hey kids, this is advertising! children's branding in the fast food industry

Hey Kids, This is Advertising!Children’s Branding in the Fast Food Industry

Wednesday, March 21, 2012

Image Credit: Francisco Diez (googleimages)


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Image Credit: healthandadvertising.wordpress.com


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Kids now associate going out for burgers with going and getting a toy and that makes them happy and also entertained.

Image Credit: Griid (google images)


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Ronald McDonald vs. Mickey Mouse

Disney claimed they no longer wanted to tie their brand in with an unhealthy product.

McDonalds claimed the agreement was too one-sided and unfair.

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Image credit: happymeal.com


Image credit: bkcrown.com


Image credit: Old Shoe Woman (flickr)


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Image Credit: James Sarmiento (flickr)


Sources" Club BK® | Be Adventurous. Be You." Web. 29/01/11. http://crownbk.com.

"HappyMeal.com." Web. 1 29/01/11. http://www.happymeal.com.

http://www.apa.org/pubs/info/reports/advertising-children.aspx

http://www.bbb.org/us/storage/0/Shared%20Documents/BBBwithlinks.pdf

http://kherize5.com/mcdonalds-launches-new-happy-meal-nutritional-advertising/

http://www.media-awareness.ca/english/resources/educational/lessons/secondary/internet/online_kids_strategies.cfm

http://www.newscientist.com/article/dn12431-fast-food-branding-makes-children-prefer-happy-meals.html

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC416565/

http://pintak.com/2011/12/16/its-not-only-a-game-advergaming-set-to-become-a-billion-dollar-industry/


Sources Continued

http://www.sciencedaily.com/releases/2011/06/110630112640.htm

http://www.uow.edu.au/~sharonb/children.html

McAllister, Matthew P., and J. Matt Giglio. "The Commodity Flow of U.S. Children's Television." The Advertising and Consumer Culture Reader . New York: Routledge, 2009. 110-127. Print.

O'Grady, Jason D. May, 2006. "Jobs gets out of the Happy Meal business” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. Web. 29/01/11. http://www.zdnet.com/blog/apple/jobs-gets-out-of-the-happy-meal-business/192?tag=mantle_skin;content.

O'Grady, Jason D. May, 2006. "The other side of the Disney/McDonald's breakup.” Technology News, Analysis, Comments and Product Reviews for IT Professionals | ZDNet. N.p., n.d. Web. 29/01/11. http://www.zdnet.com/blog/apple/the-other-side-of-the-disneymcdonalds-breakup/193.


Thank You For Listening!

Presentation by Whitney Miller

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hey kids, this is advertising! children's branding in the fast food industry

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