hide & seek leon ™ a creation of janice & audie sisson
TRANSCRIPT
Hide & Seek Leon™ Inventors: Janice & Audie Sisson
• The Sissons are a professional couple with four children and five grandchildren between them
• Audie Sisson is a Contracts Manager for one of the 10 Largest Engineering & Construction Firms in the U.S.
• Janice Sisson, an entrepreneur at present, also has extensive administrative experience in the construction industry
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Hide & Seek Leon™: IP Status
• The Sissons have filed a FULL (i.e. Non-Provisional) Patent with Russ Weinzimmer & Associates, P.C.
• The phrase “Hide & Seek Leon” has been trademarked
• At present, the invention is in Patent Pending Status
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Hide & Seek Leon™: Festive Decoration/Fun Game
• Product consists of elf doll named Leon and letter blocks spelling Noël (traditional Christmas word) or Leon
• Doll is placed at “home base” (e.g. mantelpiece) beside “Noël”
• When letters spell “Leon”, that means that the doll has been hidden
• Once doll has been found and returned to the base, letters revert to “Noël”
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Hide & Seek Leon™: Product Features
• Decorative & Ornate: Attractive Christmas elf doll and “Noël” letter blocks are festive decorations
• Child Friendly: The game is easy to learn & play – 100% safe, 100% wholesome
• Hassle-Free: Assembly is not required and it can be played with or without adult supervision
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Hide & Seek Leon™: Product Features
• Wide Appeal: Decoration/Game can be enjoyed by people of all ages
• Optimized for Multi-Lingual Use: Can be played in almost any language utilizing Latin alphabet (including Spanish!)
• Attractive Christmas gift option for consumers, high margins to seller
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Hide & Seek Leon™: Christmas Gifts
• Consumers’ Christmas Spending = $580 billion (National Retail Foundation)
• Average American Household Purchases Roughly 17 Christmas Gifts (Forbes)
• 132 million U.S. Households (Census) * 17 = 2.24 billion Gifts Purchased Each Holiday Season
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Hide & Seek Leon™: Market Summary -- Demographics
• Product can be played by anyone but most appropriate for young children (i.e. under age 10)
• According to the 2010 Census, there are 40.7 million U.S. residents within the 0-9 age bracket
• A Substantial & Growing Market Demographic
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Hide & Seek Leon™: Market Summary -- Demographics
• Those who purchase the most Christmas gifts are in the 30-49 (parents) and 50-64 (grandparents) age brackets
• Both spend well over $800/person (Gallup News Service)
• Collectively, there are 142.5 million Americans within those brackets (Census Bureau)
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Hide & Seek Leon™: Market Summary -- Demographics
• Those earning $100,000+ drive holiday spending
• High correlation between affluence and age (45-59) (Census Bureau)
• Latinos also a major driver of Christmas spending growth in recent years (Houston Chronicle)
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Hide & Seek Leon™: Market-Optimized Opportunity
• Product Designed to Appeal to Conscientious Parents & Grandparents
• A “Safe” Purchase for kids (one’s own or someone else’s)
• Works just as well in Spanish
• High Margin Product that can be Priced Somewhat Aggressively
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Hide & Seek Leon™: Market-Optimized Opportunity
• Low-Risk Opportunity
• R&D Already Completed by the Sissons
• Simple & Inexpensive to Manufacture
• Acquisition Offers will be Considered but Licensing is the Primary Purpose
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Hide & Seek Leon™: Opportunity Review
• Please Take at Least One Week to Review
• Interest/No Interest
• Acquisition/Licensing
• If Licensing: A Licensing Proposal will be Sent to You for Review
• Terms of a Final Agreement
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