hhh proposal

Tomba had a dream…To measure the traveling power of thumbs

Hitch-hiking has, for a long time, been on his BUCKET list.

Finally, his enthusiasm became so great that he got more and more people on board…

And gradually we began to experiment.

November *** VALENTINE’SDAY *** April/May

Project Background


November 2011: Rosa and Tomba hitch-hike to Ostend. Time frame: 1 full Sunday.


Project Background


Valentine’s Day 2012: Rosa, Giulia & Tomba hitch-hike to Amsterdam.

Testing what it means to go with 3 people. Time span: 1 full week-end. Testing content success online


Project Background

We will turn it into reality… with a twist.

By setting ourselves a challenge

All past experiences being a full-fledged success, we will now set ourselves a big goal.

April 28th – May 6th: Rosa, Giulia and Tomba will be hitch-hiking to Sofia, Bulgaria. Time frame: 9 days.

Today, all we have is a ticket back from Sofia.


Project Background

We will turn it into reality… with a twist.

By setting ourselves a challenge - or 3

The trip itself is a challenge. But it’s not enough…

We want to get to know the people we meet, start a conversation with them and get them talking.

We want to understand how they perceive brands and companies we work with in our everyday lives.

We want to co-create a story that we can share with our fellow colleagues, and, why not, with our clients, too.


Project Background

CHALLENGE

ACCEPTED.

Wait – we forgot the most important challenge of all

To keep this project TOP SECRET. From our fellow ISCers.

Virtually impossible. Have you SEEN these people??

Project Background

Why is this relevant to you?A big opportunity to practice what we preach.

Project Objectives

Feedback on

perception = starting

point

Perception of our biggest clients

Link between

brands and GenY

Eastern Europe1.

2.3.

4.

Short term: ISC congress story Long term: client inspiration

Connection

The TripRemember the Hitch-Hiker’s Guide to the Galaxy?

ProjectApproach

Will be our one and only rule

The TripGent-Karlsruhe-Linz-Budapest-Timisoara-(…)-Gent

ProjectApproach

Introducing…Team HHH (Hitch-Hiker’s Hangover)

Team

When will this happen?

Week 4

Week 5

Week 6

Week 8

Week 7

Week 1

Week 3

Week 2

Week y-z

Week x

Project approval

Week 0

Content prepping

Survey development

Technical set-up: Blog

Collecting images & video

Recruitment: blog & survey

Fine-tuning the trip

Updating blog content

Trying not to get lost

Trying not to get arrested

Trying not to get kidnapped

Survey & Blog analysis

Prepping visual stimuli

Prepping ISC congress material

Pre

-tri

pTr

ipP

ost

-tri

p

Timings

hhh proposal

Travel