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Find and Build a Community That Cares
Jennifer Sable LopezDirector of Community
SEOmoz
@jennita
Social Media for Startups
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You Have This Great Product
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You don’t need to market it, right?
Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.
- Fred Wilson
@jennita #growthhacks
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Don’t forget about Community
@jennita #growthhacks
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Start Small
http://www.flickr.com/photos/jameson42
@jennita #growthhacks
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2009 = ~4000 followers
Focus + Consistency = #Win
@jennita #growthhacks
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Focus + Consistency = #Win
Today
@jennita #growthhacks
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Be a part of the community
@jennita #growthhacks
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http://socialfresh.com/community-manager-report-2012/
Have Someone Do It
@jennita #growthhacks
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Optimize Sharing - Content
@jennita #growthhacks
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Connect them with friends!
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Remember Focus + Consistency
@jennita #growthhacks
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Use Photos to share content
Snooze
Fest…
@jennita #growthhacks
36 likes
2 shares
7 comments
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Use Photos to share content
#WINNING
@jennita #growthhacks
161 likes
62 shares
14 comments
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Promote FB Posts – 4-5 min
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Google+ - Ultimate Ego Bait
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Is your community International?
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Are they on social at work or home?
What wording is best?
What gets your people emotional?
Ask yourself…
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Thank You!
Jennifer Sable LopezDirector of Community
SEOmoz
@jennita