. The PRODUCT Page
12. BUILD COMFORT IN THE FULL OFFERINGThe PRODUCT Page
13. We dont sell PRODUCTS
14. WE SELL SERVICES & EXPERIENCES
15. WHY DO WE BUY ACAR?
16. CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT
17. HOW DO WE DO THIS?
18. ? WHAT DOES THE VISITOR WANT
19. ?WHAT MOTIVATES HUMANS
20. BEHAVIORAL ECONOMICS
21. HUMANS ARE RATIONALLY IRRATIONAL
22. MAKING DECISIONS IS HARD
23. CHOOSING WHAT TO EAT!
24. Help Users Make DECISIONS
25. Make UsersFEEL GOODAbout our offering
26. What does a landing page needS to do?
27. LANDING PAGE A page that is specically targeted at capturing and converting a user for a specic action. Context: Marketing
28. Explain the offering 1
29. SOLUTION = NEEDS
30. Appeal to emotions 2
31. BUILD TRUST 3
32. Im in good company here!
33. CLOSE THE SALE 4
34. Elements & Tricks 8
35. Headlines
36. LITTLE COMMITMENT = SHORT Landing Pages
37. COMPLEX PRODUCTS = LONG Landing Pages
38. Beautiful Imagery
39. CLEAR VALUE PROPOSITION
40. REAL testimonials
41. Videos
42. Powerful & Appropriate CALL TO ACTIONS
43. Help USERS make the decision to purchase from you
44. QUESTIONS ? ??? ? ? ?
45. Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik
46. High-Converting Websites and Pages what do they have in common?