hhs new media webinar series: youtube
DESCRIPTION
HHS New Media Webinar SeriesTRANSCRIPT
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GovernmentUse YouTube to engage citizens
YouTube for
May 3rd, 2011Will Houghteling
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Agenda
1. Why use YouTube?
2. What is YouTube for Government?
3. How to engage citizens using YouTube?
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Why use YouTube? Content
1. Audience
2. Content
3. Virality
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What is YouTube for Government?
Channel branding
Longer uploads
Custom Icons
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How to use YouTube? Content
1. Be relevant
2. Be informative
3. Be genuine and engaging
4. Build a community
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Be relevant
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Be informative
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Be genuine and engaging
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Build a community
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How to use YouTube? Tech advice
1. SEO / Promotion
2. Google Moderator
3. Annotations
4. Insight
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Know the ins and outs of SEO and video promotion
1. SEO: Headlines, Meta Tags, Descriptions
2. Leverage social media, blogs using Activity Sharing
3. Subscribers: Annotations, Bulletins, Friends
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• 14k questions submitted and 772k votes cast by 65k people
• 200k viewers during live interview and approximately 1MM video views to date on YouTube
• Substantial press about innovative event in the New York Times, Washington Post, CNN and more.
Use Google Moderator to engage the community
Interview with PM Stephen Harper
CNN/YouTube Debate on Climate Change
Interview with President Obama
Currentrevenuefrom local
Potentialmarket
• Following the Speech from the Throne, citizens submitted questions for Canadian PM Stephen Harper. The top-voted questions were asked in a live interview
• Over 2000 questions submitted and over 100,000 votes cast
• Broadcast nationally on CPAC and covered by over 150 media outlets
• Citizens submitted questions with top questions posed to Kofi Annan and others at UN Climate Change Summit
• Over 5000 submissions from citizens
• The final event viewed was by over 200 million households
• Nominated for two Association of International Broadcasting Awards
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Annotations
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Find out who is watching your videos with YouTube Insight
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Playlists: Become the expert
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